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Slide 1: Variable Data >> Variable Data Printing >> Variable Information Printing www.stanartprint.com 06/21/08
Slide 2: Personalize every Print Material Variable data printing allows for printing customized promotional materials that could possibly double or even triple response rates. Variable text and images Printing, Personalized Printing, Mail Print, Direct Mail Marketing, Direct Mailer
Slide 3: Our Digital Printing Press facilities are ideal for printing cost effective small quantities in short Time. www.stanartprint.com 06/21/08
Slide 4: Response Rates are Falling Despite increases in spending - DMA Direct Mail 2004 LEAD GENERATION DIRECT ORDER TRAFFIC BUILDING 2.6% 1.6% 4.6% Direct Mail 2006 1.3% 2.2% 4.6% EMail 2004 2.8% 1.0% 2.3% E-Mail 2006 2.5% 0.3% 0.8%
Slide 5: It's a fact. Personalization motivates shoppers. Build Customer Loyalty and Sales with Flexible, One-to-One Marketing Variable data printing allows for printing customized or Personalize promotional materials
Slide 6: With Variable printing , we can changing the salutation or name on each copy of Print
Slide 7: Average response rates (%): Bulk e-mail:0.0002 Bulk elemarketing:0.0110 Bulk fax:0.0190 Mass printed mail:1.2600 Variable print mail:13.7000 We can change images, message without slowing or stopping the press.
Slide 8: As direct mail becomes more personalized, the opportunity for growth expands. Innovative technology, unparalleled expertise lets you maximize your return by implementing micro-marketing strategies.
Slide 11: Variable Data Printing (VDP) A digital print run where each printed page is somewhat different, with the variations usually determined by relating page content to customer information in a database. (Variable Information Printing or VIP.)
Slide 12: A form of short-run printing, where different versions of a document may go to different geographical areas or people with different income levels. Versioning where there may be differing amounts of customization for different markets, with text and images changing for groups of addressees based upon which segment of the market is being addressed.
Slide 13: Our digital printing studio offers our customers with a wide array of variable information printing to service all your needs at prices that is probably the lowest in the market Stan Art Print Pvt. Ltd
Slide 14: Producing excellent prints that offers individual messages for each of the pieces is our companies’ goal in providing excellent variable information printing, at very low prices. www.stanartprint.com 06/21/08
Slide 16: Variability Printing, where the text and images can be altered for each individual Print or addressee.
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