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Slide 1: Costly Mistakes to avoid through Search Engine Optimisation Consultancy A search engine Optimisation consultant, also known as SEO consultant, is a professional in online research and internet marketing who helps webmasters get high rankings in the search engines. Needless to mention, when a website's visibility and its SE rankings are increased, it will lead to increased productivity, targeted traffic, and the much needed sales. Only an expert SEO consultant can help you attain your business' goal. Search engine Optimisation consultancy is therefore very important, and will always start with a thorough analysis of your goals, your target audience, marketing strategy, the general status of your website, and your competitors in the industry in order to determine the right SEO strategy to employ to boost your website's rankings. As any successful webmaster out there would tell you, for a business to be successful online, it has to rank in the first page of Google organically; there is no shortcut to it. Ranking in the first page of Google is one thing, and ranking through the right methods is another different thing altogether. While all search engine Optimisation consultancy service providers will claim to offer the best services in the market, you know better than anyone else that this is easier said than done. Some service providers would employ black hat SEO techniques to boost your organic rankings, but the rankings, albeit temporarily. You may even risk having your website blacklisted or banned by the search engines, and you know what that means for a business, considering that Search engine traffic is the livelihood of any business. Here are some mistakes you will avoid when you seek professional search engine Optimisation consultancy services. Wrong keyword target This is a grave mistake most webmasters today make, and sadly even seasoned search engine optimizers do make the same mistake over and over again. The right choice of keywords can make or break an Optimisation campaign. No matter how resourceful you could be, it is difficult to think of all the 'great' keywords that you can target. By seeking search engine Optimisation consultancy services, you can rest assured that the professionals will use the latest keyword research and suggestion tools to come up with the greatest keywords to target in an Optimisation campaign. Disregarding the Title Tags The second grave mistake you will avoid is having the title tag being left empty. The title tag is one of the most critical places in a website to target a keyword. This not only makes Optimisation easy, the text in the title tag always appear in the search results as the site's page title. Only professionals in the industry can ensure the title tags are optimized for the targeted keywords. Overuse of JavaScript While the use of JavaScript to facilitate navigation is a good thing, only when you understand that the search engine robots never read and index JavaScript will you be able to design your webpages accordingly. Of course search engine Optimisation consultancy will cover this and many more mistakes that most webmasters and newbies in the industry tend to commit.