sarvajeet's picture
From sarvajeet rss RSS  subscribe Subscribe

Local Neighbourhood Marketing Example Clinic Marketing 



 

 
Views:  849
Downloads:  9
Published:  July 14, 2009
 
0
download

Share plick with friends Share
save to favorite
 
Related Plicks
Mckinsey's Business Model

Mckinsey's Business Model

From: babo
Views: 4506 Comments: 0
McKinsey was commissioned in Q1, 2003 to:
provide dedicated effort in conducting in-depth market survey and collect detailed information from 4 cities within 2 provinces to identify the key growth drivers in China’s broad ma (more)

 
Ultimate ways to promote your business

Ultimate ways to promote your business

From: Businessinmotion
Views: 991 Comments: 3
This presentations will walk you through the most innovative online tactics to market yourself and your business. Using Social Media Strategies and other traditional strategies, you can attract more customers and spread out your message in the most (more)

 
Hotel Internet Marketing

Hotel Internet Marketing

From: toputop
Views: 796 Comments: 0
Toputop.com deliver various internet marketing services and solutions that will enable a website to gain internet traffic. Use the online marketing agency that specialize in website marketing using web optimization and website design techniques. (more)

 
Investigator Initated Trials (IIT)

Investigator Initated Trials (IIT)

From: ecchang8
Views: 179 Comments: 0
Investigator Initated Trials (IIT)
 
Kotler Marketing Management Millenium Edition

Kotler Marketing Management Millenium Edition

From: anon-107744
Views: 412 Comments: 0
Kotler Marketing Management Millenium Edition
 
Business Marketing   Connecting Strategy Relationsh Ips And Learning 0072410639

Business Marketing Connecting Strategy Relationsh Ips And Learning 0072410639

From: chefid
Views: 540 Comments: 0
Business Marketing Connecting Strategy Relationsh Ips And Learning 0072410639
 
See all 
 
More from this user
Competency Management with Few Tools

Competency Management with Few Tools

From: sarvajeet
Views: 896
Comments: 0

Why People Travel -The search for the authentic other

Why People Travel -The search for the authentic other

From: sarvajeet
Views: 1361
Comments: 1

Blue Ocean Strategy with International & Indian Case Studies like IPL & Tata Nano

Blue Ocean Strategy with International & Indian Case Studies like IPL & Tata Nano

From: sarvajeet
Views: 1728
Comments: 2

The Technology of Change

The Technology of Change

From: sarvajeet
Views: 966
Comments: 0

Who owns Strategy in the Organization; Role of Chief Strategy Officer

Who owns Strategy in the Organization; Role of Chief Strategy Officer

From: sarvajeet
Views: 1214
Comments: 0

Brand Management Part 2 - Brand Building Process

Brand Management Part 2 - Brand Building Process

From: sarvajeet
Views: 954
Comments: 0

See all 
 
 
 URL:          AddThis Social Bookmark Button
Embed Thin Player: (fits in most blogs)
Embed Full Player :
 
 

Name

Email (will NOT be shown to other users)

 

 
 
Comments: (watch)
plicker louisvuitton (19 days ago)
It is very good!
http://www.lv-cheap.com
plicker ugg short (2 months ago)
Ugg classic Short most people around the world accepted by the whole. Ugg short are fashionable, give your feet a warm feeling. Discount ugg boots at inexpensive prices, many people can choose their favorite boots, I believe your choice is good. http://www.elegantugg.com/ugg-classic-short-c-1.html
plicker tiffany jewelry (2 months ago)
http://www.myfaketiffany.com/ tiffany jewelry
http://www.myfaketiffany.com/ silver bracelets
http://www.myfaketiffany.com/ tiffany bangles

http://www.timberlandtrade.com/ timberland boots
http://www.timberlandtrade.com/ classic timberland
http://www.timberlandtrade.com/ timberland shoes online
http://www.timberlandtrade.com/ cheap timberland

http://www.nationugg.com/ ugg boots
http://www.nationugg.com/ fashion ugg
http://www.nationugg.com/ cheap ugg shoes
http://www.nationugg.com/ ugg discount

http://www.see-shoes.com/ footwear
http://www.see-shoes.com/ gucci shoes
http://www.see-shoes.com/ bape shoes
http://www.see-shoes.com/ boots shoes

