Hide Notes 

Slide 1: Republic of Turkey Ministry of Culture and Tourism Advertising Agency Brief
Slide 2: PROBLEM  Decrease of 6.1% in tourist  Tourists from   EU member European Countries ↓11% Non-EU member European Countries↓14% Main Target Audience Republic of Turkey Ministry of Culture and Tourism
Slide 3: TARGETED SEGMENTS Crazy Shoppers   Histor y Freak s  Sea Sun Lovers  Businness cholics Republic of Turkey Ministry of Culture and Tourism
Slide 4: TURKEY’S POSITION 1   Crazy Shoppers Turkey is the best country for shopping   High quality Low price Leather Carpet Jeweler Textile     Republic of Turkey Ministry of Culture and Tourism
Slide 5: TURKEY’S POSITION 2   History Freaks 2010 Europe Culture Capital: Istanbul    From Urartus to Byzantines From Selcuks to Romans From Knidos to Mardin   10,000 year-old heritage, much of which is still being uncovered Turkey; Where the continents meet Republic of Turkey Ministry of Culture and Tourism
Slide 6: TURKEY’S POSITION 3  Sea-Sun Lovers  From Marmaris to Antalya Cruise, Rafting 24 Hours Non-Stop Fun 5 months sea water degree above 20 C.    Republic of Turkey Ministry of Culture and Tourism
Slide 7: TURKEY’S POSITION 4  Businesscholocis  Congress Tourism   Complex Hotels Multifunctional Congress Facilities  Luxury Golf Resorts 800,000 bed capacity in Istanbul in city area. Republic of Turkey Ministry of Culture and Tourism 
Slide 8: TURKEY’S IMPERATIVES  Turkey is a safe and secure country for a good vacation  Best place for a   Low cost High quality vacation Republic of Turkey Ministry of Culture and Tourism
Slide 9: COMMUNICATION OBJECTIVES    Prefer Turkey for vacancies, holidays, conferences etc. We want the advertising to be informative that targets the Thinker group. Change the existing perception of Turkey and create a positive image in terms of security and….. Republic of Turkey Ministry of Culture and Tourism
Slide 10: CONSUMER INSIGHT     Beaches: Long and Clean Relatively economic to European and neighboring countries History and Nature Combination of Modern and Classic Republic of Turkey Ministry of Culture and Tourism
Slide 11: PROPOSITION Turkey: Feel Safe when on Vacation! Turkey is a very safe country that guarantees full enjoy on your vacation Republic of Turkey Ministry of Culture and Tourism
Slide 12: SUPPORT  EU Membership: Recent taken actions on security and police department. Tourism Offices and Police Help Desks in each tourist centers.  Republic of Turkey Ministry of Culture and Tourism
Slide 13: MEDIA IMPERATIVES    Web site banners SMS, MMS Outdoor   Billboards Buses in Airports  Press Media   Newspaper like Times Magazines like Forbes and Top Airlines Magazines Republic of Turkey Ministry of Culture and Tourism
Slide 14: LIMITATIONS   Convenience on Turkish traditions and customs. Not aggressive on neighbor countries. Republic of Turkey Ministry of Culture and Tourism
Slide 15: Thanks Tutku Özmen Çağrı İncedoğan Serdar Şen Ahmet Sağıroğlu