Slide 2: Company Profile
Rankings in exclusive cooperation for Greece and Cyprus with US based worldwide industry leaders, is a leading Search Engine Optimization company, offering strategic Internet Marketing & Search Engine Marketing solutions. Our own web site’s rankings reflect quality of our services: Keyphrases: Search Engine Optimization Greece, Pay per Click Greece, Search Engine Marketing Greece
Search Engines: Google.com – Yahoo.com – Msn.com - Google.gr Organic results: 1st page – 1st position
Achievements: 4 years of solid experience in Internet Marketing Strong Sales Network in all major cities in Greece Team of qualified SEO and PPC advertising professionals Effective support team Maintaining over 500 1st page rankings for our clients 200-1800 % calculated Return on Investment for our clients.
www.rankings.gr
Slide 3: Our Mission
Our mission is to add value to your business by attracting new visitors to your website and thus increasing your sales revenue. We invest time and effort to learn the most about your business, needs and marketing goals. Then we recommend the optimal combination of our services and customize our search engine marketing strategy to match your unique capabilities, needs, and business model of your business. We help you reach your online marketing goals. Rankings has the knowledge and experience to get your website to the Top Search Engine Placement in most of your keyword categories than any other search engine optimization company. Hence, we ensure that your web presence, your brand name and your image is secured, your goals are achieved and we have both invested in a long lasting and trustworthy relationship, mutually beneficial. Increase visibility Search Your website Engine Marketing Increase sales revenue
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Slide 4: Search Engine Marketing
Organic Listings: SEO
Paid Listings: PPC
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Slide 5: Search Engine Marketing
1. Search Engines Facts Internet users prefer organic listings (74% Google.com & 61,5% Yahoo.com) Internet users just trust Google, which means that being listed in google’s 1st page becomes synonymous with quality of your brand. Lack of such listings just means that you don’t worth being there. As simple as that.
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Slide 6: Search Engine Marketing
2. SEO versus PPC SEO
Free traffic, you don’t pay per click High volumes of traffic Highest ROI than any other marketing medium No bidding wars Organic listings are perceived by users to be non-biased Helps in creating an online brand Ranking can Fluctuate Expensive for long term Traffic limited to monthly budget If not monitored properly it can lead to negative ROI Click Fraud remains to be main concern Instant traffic Only pay for performance No fear of Search Engine updates Can easily test multiple visitors Search engines treat you as partners
PPC
PROS
CONS
Require time Cannot use Flash websites First page listings for competitive keywords are not guaranteed
Got confused? SEO & PPC serve different aspects of a marketing campaign, that’s why we suggest both depending on your marketing goals!
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Slide 7: SEO: In House or Outsource?
In house
- Small non competitive niche industry - Very large company with a team of experienced SEO professionals - Complex business objectives which are confidential in nature
In all other cases
Outsource
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Slide 8: An introduction to SEO
1. Keyword Research & Selection
Keyword Research demands a broad research activity to enable successful search engine marketing promotion. Identifying the keywords used by the search engine audience can greatly increase the chances of increasing the number of visitors to your website. Rankings works towards matching your keyword preferences with the frequent terms used by visitors. We achieve this with the aid of our professional Keyword Research Service. Businesses prosper only when they are able to communicate effectively with their target audience. We understand your target audience, research extensively on them, and then go ahead with our Keyword Research Service. Highly practiced patent pending processes and Technology: Rankings is a highly experienced service provider, which practices sophisticated processes, and utilizes one of the best patent-pending technology tools available. We analyze and recommend keywords for your website text, after performing extensive keyword research. We work towards understanding your potential customer’s search pattern, and recognize the terms often used by them, for particular products or services. Persistent Monitoring and Scrutiny: Rankings is highly-experienced when it comes to exploring the recent trends in Web searcher behaviour. We persistently study and analyze user propensities and their language. These analyses are regularly integrated into the tools and the procedures that we employ, in order to choose the keywords and phrases for each and every customer’s search engine marketing plan. Further, these tools and procedures are monitored and familiarized throughout the campaign. That’s not all! Rankings also eliminates the unnecessary terms from your website to give clear finishing touches, and effectively stressing on the keywords. This assists in reducing your pay per click advertising costs and eradicates underperforming keywords from your website text. Moreover, it permits you to experiment with new keywords to implement changes to your website, thereby giving it a cleaner look. Hence, get benefited with our highly- qualified Keyword Research Service and start adopting a successful customer-friendly approach for your website.
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Slide 9: 2. Competition Analysis: Page Rank
Page Rank
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Slide 10: Competition Analysis: Inbound Links
Inbound Links
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Slide 11: Competition Analysis: Pages indexed
Pages indexed
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Slide 12: 3. On Page Optimization
Title Tag & Meta tags
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Slide 13: Good content with correct keyword density
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Slide 14: Filenames
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Slide 15: Pay Per Click
Image Alt tags www.rankings.gr
Slide 16: Simple Sitemap
Xml Sitemap
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Slide 17: 4. Off Page Optimization
Directory submission Article submission Links from online Press Releases & Blogs, RSS Feeds Viral videos
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Slide 18: Link Popularity development
One way links: A site links to B site but there is no link from B to A
A
B
Two way links: A site links to B site and B site links back to A site
A
B
Three way links: A site links to B site and B site is asked to link back to C site (main site being promoted)
A
B
C
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Slide 19: Common SEO mistakes
Temporary redirect on home page Flash only website Unusual file extensions Intro pages Ad hoc addition and deletion of pages Targeting one word or too generic keywords Too many dynamic variables in website URL
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Slide 20: Pay per Click Advertising
Account Setup
Conversion Code Setup Keyword Research & Bid Management Click Fraud IP Detection Competitive Analysis A - B Testing ROI Calculations Conversion Tracking
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Slide 21: Email Marketing
Create: Rankings has powerful newsletter management features that enable you to easily manage your brand image. Send: Rankings offers one of the most advanced platforms available today that ensure that your email campaign reach the inboxes of their recipients and achieve some of the highest deliverability rates in the industry. Track: through real-time web based reports of our platform and analytics you'll get a high level view of your campaign results.