http://www.dearjewelry.net/ fashion tiffany jewelry
http://www.dearjewelry.net/ buy cheap jewelry
http://www.dearjewelry.net/ designer tiffany jewelry
http://www.dearjewelry.net/ cheap jewelry

http://www.watchesale.orgreplica rolex watches
http://www.watchesale.orgrolex watches
http://www.watchesale.orgdiscount rolex

http://www.uggmall.org/ ugg boots
http://www.uggmall.org/ ugg discount
http://www.uggmall.org/ cheap ugg classic

http://www.bose-ok.com/ Bose On Headphone
http://www.bose-ok.com/ mp4 player
http://www.bose-ok.com/ electricals kits
http://www.bose-ok.com/ wholesale bose headphone

http://www.gucci-bags.org/ gucci bags<
http://www.gucci-bags.org/ designer handbags
http://www.gucci-bags.org/ wholesale retail bags
plicker ugg shoes (2 months ago)
[url=http://www.myfakewatch.com]rolex replica watches[/url]
[url=http://www.myfakewatch.com]discount watches[/url]
[url=http://www.myfakewatch.com]replica fashion watches[/url]
[url=http://www.myfakewatch.com]cheap luxury watches[/url]

[url=http://www.thefakewatch.com]best replica rolex[/url]
[url=http://www.thefakewatch.com]discount rolex[/url]
[url=http://www.thefakewatch.com]cheap rolex watches[/url]

[url=http://www.luxury-handbags.org/]buy designer bags[/url]
[url=http://www.luxury-handbags.org/]cheap replica handbags[/url]
[url=http://www.luxury-handbags.org/]fashion handbags[/url]
[url=http://www.luxury-handbags.org/]leather bag[/url]

[url=http://www.whoelesale-electronics.com]wholesale bose Headphone[/url]
[url=http://www.whoelesale-electronics.com]mp4 player[/url]
[url=http://www.whoelesale-electronics.com]bose on Headphone[/url]

[url=http://www.uggschestnut.com/]cheap ugg[/url]
[url=http://www.uggschestnut.com/]ugg classic[/url]
[url=http://www.uggschestnut.com/]Black Ultra Tall Ugg Boots[/url]
[url=http://www.uggschestnut.com/]boots shoes[/url]

[url=http://www.uggschestnutonline.com/]fashion ugg boots[/url]
[url=http://www.uggschestnutonline.com/]ugg australia[/url]
[url=http://www.uggschestnutonline.com/]ugg cardy[/url]
[url=http://www.uggschestnutonline.com/]replica ugg[/url]

[url=http://www.uggmall.org/]ugg boots[/url]
[url=http://www.uggmall.org/]ugg discount[/url]
[url=http://www.uggmall.org/]cheap ugg classic[/url]

[url=http://www.nationugg.com/]ugg boots[/url]
[url=http://www.nationugg.com/]fashion ugg[/url]
[url=http://www.nationugg.com/]cheap ugg shoes[/url]
[url=http://www.nationugg.com/]ugg discount[/url]

[url=http://www.luxury-ugg.com/]ugg shoes[/url]
[url=http://www.luxury-ugg.com/]luxury ugg boots[/url]
[url=http://www.luxury-ugg.com/]fake ugg[/url]

[url=http://www.ruggboots.com/]discount ugg boots[/url]
[url=http://www.ruggboots.com/]ugg classic cardy[/url]
[url=http://www.ruggboots.com/]buy ugg boots[/url]

[url=http://www.cheapugg.org/]ugg discount[/url]
[url=http://www.cheapugg.org/]buy ugg boots[/url]
[url=http://www.cheapugg.org/]ugg classic[/url]
plicker cheap jordan shoes free shipping paypal (2 months ago)
where to buy cheap brand shoes?

