building better web presence the social media approach

Notes:

Slide 1: Building better web presence Katie Lips Social Media Strategist Kisky Netmedia www.kisky.co.uk Slide 2: Overview • What is Social Media? • Networks, Communities, Tools • Getting Started Slide 3: Community & Conversation Slide 10: Social Media Features • Participatory • Creative • Social • Open • Viral Slide 11: Services and tools • • • • • • • Blogs - Wordpress, Blogger, Typepad Content Sharing - YouTube, Flickr, Photobucket Social Networks - MySpace, Facebook, bebo Professional Networks - LinkedIn, ecademy, xing Microblogging - Twitter, Jaiku “Democratic Content” - Digg Preference Sharing - Last FM, Wakoopa Slide 12: Themes and Theory Slide 13: Consumers as Co-Promoters Slide 14: Consumers as Co-Promoters Slide 15: Consumers as Co-Promoters Slide 16: Consumers as Co-Promoters Slide 17: Consumers as Co-Promoters Slide 18: Consumers as Co-Promoters Slide 19: Consumers as Co-Promoters Slide 20: Consumers as Co-Promoters Slide 21: Consumers as Co-Promoters Slide 22: Consumers as Co-Promoters Slide 23: Consumers as Co-Promoters Slide 24: Open Source Ethic Slide 25: Open Source Ethic Slide 26: Open Source Ethic Slide 27: Open Source Ethic Slide 28: Open Source Ethic Slide 29: Community & Collaboration Slide 30: Community & Collaboration Slide 31: Community & Collaboration Slide 32: Community & Collaboration Slide 33: Community & Collaboration Slide 34: Community & Collaboration Slide 35: Community & Collaboration Slide 36: Community & Collaboration Slide 37: Community & Collaboration Slide 38: Community & Collaboration Slide 39: Community & Collaboration Slide 40: Community & Collaboration Slide 41: Community & Collaboration Slide 42: Identity and Attention Slide 43: Identity and Attention Slide 44: Identity and Attention Slide 45: Identity and Attention Slide 46: Identity and Attention Slide 47: Identity and Attention Slide 48: Identity and Attention Slide 49: Identity and Attention Slide 50: Identity and Attention Slide 51: Location & Mobility Slide 52: Location & Mobility Slide 53: Location & Mobility Slide 54: Location & Mobility Slide 55: Location & Mobility Slide 56: Location & Mobility Slide 57: Location & Mobility Slide 58: Location & Mobility Slide 59: Location & Mobility Slide 60: Location & Mobility Slide 61: Location & Mobility Slide 62: It’s not just about ‘Online’ Slide 63: Diverse Presence Slide 64: Diverse Presence Slide 65: Diverse Presence Slide 66: Diverse Presence Slide 67: Diverse Presence Slide 68: Diverse Presence Slide 69: Diverse Presence Slide 70: A great website... Slide 71: is not the answer! Slide 72: The New Web Presence • Identify your community • Talk • Take part • Use many spaces online • One to one relationships • Social Media Cocktail Slide 73: People will... • Find your company without having to search (very hard) • Interact with you in their social networks (without having to leave) product, or service you more) • Offer feedback & help to improve a • Feel like they know you better (and trust • Promote you (without you paying them) Slide 74: Business Beneﬁts • Short term “buzz” • Long term reputation & trust • Reduce costs Slide 75: Social Media Strategy • The right approach • The right people • The right toolkit • Believe in working with your community! Slide 76: Getting Started! Blogging • • • • Write Find & befriend other writers Link & Comment Post regularly and generously Slide 77: Getting Started! Events • • • • List events Tell people Make friends Link events to blogs to ... Slide 78: Getting Started! Sharing ﬂickr.com youtube.com wikipedia.com jaiku.com • • • • Share photos And videos Tag them Link them..... Slide 79: Getting Started! Cool stuff • • • “Print on demand” Easy & Free Community PR Slide 80: Getting Started! More tips feedburner.com technorati.com del.icio.us digg.com Slide 81: What next? • You can start small • Build up the right toolkit for your project and for your community already do • Use new tools in conjunction with what you • Remember it's all about people Slide 82: Where next? • This presentation: www.slideshare.net • My blog: www.katielips.com • My website: www.kisky.co.uk Slide 83: Questions? Comments? Ideas?