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Slide 1: Expanding Brand Awareness with Custom Promotional Products One of the keys to increasing sales for your company is grabbing mindshare for your brand. You need your potential clients to think of your brand whenever it is time to make a purchase. One of the best ways to lock your brand into their minds is custom promotional products and giveaways. The Power of Custom Promotional Products Have you noticed how giveaways at tradeshows and other events usually include ink pens, notepads, and a few other common items? Stop and think for a few minutes. When is the last time you actually read the information on one of your ink pens? This is not suggesting you should not have ink pens as part of your promotions, but to be highly aware of how a common looking item fades into the background. This is equally true of notepads. You may have dozens of notepads in your desk which you picked up at tradeshows or from salespeople. How often do you notice the logo and message at the top? Custom products increase the impact of your promotional products. Instead of becoming lost in the stack of notepads or ink pens in the drawer, your message stays in front of your customers. Products Which Catch the Eyes and Get the Message Across What kind of custom promotional products should you consider? Calendars are one of the most commonly used items which are picked up at tradeshows and in giveaways. They are placed on desks, hung on bulletin boards, and handed around in the office. Your company name and logo stays on display for a full year. This is higher impact than any pen or notepad.
Slide 2: Baseball caps and can coolers are other top choices. While the caps or coolers may not be on the desk full-time, they are used regularly. Every time they are put into use your logo goes back on display and could have friends and co-workers asking where they received it. These promotional items are often retained for years. T-shirts fall into the same category. While they are rarely worn into the office, they are commonly worn at home. It keeps reminding the person who now owns your promotional giveaway of the great gift they received from you. The Secret Weapon in Custom Promotional Products There is one custom promotional product which can really cause a stir with your clients. It may not be the least expensive item, but the impact can be long lasting and powerful. An insulated travel coffee mug is one item which finds use in the office, in the car, and at home on a daily basis. If you create a mug which is brightly colored and a unique design it will be noticed in the office and stay on their desk all day long. Your message will be lifted to their eyes dozens of times per day and carried into meetings. You may even get a call requesting a few more mugs to hand around their office. Custom promotional products can take your brand from being rarely thought about to being on your clients minds daily. Step away from the boring everyday promotional items and make your brand stand out.