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Slide 1: Blue Ocean Strategy Task 3430
Slide 2: Introduction • Our marketplace is completely crowded and daily competition can jeopardize our plans for improvements and the creation of new ideas and concepts.
Slide 3: Introduction • Since the competition demands a lot of efforts and compromise, we haven’t got enough time to think about new possibilities and alternatives to expand our creativity process when facing our business world.
Slide 4: BOS Strategy • Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant.
Slide 5: BOS – Key Idea • The authors have established a business metaphor to describe the market universe: – The Red Ocean. – The Blue Ocean.
Slide 6: Red Ocean Definition • Red oceans are all the industries in existence today the known market space.
Slide 7: Red Ocean - Features • The industry boundaries are defined and accepted. • The competitive rules of the game are known. • Companies try to outperform their rivals to grab a greater share of product or service demand.
Slide 8: Red Ocean - Problems • As the market space gets crowded, prospects for profits and growth are reduced. • Products become commodities or niche, and cutthroat competition turns the red ocean bloody.
Slide 9: Blue Ocean • Blue oceans, in contrast, denote all the industries not in existence today - the unknown market space, untainted by competition.
Slide 10: Blue Ocean • In blue oceans, demand is created rather than fought over. • There is ample opportunity for growth that is both profitable and rapid.
Slide 11: Blue Ocean - Important • In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.
Slide 12: Corner-Stone • The corner-stone of Blue Ocean Strategy is 'Value Innovation'. • A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company.
Slide 13: Important • This metaphor can be powerful enough to stimulate people to action. • However, the concepts behind the Blue Ocean Strategy are not new. • Many of these tools are also used by Six Sigma practitioners and proposed by other management gurus.
Slide 14: Lico Reis Consultoria & Línguas Prof. Roberto Lico Reis www.licoreis.com licoreis@licoreis.com E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: @licoreis