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Slide 1: b2b marketing b2b sales e-strategies business plans LOJINE Consulting assists small and medium sized enterprises to attain growth in sales & profitability. In short, we help business owners achieve results.
Slide 2: We can help you if your answer is ‘YES’ to any of these questions:  Are you thinking “We know our business pretty well and we are proud of what we can do, but we just don't seem to sell as much as we should”?  You believe you have more sales potential?  Want your existing or new business to be more profitable?  Does your marketing & sales effort need to be focused, or re-focused?  Do you seek to reposition your company/ brand(s)?  Are you doing your marketing on ad-hoc basis?  Do you need better recognition & awareness?  Launch or enhance a strong Internet presence?  Need an Internet marketing strategy?  Want to start a profitable online business or revitalize an existing one?  You believe that better planning will help you target more profitable business?  Need a professional business plan? YES, I do No, I don’t www.LOJINE.com www.LOJINE.com
Slide 3: Consultation defined Consultation involves a two-way exchange of ideas and information before a decision is made The more client involvement the more effectiveness of the consultation process; Only then can consultants solve clients’ problems while creating sustainable value Consultants are not magicians who wave on their magic wands & solve clients’ problems! www.LOJINE.com www.LOJINE.com
Slide 4: Who we are  Marketing consultancy firm, established in Egypt in 2004 by Mostafa Mito  A team of committed, experienced marketing professionals and practitioners who all have a passion to assist companies attain growth in sales & profitability  Continuously improving tools and systems to manage our global clients  We are objective outsiders with no political axes to grind  Commitment to our clients & transparency are our keys of success www.LOJINE.com www.LOJINE.com
Slide 5: Who we are (cont’d) Our Vision Unlike any other company; this is our vision of the future of our business: Fewer clients, caring more for our clients and caring more for ourselves, offering effective practical business solutions with a commitment to pursue excellence in all operations. Our Values  Respect  Integrity  Quality www.LOJINE.com www.LOJINE.com
Slide 6: Industries Industry IT Dot-coms Manufacturing Distribution Trading Marketing Services Recruitment Agriculture LOJINE Consulting         We work with many types of firms: large and small, established or in the start-up phase www.LOJINE.com www.LOJINE.com
Slide 7: We can assist you in B2B Marketing Business Plans B2B Sales E-Strategies www.LOJINE.com www.LOJINE.com
Slide 8: B2B Marketing           Restructuring or establishing marketing departments Marketing strategies Marketing plans Brand development Brand management Re-branding Marketing communication Marketing research Marketing outsourcing Internet marketing strategies www.LOJINE.com www.LOJINE.com
Slide 9: B2B Sales          Restructuring sales dept. Sales strategies & tactics Sales planning Developing the sales kit/ sales playbook Establishing the sales cycle Standard operating procedures (SOP’s) Internal communications Client communications Sales team evaluation www.LOJINE.com www.LOJINE.com
Slide 10: E-Strategies          E-deployment strategy E-marketing plans E-sales plans Website functional requirement document Website pre-analysis/ pre site structure Website structure & information architecture (IA) Designing user navigation flow & user experience Launching/ reviving an e-business Search engine optimization and registration www.LOJINE.com www.LOJINE.com
Slide 11: Business Plans  Business plan market research  Business plan writing  Business plan presentations  Start ups  Established companies  Investors & capital sources www.LOJINE.com www.LOJINE.com
Slide 12: We work under the following basic principles   Sales is a function of marketing, marketing is not a function of sales! There is a direct relationship between marketing & sales: Poor marketing = Poor $ales Good marketing = Good $ales Excellent marketing = Excellent $ales Specifically in B2B marketing & sales: marketing should play the dominant role If some companies think of marketing as an expense, they really don’t know the cost of ‘not investing in marketing’:  Lost sales opportunities  Inability to acquire large key accounts  Losing existing clients  And more… www.LOJINE.com www.LOJINE.com  
Slide 13: How we do it www.LOJINE.com www.LOJINE.com
Slide 14: Companies hire us because they…  Specialized knowledge (industry or functional)  Unique tools & approaches  Information about latest innovations bjectivity (avoids internal politics) Need an Expert Need an Outsider resh perspective redibility Need More Capacity  Infrequently performed work  Short term, intensive work  Cheaper than creating a full time position Guidance in Project Management  Bring people together and improve team spirit  Ensure tasks are accomplished on time & within budgets www.LOJINE.com www.LOJINE.com
Slide 15: The LOJINE experience Them - other consulting Firms Academic & complex terminologies Require lots of client resources Us - LOJINE Consulting Simple English (and Arabic!) Work with existing or relatively limited client resources Faster & more agile Slower Theoretical business solutions Practical business solutions Unneeded complexity We believe that simplicity is the ultimate sophistication Hands on experience By the book www.LOJINE.com www.LOJINE.com
Slide 16: Why LOJINE? From our clients’ words:   Our style is ‘hands on’, we truly offer practical and cost effective guidance We carefully analyze your business environment and uncover the fundamental steps you need to take to sell more business We work within the realities of your budget and seek to maximize the productivity of your business We are experts in our field, having significant experience both as marketing consultants and as operational directors / senior managers Our approach is focused on delivering results and making strategy happen We are able to add value by using our experience across different industries served We are approachable and friendly, and understand the stresses and strains of trying to grow a business Perhaps most importantly, we consult with a limited number of clients at one time, thereby ensuring the client full attention and a commitment to success       www.LOJINE.com www.LOJINE.com
Slide 17: Engagement models 1. Consultancy  In one or more of our 4 core areas: marketing, b2b sales, estrategies & business plans  Consultancy/ Advisory based on agreed man days 2. Marketing Outsourcing  Your marketing department if you don’t have one  More muscle if you do 3. Special Assignments  Objectives and goals for services required are clearly identified  Characterized by having a starting and an ending date 4. Marketing Audit  Full assessment of your marketing & sales strategies, tactics & performance www.LOJINE.com www.LOJINE.com
Slide 18: Have a nice business  Thank you 8 Mostafa Kamel St., Sheraton Buildings, Heliopolis, Cairo - Egypt (+2) 010-518-6996 | info@lojine.com | www.lojine.com