we are an online professional footwear and apparel retailer,with below advantage.
1. Cheap price:discount brand sneakers,jersey,shirts,jeans,sunglass,bikini,shorts,50%off,free shipping
2. Easy to pay: you can use Paypal,or Western Union to pay your order.
3. Free shipping: you will receive it within 5-7 working days after we receive your payment.
click below link to have a look:
www.nikejordanstore.com
plicker Hurst (2 months ago)
<p>Good post, I think I will try to recommend this post to my friends and family, cuz it’s really helpful.<br />
<a href="http://www.buddyugg.com"><strong>cheap ugg boots</strong></a></p>
Share more uggs boots on sale on http://www.buddyugg.com
plicker Hurst (2 months ago)
<p>Good post, I think I will try to recommend this post to my friends and family, cuz it’s really helpful.<br />
<a href="http://www.buddyugg.com"><strong>cheap ugg boots</strong></a></p>
Share more uggs boots on sale on http://www.buddyugg.com
plicker cheap ugg boots (4 months ago)
<p><a href="http://www.uggfeel.com/">Best Ugg Boots Online Store</a> Give You <a href="http://www.uggfeel.com/">Discount Ugg Boot</a>s! Get <a href="http://www.uggfeel.com/ugg-classic-cardy-c-30.html">Ugg Classic Cardy</a>, Sheepskin Slippers, <a href="http://www.uggfeel.com/ugg-classic-mini-c-32.html">Ugg Classic Mini</a> And <a href="http://www.uggfeel.com/products_all.html">Other Ugg Boots</a> With Discount Price!</p>
plicker ugg boots on sale (5 months ago)
<a href=http://www.ugg-store.net>ugg sale</a>
<a href=http://www.ugg-store.net>fake ugg</a>
<a href=http://www.ugg-store.net>ugg discount</a>
<a href=http://www.ugg-store.net>ugg store</a>

<a href=http://www.megaugg.com>ugg cardy</a>
<a href=http://www.megaugg.com>ugg store</a>
<a href=http://www.megaugg.com>ugg boots sale</a>
<a href=http://www.megaugg.com>ugg discount</a>

<a href=http://www.homeugg.com>ugg classic cardy</a>
<a href=http://www.homeugg.com>buy ugg boots</a>
<a href=http://www.homeugg.com>cheap ugg boots</a>
<a href=http://www.homeugg.com>discount ugg boots</a>
plicker ugg boots on sale (5 months ago)
<a href=http://www.landugg.com>UGG boots</a>
<a href=http://www.landugg.com>uggs boots online</a>
<a href=http://www.landugg.com>discount ugg boots</a>
<a href=http://www.landugg.com>fake ugg</a>

<a href=http://www.shoessunshine.com>designer shoes </a>
<a href=http://www.shoessunshine.com>converse shoes</a>
<a href=http://www.shoessunshine.com>converse all stars</a>
<a href=http://www.shoessunshine.com>timberland boots</a>

<a href=http://www.popular-nfl.com>NFL jerseys</a>
<a href=http://www.popular-nfl.com>nfl replica jerseys</a>
<a href=http://www.popular-nfl.com>football jerseys</a>
<a href=http://www.popular-nfl.com>nfl football jerseys</a>

<a href=http://www.buytimberland.net>timberland shoes</a>
<a href=http://www.buytimberland.net>timberland boots</a>
<a href=http://www.buytimberland.net>timberland footwear</a>
<a href=http://www.buytimberland.net>cheap timberland boots</a>

<a href=http://www.bestipod.org>hot electronic gadgets</a>
<a href=http://www.bestipod.org>best hair straighteners</a>
<a href=http://www.bestipod.org>cool electronic gadgets</a>
<a href=http://www.bestipod.org>new cell phone</a>
plicker fas (5 months ago)
[url=http://www.5ibuy.com]Rolex watches[/url], Rolex DateJust watches
[url=http://www.5ibuy.com]replica Rolex watches[/url], Rolex DateJust watches

[url=http://www.5ibuy.com/rolex-datejust-c-2.html]Rolex DateJust watches[/url], Rolex DateJust watches
[url=http://www.5ibuy.com/rolex-day-date-c-3.html ]Rolex Day Date watches[/url],Rolex Day Date watches
plicker fas (5 months ago)
<a href="http://www.5ibuy.com ">Rolex watches</a>, Rolex watches
<a href="http://www.5ibuy.com ">Fake Rolex watches</a>, Fake Rolex watches

<a href="http://www.5ibuy.com/rolex-datejust-c-2.html">Rolex DateJust watches</a>, Rolex DateJust watches
<a href="http://www.5ibuy.com/rolex-day-date-c-3.html ">Rolex Day Date watches</a>,Rolex Day Date watches
 
 
Notes:
 
