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Slide 1: Going Social Thomas Vander Wal Presented to: St. Paul’s School London, England :: 2 October 2007
Slide 2: What is Social Software?
Slide 3: Services...
Slide 4: People...
Slide 5: Objects...
Slide 6: Sharing...
Slide 7: But essentially
Slide 8: it is all about
Slide 10: My friends
Slide 11: My interests
Slide 12: My sharing
Slide 13: and following.
Slide 14: It is being
Slide 16: We select services…
Slide 17: Where our friends are
Slide 18: Where we can interact
Slide 19: “[The rule-breakers] seem to have an extraordinary set of traditional and 21st-century skills, including communication, creativity, collaboration and leadership skills and technology proficiency” - 27 September 2007
Slide 20: ...most children use the internet for social networking, enabled by the widespread and free availability of internet tools that allow people to communicate by creating text, pictures or videos and sharing them with other people connected to the web – often referred to as Web 2.0. - 27 September 2007
Slide 21: Business calls it collaboration
Slide 22: or knowledge sharing
Slide 23: we know it as
Slide 24: communicating.
Slide 25: Sharing and being social is how we humans got out of caves
Slide 26: Being social is how we advance as a society
Slide 27: So far we have: People Objects Interests Interaction Sharing & following Communicating Collaboration
Slide 28: We have a lot of information
Slide 29: Many layers of information
Slide 30: We need tools for understanding
Slide 31: We share: Things found People Events Things created Links Preference Status/presence Media
Slide 32: Cure technology pain
Slide 33: Tech Pain: Syncing Refinding Taste Precision Ease of use Portability Privacy Attention
Slide 34: Social Software: Tools and Services
Slide 35: Social Bookmarking
Slide 36: Social Bookmarking: Found things Links Identity Have: Tags Comments Ease of use Solve: Portability Taste Attention
Slide 39: Tagging & Other Features
Slide 40: Tagging Derived Value Abstracts Identity Favorites Titles Ratings Long Text Annotation Work Contributing
Slide 41: The “F” Word
Slide 42: Folksonomy
Slide 43: Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval The tagging is usually done in a social environment (shared and open to others) The act of tagging is done by the person consuming the information ❖ ❖
Slide 44: Folksonomy Triad Object Interest Identity Definition Vocabulary Metadata
Slide 45: Dual Folksonomy Triad Object Interest Identity Culture Definition Vocabulary Community Terminology Metadata
Slide 46: Finding More Objects Object 1 Identity Object 2 Metadata
Slide 47: Self & Others Refind links annotated in your understanding Others with similar understanding and interest find info Connect and collaborate with people with similar interests Access your info from any browser
Slide 49: Your Annotation
Slide 51: Social Bookmarking Gets Social
Slide 53: Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
Slide 54: Using the Power of Your Network
Slide 56: Getting to Real Relationships
Slide 57: Spheres of Sociality Mob Collective Selective Personal
Slide 58: Directional Sociality
Slide 59: Not All Relationships Are Equal
Slide 60: Real Relationships Self Self Self Self Self ? Friend Friend Friend Acquaintance ? Stranger
Slide 61: Unequal Access Private Public
Slide 62: Approaching Real Relationships Share Public Friend A Friend B Friend C Acquaintance A Acquaintance B Share Private Listen X X X X X X X X X X
Slide 63: Granular Listening
Slide 65: The Social Network
Slide 66: Social Networking: Created things Status Have: Collaboration Identity Comments Ease of use Solve: Privacy Taste Attention
Slide 74: Important Social Bits Events Extracting Ease of use Privacy Refinding People Portability Attention
Slide 75: Information is good
Slide 76: but, we need to be able to do something with the information
Slide 77: Twitter has Favorites
Slide 79: We know there is incredible power and value from social software
Slide 80: Social software is not perfect, but it is always improving
Slide 81: Thank you!
Slide 82: URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007