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Slide 1: Internet Business Models In cooperation with: 13 annual event: th Tel Aviv University The MIT Enterprise The Leon Recanati Faculty of Management –Forum of Israel 1 Graduate School of Business Administration
Slide 2: Internet Business Models Entrepreneurs     Yaron Galai, Quigo Inon Axel, Kasamba Benny Arbel, MyThings Yael Elish, eSnips Professionals   Zeev Fisher, AZF Law Firm Rina Shainski, Carmel Ventures The MIT Enterprise Forum of Israel 2
Slide 3: Internet Business Models  Advertising eSnips; answers.COM, yad2, yahoo...  Commission Kasamba, Paypal...  Subscription / Sales Amazon, dating sites, wall street journal online, domain register..  Internet Biz Sales Quigo, Commtouch... The MIT Enterprise Forum of Israel 3
Slide 4: Timeline: Client to WEB  Stage I - Client companies (SW) freeware, shareware, bundling, license Incredimail, iMesh, ICQ, HotBar, Contact.com  Stage 2 – WEB companies Shopping.com, R U Sure B2B (Quigo, Commtouch) B2C (Kasamba, MyThings, eSnips) services, social networks, market place… The MIT Enterprise Forum of Israel 4
Slide 5: Challenges    Design, messages, first visits, repeat visits, stickiness, sales, billing. launch Stay above the noise Traffic The MIT Enterprise Forum of Israel 5
Slide 6: Product Position Statement We asked the four entrepreneurs to describe their companies to us… in a nutshell Geoffrey Moore’s Elevator Pitch For [target end user] Who wants/needs [compelling reason to buy] The [product name] is a [product category] That provides [key benefit]. Unlike [main competitor], The [product name] [key differentiation] The MIT Enterprise Forum of Israel 6
Slide 7: Quigo in a nutshell ...for premium online publishers ...who want to sell text ads on a cost-perclick bidding basis ... Quigo's AdSonar is a private-label auction-based, ad marketplace ...that allows publishers to sell directly to advertisers in a transparent way ...unlike Google's AdSense which operates as a black box and takes advertiser ownership away from publishers The MIT Enterprise Forum of Israel 7
Slide 8: Kasamba in a nutshell Kasamba develops and operates a platform (marketplace) for expert advice, in an easy, communicative and authentic feedback environment.. More than 30,000 experts are available for advice, live, over the web, in more than 600 categories. The MIT Enterprise Forum of Israel 8
Slide 9: MyThings in a nutshell MyThings is a web based application in the infomediary space. That provides one simple place online … For consumers, to catalogue, organize and track and make and manage most of their personal belongings, and … For  Retailers & OEMs, who gain a vehicle to engage customers post-sale, cross-sell related products & services, communicate, and protect. MyThings key differentiation: 1. Only owner of full consumer ownership data (multi-items & multi-sources) 2. No-one else connects (a) deep consumer ownership data with (b) comprehensive product DB and (c) in-depth, value added aggregates services /content /community tools  3. No-one has a Web 2.0 independent platform… non retailer, OEM or brand specific like MyThings The MIT Enterprise Forum of Israel 9
Slide 10: eSnips in a nutshell For [mainstream consumers (as opposed to younger audiences/techies)] Who want / need [One place to manage everything around content - store share publish, recreate, distribute - any type of file ] eSnips is a [ Social Content Sharing Site ] That provides [ CONVENIENCE around managing and sharing content online and SOCIAL INTERACTION ]. Unlike [managing your content in several different sites], eSnips [Lets you do everything around your content in one place, and within a social framework] The MIT Enterprise Forum of Israel 10
Slide 11: The MIT Enterprise Forum For [Entrepreneurs and Entrepreneurs to be] Who need [advice or mentorship regarding their business strategy] The [MIT Forum Tailored Brainstorming Session] is a [service] That provides [a faster learning curve for you]. Unlike [making your own mistakes], [you can learn from other people’s experience and enjoy their know-how and network] The MIT Enterprise Forum of Israel 11
Slide 12: Internet Business Models: from Clicks to $ Rina Shainski, Carmel Ventures Yaron Galai, Quigo Inon Axel, Kasamba Benny Arbel, MyThings Yael Elish, eSnips Zeev Fisher, Appelfeld Zer Fisher MIT Enterprise Forum 13th Annual Event December 25th The MIT Enterprise Forum of Israel 12