Slide 1: Key Objectives: •Reward Customer Loyalty •Increase Customer Satisfaction •Increase Access & Awareness 1
Slide 2: Clinic Sales & Marketing Rewarding Customer Loyalty Increasing Customer Satisfaction Improving Access & Awareness http://www.mastersungroup.com 2
Slide 3: Reward Customer Loyalty • Reward Customer Loyalty by building an active database and making them feel special – Breaking customers into regular & special – All :Email Greetings during Festivals, New Year , Clinic’s Anniversary – Regular : Email Birthday & Anniversary Wishes – Special : Small pack of specially wrapped chocolates during B’day • Reward Customer Loyalty by improving services and introducing new services/products – This will be done by profiling customers and understanding them better 3
Slide 4: Reward Customer Loyalty • Reward Special customers by invites to specific events – Every Last Saturday/Sunday booked for a small session in improving awareness of dental health & advancement in dental technology – Mobilizing the patient community for a social cause and encouraging their participation ‘Bring your maid or her children for subsidized treatment’ – % of Fees Devoted to a Social Cause based on 2-3 causes supported by clinic like CRY 4
Slide 5: Memorabilia Ideas • Typical stuff like Mugs, Pads • Book on Quotes, Calendar with Quote of the Month • Special type of tooth brush 5
Slide 6: Clinic Sales & Marketing Rewarding Customer Loyalty Increasing Customer Satisfaction Improving Access & Awareness http://www.mastersungroup.com 6
Slide 7: Increasing Customer Satisfaction by Building Testimonials • The Clinic doctor/executives should engage with guests, get testimonials – Get Testimonials & Put them up • Sharing with him/her a reference or a testimonial from an old satisfied customer is a great way of putting all his doubts to rest – Testimonial Wall – Small booklet on dental health along with the mandatory personalized checkup by Dr. Dinesh 7
Slide 8: Improving Customer Satisfaction by Improving People Capability • Best Practice Highlights – Customer Service Standards • Standard Phrases • Functional Standards – Telephone Etiquette • Standards Phrases • Call handling – Personal Grooming Standards • Dress Code • Personal Hygiene – Creating Scripts • Review Purpose • Identify Situations • Involve Staff – Fine Tune – Performer of the Month, Feedback of the Month 8
Slide 9: Improving Customer Satisfaction by Measuring Customer Feedback • How well do you know your customers? – Feedback Programme – Satisfaction with service – Residential and income profile • Kids & their names, Occupation • Daughter named Erica – What percentage of your business is new vs. repeat? • instruct your serves to at least ask the very simple question, Have you been here before? • Have you recommended to someone? – How often do existing customers return, visit patterns 9
Slide 10: Clinic Sales & Marketing Rewarding Customer Loyalty Increasing Customer Satisfaction Improving Access & Awareness http://www.mastersungroup.com 10
Slide 11: Increasing Customer Awareness by Theme Based Merchandisizing • To improve awareness of existing customers through effective internal merchandizing (posters, flyers, tentcards) focusing on a specific theme every month – – – – Merchandizing should carry a specific campaign/theme Merchandising should be inviting and encourage interest. Posters - Should always highlight the campaign Flyers sharing information on the various services offered i.e. will be placed at the counter of the Clinic for all customers to pick up – Small Engaging Quizzes & Riddles can be developed 11
Slide 12: Increase Customer Awareness by Online Social Media • Need to actively look at social media – Need information which can be keyed by the data entry person – Information processed by us and updated on various social forums by the data entry person – Start an active blog on dental care – Facebook page for the Clinic. Used as an updating and enriching medium for existing/prospective customers – Videos of machines and doctor presentation on Youtube, with the patient’s permission 12
Slide 13: Increase Customer Awareness by Online Marketing – Using Search Engine Marketing focusing on all related keywords for person looking at say ‘ Dental Clinic in Bandra’ – Register details on information portals like www.Justdial.com & Yellow pages • Quickr • Sulekha Classified – Register Clinic on any medical organization website that provides details/contacts related to specific medical requirements • Healthcheck.in – Establish differentiation from competition by recreating Clinic online and facilitating community development • Quality of website is indeed an indicator of the level of service they can expect • Showcase Clinic. 13

   
Time on Slide Time on Plick
Slides per Visit Slide Views Views by Location