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Slide 1: Social Media 101 Robin J. Phillips Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism
Slide 2: Five generations
Slide 3: Doing nothing is not an option
Slide 4: Doing nothing is not an option • Facebook: • • • • • More than 400M active users ½ of Facebook users login daily Average user has 130 friends 5 billion pieces of content/weekly 100 million access FB via phone
Slide 5: Doing nothing is not an option • Facebook: • • • • • More than 400M active users ½ of Facebook users login daily Average user has 130 friends 5 billion pieces of content/weekly 100 million access FB via phone • Twitter: • • • 105 million registered users 300,000 new accounts/day Google, Bing, Yahoo: search Twitter
Slide 6: Twitter growth over 3 years Tweets per day • • • • 2007 - 5,000 2008 - 300,000 2009 - 2.5 million In ’09 Tweets grew 1,400% to 35 million per day. Today - 50 million tweets per day 600 tweets per second • •
Slide 7: It’s where people are
Slide 8: Beats <=> Social Media “Social networks have been key to journalists forever – what journalist does not have a network of sources? What Facebook and other online social networks do is make it very easy to expand that network.” Howard Rheingold, author of The Virtual Community
Slide 9: WHY use it? • • • • • • • • Find leads Find new sources Crowdsource Notice trends Broadcast breaking news Promote your stories Grow audience for a blog Share drafts (really) Journalists on social media
Slide 10: WHY use it? • • • • • • • • Find leads Find new sources Crowdsource Notice trends Broadcast breaking news Promote your stories Grow audience for a blog Share drafts (really) HOW? • Be as human as possible • Establish relationships before you ‘need’ them • Use different tools for different audiences • Engage, promote others • Integrate blog, social media, Web site • Experiment, experiment, experiment Journalists on social media
Slide 11: Signing up, setting up • • • • • Sign up Real photo Bio Background Start following • Tweet!
Slide 13: Just started, but popular Not enough info in bio
Slide 14: Great bio real name real photo where she lives hometown education where she works
Slide 15: Other journos’ bios
Slide 16: FB bio
Slide 17: Begin Tweeting • Create a persona • Let followers know what to expect • Share your work • Engage in a conversation • Inject personality • Use first person • Set a tone • Have fun
Slide 18: No, it’s not that bad
Slide 19: First Tweets
Slide 20: Announce yourself
Slide 21: Announce yourself • • • • • • • Twitter lists: Twellow WeFollow LoadedWeb JustTweetIt TweetFind MrTweet
Slide 22: Announce yourself • • • • • • • Twitter lists: Twellow WeFollow LoadedWeb JustTweetIt TweetFind MrTweet • • • • Twitter lists for Journalists: MuckRack MediaonTwitter JournalistTweets
Slide 23: Start following people • • • • • People on your beat Other journalists Friends Family Readers, viewers Click
Slide 24: Anatomy of a Twitter page ad @replies (public) DMs (private) Favorites My saved searches Lists
Slide 25: @replies Reply to Greg Mitch
Slide 26: This is what he sees … he can react or not
Slide 27: Check your @replies regularly That’s where the conversation is Click this link
Slide 28: Check your DMs regularly These are private conversations with followers. Can only DM someone who is following. Click this link
Slide 29: Lists can help find people to follow
Slide 30: Blending personal and professional
Slide 31: Direct plea to Facebook friends Finding people on Social Media sites
Slide 32: Ask your Twitter followers
Slide 33: www.search.twitter.com
Slide 34: mashable.com
Slide 35: Social Media: It’s all about people