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5 Reasons eBooks Are Better Than Resumes 

For More Information visit: http://bmason.yournetretailcenter.com

 

 
 
Tags:  eBooks  How  to  be  successful  online  ebooks  best  price 
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Published:  March 14, 2012
 
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Slide 1: ==== ==== Hi, Are you looking for a good book For more information visit: http://DeRamusMarketing.dealsmall.com ==== ==== Resumes just don't work. They've become lost in the modern technological world of too many applicants and too few skilled recruiters. In fact, most resumes work against the job seeker for at least part of their job. But there is a better way. And that way is the eBook. Here are 5 reasons that eBooks are better than resumes: 1. An eBook sells your ability to solve the employer's problem. When you selected your target reader and wrote your eBook you focused on solving a problem. Either a current one or a future one. If that target reader matches the hiring manager well, then you've solved a problem the manager is facing right now. And that puts you ahead of the competition. And once you've solved one problem the manager will automatically believe that you can solve all their problems. 2. The eBook doesn't have to be a particular length. To fit the requirements of both HR and the hiring manager, resumes often need to be detailed. But on the other hand, both are asking that the resume be short. That's contradictory. In order to provide sufficient detail, most resumes need to be long -- unless you're new. But the desired resume length is more suitable to a person with only limited experience. An eBook on the other hand, can be quite short. As long as it is filled with the necessary information and solves the specific problem, that's good enough. In fact, shorter is better but any size is acceptable as an eBook. 3. An eBook can answer the hiring manager's principle question. Hiring managers have two principles questions that they need answered. The first is, "Can the candidate do the job?" And the second is, "Will the candidate fit with the team?" A resume can only hint at what a person is like. An eBook, on the other hand, can present a clear picture of the author. In fact, most trainers in writing eBooks recommend using a conversational style. The author's voice -- and therefore their personality -- shines through with this type of style. Think of it as a first interview. 4. An eBook helps the manager to answer the key purchasing question. What is the key purchasing question? It's, "Do I like this person?" People buy from people they like and trust. An eBook can allow the hiring manager to grow to know the author. And most people will confuse liking a person's ideas with liking the person. 5. An eBook helps build belief. One of the problems with resumes is that they really don't provide one of the major requirements for purchase. A copywriter will describe that requirement as social proof. Very few resumes have any form of social proof attached. Testimonials are just not part of the traditional resume. An eBook -- or any book -- frequently has cover copy. In fact, cover copy has moved into the main part of the book. This is often a short quote on how important the book is. In other words, a testimonial or social proof.
Slide 2: Do you want to learn how to write a book in 24 hours? Take my brand new free course here: http://www.learningcreators.com. Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog. Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit. Article Source: http://EzineArticles.com/?expert=Glen_Ford ==== ==== Hi, Are you looking for a good book For more information visit: http://DeRamusMarketing.dealsmall.com ==== ====

   
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