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Slide 1: Hanger Increases Sales by 2% with AppExchange Mobile “ We needed a mobile CRM system we could launch quickly that would give the group access to a whole slew of data. But the real reason for CRM was to increase the efficiency of the sales process. When I put customer data into the right hands, ultimately I enhance the sale. ” — VP National Business Develop Hanger Orthopedic Group Challenge  Too much time spent filling out sales forms  Unproductive reps when out of the office  Highly mobile reps Solution  Desktop and mobile solution for reps  Real time access to Salesforce standard and custom fields  Deliver real time customer data to reps in the field  Palm Treo and AppExchange Mobile solution Results  2% increase in sales: $12 million in year 1  Faster sales process
Slide 2: FFF Enterprises Improves Field Productivity with Mobile “ AppExchange Mobile helps us touch customers in real time, in a much less labor-intensive way – no more lugging laptops into the field. Because we can capture each customer interaction instantly, our CRM solution is richer and more effective. ” — Business Systems Analyst FFF Enterprises Challenge  Salespeople out of touch with customer data and communications when out of the office  Poor data quality with outdated CRM data  Pharmaceutical company with highly mobile salesforce Solution  Salesforce, AppExchange Mobile, and Blackberry 7750 solution for mobile access to CRM data  Mobilization of custom objects  Complete product and CRM data linked to inventories by region Results  Immediate response to customer questions  Instant updating of CRM data for accurate reporting  Offload of customer service inquiries
Slide 3: Pharmion Improves Sales Effectiveness with Mobile “ Our reps are more willing and able to record sales calls in Salesforce, using the AppExchange Mobile platform on our Blackberry devices. Now that we have a far more detailed record of customer interactions, we can precisely identify who we’re reaching in our target markets. — Manager Pharmion ” Results  Increased sales effectiveness  Improved data quality and adoption  Centralized management of devices for easy administration Challenge  Unable to access customer information when out of the office  Unproductive reps when out of the office  Highly mobile salesforce of 100 reps Solution  Customized solution and interface for different reps  AppExchange Mobile and Blackberry solution for reps  Fast access to order information and recent customer activity
Slide 4: MedicalDispatch Decreases Lead Response by 5 Days “ AppExchange Mobile allows us to have a level of customer contact that otherwise might not be possible… Now when we go into meetings or calls, we have the certainty that we know everything that’s been going on with the account. ” — Managing Partner Medical Dispatch Challenge  Highly mobile salesforce unable to respond immediately to leads  Mobile executives not able to respond quickly to high-value customers Solution  AppExchange Mobile and Treo solution  Web leads routed directly to mobile sales professionals  Customer support cases routed direct to mobile executives for immediate response Results  Decreased time to close leads by more than 5 days  Increase in contract renewels  Increase in ability to close sales with immediate access to customer information