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Slide 1: OCTOBER 2010 Apple App Store - iPad Apple App Store - iPhone BlackBerry App World Google Android Market Nokia Ovi Store Palm App Catalog Windows Marketplace for Mobile About Distimo Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s code. Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com Distimo ©2010, some rights reserved
Slide 2: Distimo Report October 2010 | United States NEW AND NOTEWORTHY This report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World (worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile for the period April - October 2010 in the United States. The major findings are: • The number of applications in the Apple App Store has grown from just under 200,000 in April 2010 to over 300,000 in October 2010. • The proportion of iPad only applications outgrew the proportion of universal applications during the second quarter of 2010. This trend reversed in July 2010 with the proportion of iPad and universal applications in November being equal (7%). • The average price for an application in the Apple App Store for iPad increased from $4.34 in April 2010 to $4.97 in October 2010 (+14.5%). During the same period, the average price of an application in the Apple App Store for iPhone increased only slightly from $3.94 to $4.03 (+2.3%). • The average price of the top 100 paid applications in October 2010 is 171% higher in the Apple App Store for iPad than in the Apple App Store for iPhone; $5.80 compared with $2.14, respectively. • The lower average price of applications in the Apple App Store for iPhone is due to the fact that a large portion of paid applications are priced at $0.99 (45%), while only 24% of applications are priced at this price-point on the iPad. • Angry Birds was the top paid application in both the Apple App Store for iPhone and Palm App Catalog in September 2010. Angry Birds HD was the number three paid application in the Apple App Store for iPad. Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 3: Distimo Report October 2010 | United States Application Count - Apple App Store (United States) 400,000 300,000 37,887 30,781 25,174 13,673 200,000 8,099 5,173 17,838 100,000 190,604 203,295 214,427 222,067 236,534 250,330 263,913 0 April ’10 May ’10 June ’10 July ’10 August ’10 September ’10 October ’10 Apple App Store - iPad Apple App Store - iPhone The number of applications in the Apple App Store has grown from just under 200,000 in April 2010 to over 300,000 in October 2010. During this period, the Apple App Store for iPad added 32,714 applications, which is 5,452 applications per month on average. During the same period, the Apple App Store for iPhone added 73,309 applications; 12,218 applications per month on average. Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 4: Distimo Report October 2010 | United States Proportion of iPad, iPhone & Universal Applications Apple App Store (United States) 100% 2% 1% 3% 1% 4% 2% 5% 3% 6% 5% 6% 5% 7% 7% 75% 50% 97% 96% 94% 92% 90% 88% 87% 25% 0% April ’10 May ’10 June ’10 July ’10 August ’10 September ’10 October ’10 Apple App Store - iPad only Apple App Store - Universal Apple App Store - iPhone only There are three types of applications available in the Apple App Store: iPhone applications, iPad-only applications and universal applications. The latter contains two application binaries: one for iPhone and one for iPad. Per the chart above, the proportion of iPhone applications in the Apple App Store has decreased from 97% in April 2010 to 87% in October 2010. Interestingly, the proportion of iPad-only applications outgrew the proportion of universal applications during the period April 2010 - June 2010. This trend reversed in July 2010, with the proportion of iPad and universal applications in November being equal (7%). Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 5: Distimo Report October 2010 | United States Average Application Price - Apple App Store (United States) $7 $6 $5 $4 $3 $2 $1 $0 April ’10 May ’10 June ’10 July ’10 August ’10 September ’10 October ’10 Apple App Store - iPad (All Applications) Apple App Store - iPad (Top 100 Paid Applications) Apple App Store - iPhone (All Applications) Apple App Store - iPhone (Top 100 Paid Applications) The average price for an application in the Apple App Store for iPad increased from $4.34 in April 2010 to $4.97 in October 2010 (+14.5%). During the same period, the average price of an application in the Apple App Store for iPhone increased only slightly from $3.94 to $4.03 (+2.3%). Both stores however, seem to follow a similar trend in terms of the average price of the entire catalogue. The higher average price of the top 100 paid applications in the Apple App Store for iPad in August 2010 was caused by an increased proportion of applications being priced higher than $10. In July, The proportion of applications priced higher than $10 was 10.23% in July, 13.04% in August, and decreased to 8.65% again in September. On average, an application in the Apple App Store for iPad is 23% more expensive than an application in the Apple App Store for iPhone ($4.97 compared with $4.03 in October 2010). The average price of the top 100 paid applications in October 2010 was 171% higher in the Apple App Store for iPad than in the Apple App Store for iPhone; $5.80 compared with $2.14, respectively. This indicates that consumers are willing to pay much more for an iPad application than for an iPhone application. Developers however, are not yet pricing their applications accordingly. Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 6: Distimo Report October 2010 | United States Price Distribution - Apple App Store (United States, November ‘10) 100% 9% 3% 11% 5% 19% 75% 12% 14% 19% 16% 50% 45% 22% 25% 24% 0% Apple App Store - iPhone $0 - $1 $3 - $5 $1 - $2 $5 - $7 $2 - $3 $7+ Apple App Store - iPad The lower average price of applications in the Apple App Store for iPhone is due to the fact that a large portion of paid applications are priced at $0.99 (45%), while only 24% of applications are priced at this price-point on the iPad. The portion of applications priced higher than $3.00 is only 24% in the Apple App Store for iPhone, compared with 38% in the Apple App Store for iPad. Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 7: Distimo Report October 2010 | United States iPad Highest ranked free applications Apple App Store for iPad (US, September 2010) Application NASA App HD Mac|Life Tablet Edition iBooks Geared for iPad VLC Media Player Pocket Frogs The Weather Channel Max for iPad AppShopper NinJump - HD ABC Player Publisher NASA Future US, Inc. Apple Inc. Bryan Mitchell Applidium NimbleBit The Weather Channel Interactive AppShopper.com, LLC Backflip Studios ABC Digital Category Education News Books Games Entertainment Games Weather Utilities Games Entertainment Rank 1 2 3 4 5 6 7 8 9 10 iPad Highest ranked paid applications Apple App Store for iPad (US, September 2010) Application Friendly for Facebook Pages Angry Birds HD Star Walk for iPad - interactive astronomy guide GoodReader for iPad Keynote Numbers Medieval HD Penultimate Pinball HD Publisher Oecoway Inc. Apple Inc. Chillingo Ltd Vito Technology Inc. Good.iWare Ltd. Apple Inc. Apple Inc. Brisk Mobile Inc Cocoa Box Design LLC OOO Gameprom Category Social Networking Productivity Games Education Productivity Productivity Productivity Games Productivity Games Price $4,99 $9,99 $4,99 $4,99 $0,99 $9,99 $9,99 $2,99 $2,99 $0,99 Rank 1 2 3 4 5 6 7 8 9 10 Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 8: Distimo Report October 2010 | United States iPhone Highest ranked free applications Apple App Store for iPhone (US, September 2010) Application Pimple Popper Lite Netflix Mr.Runner Hoggy Stair Dismount Universal Galaxy On Fire™ 3D Sky Burger Stick Stunt Biker Lite Tap Zoo Facebook Publisher Room Candy Games Netflix, Inc. GameVision Raptisoft Secret Exit Ltd. FISHLABS NimbleBit Robert Szeleney Streetview Labs Facebook Category Games Entertainment Games Games Games Games Games Games Games Social Networking Rank 1 2 3 4 5 6 7 8 9 10 iPhone Highest ranked paid applications Apple App Store for iPhone (US, September 2010) Application Angry Birds Ringtone Designer Pro Fruit Ninja ESPN Fantasy Football 2010 Doodle Jump - BE WARNED: Insanely Addictive! Stick Stunt Biker TETRIS® Slice It! The Oregon Trail Nike+ GPS Publisher Clickgamer.com BLACKOUT LABS Halfbrick Studios ESPN Lima Sky Robert Szeleney Electronic Arts Com2uS Inc. Gameloft Nike, Inc. Category Games Music Games Sports Games Games Games Games Games Healthcare & Fitness Price $0,99 $1,99 $0,99 $4,99 $0,99 $0,99 $2,99 $0,99 $0,99 $1,99 Rank 1 2 3 4 5 6 7 8 9 10 Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 9: Distimo Report October 2010 | United States Highest ranked free applications (excluding games) Google Android Market (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application Pandora Radio Google Maps Advanced Task Killer Facebook for Android T-Mobile My Account The Weather Channel Google Sky Map Barcode Scanner US Yellow Pages Search MySpace Mobile Publisher Pandora Google Inc. ReChild Facebook T-Mobile USA The Weather Channel Google Inc. ZXing Team Yellowbook MySpace Mobile Category Multimedia Travel Productivity Social Tools News & Weather Reference Shopping Shopping Social Highest ranked paid applications (excluding games) Google Android Market (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application Beautiful Widgets WeatherBug Elite DocumentsToGo Full Version Key ESPN Fantasy Football 2010 Weather & Toggle Widget PicSay Pro - Photo Editor MyBackup Pro SetCPU for Root Users SwiftKey Keyboard Advanced Task Manager Publisher LevelUp Studio WeatherBug Mobile DataViz, Inc. ESPN Inc. Android Apps Shinycore Rerware, LLC MichaelHuang TouchType Ltd. US Arron La Category News & Weather News & Weather Productivity Sports News & Weather Multimedia Tools Tools Productivity Tools Price $1,94 $1,99 $14,99 $4,99 $1,99 $3,90 $4,99 $1,99 $0,99 $0.99 Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 10: Distimo Report October 2010 | United States Highest ranked free games (excluding applications) Google Android Market (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application Solitaire Jewels Paper Toss Live Hold'em Sudoku Free Labyrinth Lite Connect 4 Toss It Robo Defense FREE Chess for Android Publisher Ken Magic MHGames Backflip Studios Inc. DragonPlay genina.com Illusion Labs Bluesky Studio Boolba Labs LLC Lupis Labs Software Aart Bik Category Cards & Casino Casual Casual Cards & Casino Brain & Puzzle Arcade & Action Brain & Puzzle Casual Arcade & Action Brain & Puzzle Highest ranked paid games (excluding applications) Google Android Market (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application Robo Defense Jewellust Armored Strike Online HOMERUN BATTLE 3D Abduction! World Attack Fruit Ninja GameBoid (GBA Emulator) Fishin' 2 Go (FULL) SNesoid (SNES Emulator) The Moron Test Publisher Lupis Labs Software Smartpix Games Requiem Software Labs, Inc Com2uS Psym Mobile Halfbrick yongzh CyxB yongzh DistinctDev, Inc. Category Arcade & Action Brain & Puzzle Arcade & Action Arcade & Action Casual Arcade & Action Arcade & Action Arcade & Action Arcade & Action Brain & Puzzle Price $2.99 $2.95 $3.99 $4.99 $2.10 $0.99 $3.99 $2.25 $3.99 $0.99 Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 11: Distimo Report October 2010 | United States Highest ranked free applications BlackBerry App World (Worldwide, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application BlackBerry App World BlackBerry Messenger Pandora Poynt Facebook crunchSMS Twitter FREE Sea Storm Animated Theme Windows Live Messenger ScoreMobile for BlackBerry Publisher Research In Motion Limited Research In Motion Limited Pandora Media, Inc. Poynt Corporation Research In Motion Limited crunchSMS Research In Motion Limited Mobstar Media Ltd Research In Motion Limited Score Media Ventures Category Shopping IM & Social Networking Music & Audio Maps & Navigation IM & Social Networking IM & Social Networking IM & Social Networking Themes IM & Social Networking Sports & Recreation Highest ranked paid applications BlackBerry App World (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application One Touch Flashlight (Uses Camera Light) PhotoClub - Funny Make Machine With Photos Crash Bandicoot Mutant Island Hotel Tycoon Resort Doodle Jump BeBuzz - LED Colors and Audible Reminders Bubble Breaker Color ID - LED Color Customizer for Contacts MemoryBooster - RAM Optimizer Azure - MMMOOO Masterpiece Publisher The Jared Company MMMOOO Glu Games Inc. Michael Flad Gamehouse Bellshare GmbH Nice Games Motek Americas Inc. S4BB Limited MMMOOO Category Utilities Photo & Video Games-Arcade Games-Strategy Games-Arcade Entertainment Games-Arcade Utilities Utilities Themes Price $1,99 $6,99 $6,99 $0,99 $6,99 $5,99 $1,99 $4,99 $4,99 $0,99 Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 12: Distimo Report October 2010 | United States Highest ranked free applications Windows Marketplace for Mobile (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application Microsoft My Phone AP Mobile Meon Lite Mobile Manager for Netflix WeatherBug Facebook for Windows Mobile Skyfire Mobile Browser Vegas Pool Sharks Lite Wallpapers Glympse Publisher Microsoft Corporation The Associated Press Manbolo Microsoft Corporation WeatherBug Microsoft Corporation SKYFIRE LABS, INC. RESETgame Stylem Media Glympse Category Tools News & Weather Games Entertainment News & Weather Social Networks Tools Games Entertainment Social Networks Highest ranked paid applications Windows Marketplace for Mobile (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application Meon SPB Mobile Shell No Calls Reboot TouchTwit TreeSize Mobile Shazam Encore WeatherBug Elite moTweets - Premiere Twitter App Scrub Publisher Manbolo SPB Software Inc. Trinket Software Quantum Concepts Philipp Zschoche JAM Software GmbH Shazam Entertainment Ltd WeatherBug Panoramic Software Inc. Trinket Software Category Games Tools Communication Tools Social Networks Tools Music & Video News & Weather Social Networks Communication Price $2,99 $29,99 $0,99 $0,99 $2,99 $0,99 $4,99 $1,99 $3,99 $0,99 Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 13: Distimo Report October 2010 | United States Highest ranked free applications Nokia Ovi Store (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application ZumZum TuneWiki - Lyrics with Music The Flashlight + SOS Netflix Queue Manager Dictionary & Translation Pro High Speed 3D Free FindMe Solitaire Touch YouTube Earth by Pizero Publisher innerActive TuneWiki picoBrothers Netflix Lunagames HeroCraft FindMe Offscreen YouTube PiZero Design Category Games Music Utilities Entertainment Reference Games Utilities Games Entertainment Themes Highest ranked paid applications Nokia Ovi Store (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application ToonWarz Animated Theme, Street Fever Armageddon Squadron ShoppingList 2.1 FunSMS Hip Hop All Star UNO™ Earth by Pizero Dream Day Wedding Qik Video Camera Pro Publisher Polarbit MMMOOO Polarbit Kilut Oy Edumid Software I-play Gameloft SA PiZero Design I-play Qik Inc Category Games Themes Games Utilities Utilities Games Games Themes Games Photo & Video Price $0,99 $2,99 $2,99 $0,99 $1,99 $0,99 $2,99 $0,99 $0,99 $0,99 Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 14: Distimo Report October 2010 | United States Highest ranked free applications Palm App Catalog (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application Facebook pRingtones Pandora Radio Glow Hockey FREE Bubbles! free Saber Ultimate Mech Invasion Raging Thunder TuneIn by RadioTime The Weather Channel Publisher Palm, Inc. Crystal Development Pandora Natenai Ariyatrakool bytesequencing.com Draeger IT Java Sanity Polarbit RadioTime Inc The Weather Channel Category Social Networking Music Music Games Games Entertainment Games Games Music Weather Highest ranked paid applications Palm App Catalog (US, September 2010) Rank 1 2 3 4 5 6 7 8 9 10 Application Angry Birds Tweed drPodder Cloud Hopper! MyQ For Netflix YouView Visual Voicemail Client mCraig - Mobile Craigslist Browser Twee Notes Sports Calendar Publisher Rovio Pivotal Labs Jamie Hatfield Killin' It LLC nexapps.net Syntactix LLC SplashData Inc Delicious Morsel LLC Inglorious Apps Unnamed Applications, Inc Category Games Social Networking Entertainment Games Entertainment Productivity & Utilities Lifestyle Social Networking Productivity & Utilities Sports Price $1,99 $2,99 $0,99 $0,99 $3,00 $3,99 $1,99 $2,99 $4,99 $2,49 Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.
Slide 15: Distimo Report October 2010 | United States DISTIMO CUSTOM REPORTS Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any country worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional application stores will be available in the coming months. To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report. CONTACT US For sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA). ABOUT DISTIMO Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustment needed to their application’s code. Disclaimer This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms. Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.