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Slide 22: Email Marketing
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Slide 23: Our Listings
100% 95% 90% SEO Projects 85% 80% 75% 70% Search Engines 92%
First Page Rankings
90% 88%
Google Yahoo MSN
Average 90% 1st page listings in Google.com, Yahoo.com & Msn.com for the chosen keywords
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Slide 24: A typical 6 month SEO Project
6th month 5th month
Months
4rth month 3rd month 2nd month 1st month 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
% of chosen keyphrases - 1st page listings
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Slide 25: Clients sample list
Minoa Palace Resort
Hellenic Homes
Sirios Village
Loupassis SA
Asterion Hotel
Kriti Hotel
Tropic
Esplanade Apts
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Slide 26: Clients sample list
Anna’s House
Lemon Tree Villas
Ammos Hotel
Expert Travel
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Slide 27: Case Studies
Asterion Hotel Case Study
Client: Asterion Hotel is a 4-star resort Hotel in Pyrgos Psilonerou, in Platanias, Chania, Crete, ideal for family summer vacation. Challenge: They wanted to increase their website’s traffic and respective on line bookings while on the other hand we had to convince them to trust SEO techniques in order to achieve their goal. They had never trusted an SEO company before and there was a lot of skepticism regarding the return on investment which we had to overcome. Solutions: We presented them an initial research concerning their website, the procedure and the respective timetable that we were about to implement and we started working. Results: We managed to improve their website's traffic and succeed some first page rankings within the first 2-3 months. The return on investment was amazing: they increased their website's traffic and respective on line bookings 150% and goes on. Now, we have established long term cooperation and as Mr. Alexakis say: "That is why we keep on with Rankings and we unconditionally recommend it. In fact we have already done".
www.rankings.gr
Slide 28: Client: Esplanade Apartments, located in Kalathas area, only 9 Khm away from the city of Chania, Crete, is ideal for dream summer vacation Challenge: Mr. Perakis was informed of SEO techniques and he had some Search Engine Marketing attempts, but he needed a lot more. We were told that he heard about Rankings accidentally and although he had a lot of reservations, after our presentation he decided to proceed. The time of response regarding the return of investment was narrow. We started last March and we had to manage not only in getting high rankings for Esplanade but to turn them in on line bookings in such a short time in the middle of a full summer season. Solutions: Having completed our research we presented them the procedure’s framework setting out priorities and respective actions to be made. Results: Within four months we managed to effectively increase their website’s traffic while the return on investment was quite satisfactory given that it was a hard task to achieve due to time limits. We keep on working on Esplanade and we are certain that the ROI will be more than amazing this year, given the results we have already achieved. As the Hotel Manager, Mr. Perakis say: “We are already satisfied from Rankings services and we undoubtedly recommend it”.
Esplanade Case Study
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Slide 29: Testimonials
"Asterion Hotel "
Asterion Hotel is a 4-star resort Hotel in Pyrgos Psilonerou, in Platanias, Chania, Crete, ideal for family summer vacation. Given the need for raising our site’s traffic and thus increasing our bookings, we decided to trust SEO techniques in order to achieve our goal. Then we heard about Rankings that convinced us to invest in SEO and the whole procedure began. We had many reservations regarding effectiveness of SEO services but we came through this quite soon due to Rankings’ professionalism and corresponding trustworthiness. In those two Rankings did make the difference and prompted us in cooperating with its team. The whole procedure was undertaken by Rankings on the given schedule and within two months we had already an impressive outcome. The return on investment was more than amazing: we had 4 site visitors’ online bookings in 2005, we reached 54 in 2006 and we managed to reach our peak number of 125 online bookings through our web site, in 2007. We never expected such an outcome. That is why we keep on with Rankings and we unconditionally recommend Rankings. In fact we have already done. Best Regards, Nikos Alexakis Due to security reasons the client’s signature has not been displayed Hotel Manager
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Slide 30: “Esplanade Apts "
Esplanade Apartments, located in Kalathas area, only 9 Khm away from the city of Chania, Crete, is ideal for dream summer vacation. I was informed of SEO techniques and I had some Search Engine Marketing attempts, but I needed a lot more. I heard about Rankings accidentally and although I had a lot of reservations, after their impressive presentation I decided to proceed. My cooperation with Rankings team was more than satisfactory and effective: the schedule was set and implemented in due time in a remarkable way. Within four months I noticed a significant increase in our website’s traffic due to some high rankings in the search engines. The return on investment was satisfactory: we increased our online bookings quite satisfactory, although I knew– Rankings had informed me in advancethat we could not expect our high peak in sales in such a short time (we started cooperating with Rankings last March and our high summer season was only 2-3 months away). Now we trust Rankings and we look forward to getting this year’s results. We are already satisfied from Rankings services and we undoubtedly recommend it Best Regards, John Perakis Due to security reasons the client’s signature has not been displayed Hotel Manager
www.rankings.gr
Slide 31: Contact Us
Chania:
216, Agiou Georgiou Str., Galatas, 73100, Chania, Crete, Greece Tel: +30 28210 31343
Athens:
12, Agiou Konstantinou Str., 10431, Omonia Square, Athens, Greece Tel.: +30 210 5241861
Email: sales@rankings.gr www.rankings.gr
Slide 32: Thank you
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