Slide 1: The Impact of the Net on Lawyers-Client Relationships
Martin Ertl & Zak Greant // Davis LLP // 2009-10-22
Slide 2: Martin Ertl
Lawyer (formerly at Davis) Entrepreneur Co-founder of Navarik Co-Founder of LexPublica <martin@lexpubli.ca>
Slide 3: Zak Greant
Electronic Frontier Strategist Entrepreneur Mozilla, MySQL, Open Source Initiative Co-Founder, LexPublica <zak@lexpubli.ca>
Slide 5: Book
Scale: Number of people reached per unit of cost
Slide 6: Newspaper (~10x)
Slide 7: TV (~100x)
Slide 8: Radio (~1000x)
Slide 9: Net (~1 000 000 x)
Slide 10: … and they can all talk to each other for $0
Slide 12: attention is scarce
Slide 13: engaging on the net
Slide 14: Offline
Corporate profile, business card Office water cooler, cocktail party Coffee with friend Reading a law magazine Writing articles & books. Peer review Present at a CLE seminar Initial meeting with client
Online LinkedIn Twitter Facebook RSS Blogging YouTube Skype
Slide 15: engage now
Slide 16: The Great Wave off Kanagawa
Katsushika Hokusai (woodblock print, 1832)
http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa
