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Competing with Giants - How to Win with Drupal vs Proprietary Alternatives 

Competing with Giants - How to Win with Drupal vs Proprietary Alternatives

 

 
 
Tags:  web survey software  social publishing  web content management  wcm  cms  drupal 
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Published:  November 15, 2011
 
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Slide 1: Competing with Giants How to Win with Drupal vs Proprietary Alternatives Bryan House Vice President, Marketing Acquia @bryanhouse
Slide 2: Objectives for Session • • • • Explore market opportunity for Drupal Review how analysts perceive Drupal Discuss how to position Drupal to win Explore how you
Slide 3: Drupal Social Publishing Platform Open source, social publishing phenomenon. Drupal powers >1.5% of the Web. Market Size [1,000,000+ sites] Innovation [7,000+ modules] Community [500,000+ members] [ “… is as much a Social Software platform as it is a web content management system.” CMS Watch, The Web CMS Report 2009 ]
Slide 4: Enterprise Web Infrastructure External Websites Product sites Community sites Corp Site Marketing Microsites Other sites Internal Websites Collaboration Intranet Departmental Sites
Slide 5: What are Organizations Trying to Accomplish? • Publish & organize rich content quickly • Manage collections of sites • Build communities to support ad hoc business activities
Slide 6: Yet, for Most Organizations Their Web Strategy Looks Like This
Slide 7: Or, More Likely, This...
Slide 8: Competitive landscape is shifting as Drupal enters the Enterprise
Slide 9: Who is the Enterprise? “Global 10,000” • More than 2,500 employees • Greater than $500M revenues • Actually approximately 14,000 businesses Worldwide
Slide 10: Who is the Enterprise? Well defined procurement processes Multiple decision influencers • Technical stakeholders • CIO & CTO, Architects, sysadmins, development • Business stakeholders • CMO, department heads, content contributors
Slide 11: For many, its not simply a choice between open source options
Slide 14: Web Content Management / CMS Market
Slide 15: Gartner WCM Magic Quadrant • Drupal doesn’t make the list Why? • Minimum threshold $10M in revenue • How to measure in an open source ecosystem? Gartner Magic Quadrant for Web Content Management 2010
Slide 16: Forrester WCM Wave • Again, Drupal doesn’t make the list Why? • Minimum threshold $25 million in revenue • 100+ customers with >1,000 employees Forrester Wave: Web Content Management For External Sites, Q2 2009
Slide 17: Real Story Group formerly known as CMS Watch Drupal “Designed explicitly for community-generated content, combining social interaction and web publishing into one platform” “a relatively risky” choice • Just released a significant major upgrade • Not all modules upgraded • Lack of experienced resources in the field Real Story Group: 2011 WCM Market Analysis
Slide 18: Real Story Group 2009 Categorization Enterprise Upper-Tier 2010 Categorization Complex Enterprise Platform Upper-range Platforms Mid-Range Platforms Mid-Range Products Mid Market Mainstream Mid Market Challengers Hosted Services Commercial Open Source Community Open Source Simpler Products
Slide 19: Real Story Group 2009 Categorization Enterprise Upper-Tier EMC Documentum,Vignette, IBM, Interwoven, OpenText, Oracle Percussion, CoreMedia, Day, FatWire, Mediasurface, SDL Tridion 2010 Categorization Complex Enterprise Platform Upper-range Platforms Mid-Range Platforms Mid-Range Products EMC Documentum, OpenText Vignette, IBM, Autonomy / Interwoven, Oracle Percussion, CoreMedia, Day, FatWire, Mediasurface, SDL Tridion Drupal, Hippo, Refresh, Atex Polopoly, Alterian CME, Microsoft, Open Text Web Solutions, Plone, Sitecore, Typo3,Vyre Clickability, CrownPeak, eSpirit, Hannon Hill, Refresh, Ektron, Escenic, eZ Publish, Ingeniux, Enonic, EpiS, GOSS Mid Market Mainstream Mid Market Challengers Hosted Services Commercial Open Source Community Open Source Ektron, Escenic, Ingeniux, Microsoft, PaperThin, Sitecore e-Spirit, Hannon Hill, Refresh, TerminalFour, Alterian, Enonic, EPiServer, GOSS, Lyris, Telerik, Vyre CrownPeak, OmniUpdate, Clickability Alfresco, Hippo, DotNetNuke, eZ Systems, Magnolia Drupal, Joomla, OpenCMS, Plone, TYPO3 Simpler Products Alterian CMC, Wordpress, DotNetNuke, Joomla, Kentico, OmniUpdate, OpenCMS, PaperThin, Telerik, TerminalFour
Slide 20: Real Story Group 2009 Categorization Enterprise Upper-Tier EMC Documentum,Vignette, IBM, Interwoven, OpenText, Oracle Percussion, CoreMedia, Day, FatWire, Mediasurface, SDL Tridion 2010 Categorization Complex Enterprise Platform Upper-range Platforms Mid-Range Platforms Mid-Range Products EMC Documentum, OpenText Vignette, IBM, Autonomy / Interwoven, Oracle Percussion, CoreMedia, Day, FatWire, Mediasurface, SDL Tridion Drupal, Hippo, Refresh, Atex Polopoly, Alterian CME, Microsoft, Open Text Web Solutions, Plone, Sitecore, Typo3,Vyre Clickability, CrownPeak, eSpirit, Hannon Hill, Refresh, Ektron, Escenic, eZ Publish, Ingeniux, Enonic, EpiS, GOSS Mid Market Mainstream Mid Market Challengers Hosted Services Commercial Open Source Community Open Source Ektron, Escenic, Ingeniux, Microsoft, PaperThin, Sitecore e-Spirit, Hannon Hill, Refresh, TerminalFour, Alterian, Enonic, EPiServer, GOSS, Lyris, Telerik, Vyre CrownPeak, OmniUpdate, Clickability Alfresco, Hippo, DotNetNuke, eZ Systems, Magnolia Drupal, Joomla, OpenCMS, Plone, TYPO3 Simpler Products Alterian CMC, Wordpress, DotNetNuke, Joomla, Kentico, OmniUpdate, OpenCMS, PaperThin, Telerik, TerminalFour
Slide 21: Social Software / Community Software Market
Slide 22: Gartner Internal Social Software • Drupal a “Visionary” Criteria? • 15 Current users • 100,000 active internal seats • 4 organizations with 5,000 active users willing to provide references Gartner Magic Quadrant, Social Software in the Workplace 2010
Slide 23: Gartner External Social Software • Drupal a “Visionary” Criteria? • $3M revenues • 250,000 active users • 5 organizations with 5,000 active users willing to provide references Gartner Magic Quadrant for Externally Facing Social Software, 2010
Slide 24: Forrester Community Platform Wave • Only 5 vendors Criteria? • 50% of clients deploy for customer-facing communities • 20% of install base has >$1B annual revenue • Several communities with at least 250,000 members Forrester Wave: Community Platforms, Q2 2010
Slide 25: How The Analysts See Drupal Strengths • Community-oriented publishing and communication • Lightweight core, extensible via vast array of modules • Dynamic web application development framework • Content services approach to content organization
Slide 26: How The Analysts See Drupal Weaknesses • Lack of configuration management tools • Weak content staging support • Not a fit for formal editorial approval processes
Slide 27: How To Impact Analyst Coverage Share success stories Speak about your Drupal implementations Ask the analysts about Drupal
Slide 28: Implications Drupal is becoming a first class citizen in an enterprise web infrastructure but, clearly room for improvement...
Slide 29: How to position Drupal to Win
Slide 30: where cost and speed to market are both critical factors, open source software can play a key role in helping organizations develop the capabilities they need to achieve high performance quickly and at reduced cost
Slide 31: Shift to Content Services • From self-contained, page-centric applications to content services frameworks • Modular, flexible architecture to support rapid application development • RESTful services - core infrastructure of the Web
Slide 32: How Drupal Manages Content Views References Content Nodes blog post wiki entry web page video image media
Slide 33: Dynamic Content Organization • Free of hierarchical folder / site map approach to content organization • Content service-level controls • Vocabulary driven organization
Slide 34: How Drupal Organizes Content Content Tagging
Slide 35: How Drupal Organizes Content Content Tagging
Slide 36: How Drupal Organizes Content Site Visitors !"#$"% &'(")$*+,-."% Content Tagging
Slide 37: How Drupal Organizes Content !! !! Site Visitors !! Content Tagging
Slide 38: How Drupal Organizes Content !! Site Visitors !! !"#$"% &'(")$*+,-."% !! Content Tagging
Slide 39: Content + Community, at the Core • As much a Social Software platform as a Web Content Management system • Legacy systems add features, but not native
Slide 40: Community Powered. Innovation. profiles / friends (micro) blogging content rich media UGC Social Publishing templates analytics workflow groups taxonomy social tagging Drupal theme
Slide 41: How Drupal Manages Users Administrator Authenticated Users Anonymous Users Roles authors Permissions Views Create Page editors Edit Page Groups of like users Operations allowed by role Determined by permissions My Posts All Posts
Slide 42: How Drupal Manages Users Administrator Authenticated Users Anonymous Users Roles authors Permissions Views Create Page editors Edit Page Groups of like users My Posts All Posts Unlimited custom by role Operations allowedroles, permissions & views Determined by permissions
Slide 43: 500,000of Development strong! Democratization
Slide 44: Case studies: Where Drupal wins
Slide 45: Situation • 30+ websites Result • Killed in-progress project, shifted to Drupal • Approaching end of 2 year, 8 figure project • Focused on agile dev, quick with proprietary system wins for business • Falling well short of business requirements prior to launch • Access to source code & thriving community were key decision factors
Slide 49: Multnomah County, Oregon Situation • Existing Vignette user • Difficult to use, lots of training • Incremental costs for image resizing, media handling, DocMgmt • Upgrading sites > 1 year Result • Pilot Drupal project • Extended feature set • Turnkey site launches • Improved site performance & uptime • Significant cost reduction
Slide 50: Financial Services Company Situation • Using sunsetted version of SDL Tridion • Migration assessment $150,000! • Explored different options Result • Trapped! • Stuck in middle of 5 year amortization • Incremental license costs cheaper option
Slide 51: Community Powered. Innovation. more capabilities flexible architecture faster time to market better value
Slide 52: You Can Help This Year! Gartner Magic Quadrants: • Web Content Management • Social Software in the Workplace • External Social Software • Communities with: Forrester Waves: • Web Content Management Wave • Community Platforms Wave • >5,000 active users • >250,000 members • Global 2,000 • >1,000 employees • >$1B revenue
Slide 53: You Can Help This Year! Real Story Group • Analysts - Tony Byrne, Adriaan Bloem, Kas Thomas • feedback@realstorygroup.com Econsultancy in UK • Global CMS Report • E-Commerce Platform Buyer’s Guide Idealware • Open Source CMS Report - for Non Profit sector IDC • Covers both WCM and Social Software • Mike Fauscette, @mfauscette Altimeter Group
Slide 54: Thank You Contact: Bryan House | bryan@acquia.com | @bryanhouse
Slide 55: What did you think? Locate this session on the DCC website: http://chicago2011.drupal.org/sessions Click the “Take the Survey” link. Thanks!

   
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