Slide 1: User-Driven?
a contribution to Next09 and its discussion of ‘sharing’, May 2009 www.headshift.com
Lee Bryant, May 2009
Slide 2: ( if this talk was user-driven, I would be asking questions, not standing here showing off, pretending I know something )
Slide 3: what do we mean by user-driven?
Slide 4: User-centred product design
Slide 5: User-driven innovation
Slide 6: the open source movement as a model
Slide 7: can we think beyond user “involvement” and ‘bake in’ a more participative approach to business?
Slide 8: Is user-driven innovation meaningful or just a surface activity?
Slide 9: Digg, Dell and Potato Crisps? Any more?
Slide 10: Digg, Dell and Potato Crisps? Any more?
Slide 11: Digg, Dell and Potato Crisps? Any more?
Slide 12: is this enough?
Slide 13: how do companies talk to customers?
Slide 14: mass production, marketing, segmentation
Slide 15: CRM: we do not value you or your call
Slide 16: VRM: a user-driven alternative?
Slide 17: but the times they are a’changin’
Slide 18: Downturn exposes costly models
Slide 19: Flat, responsive structures will win
Slide 20: Shared business models look good
Slide 21: what is the goal of a company?
Slide 22: Sustainable income, status or plunder?
Slide 23: taking the long view: pillage != social status
Slide 24: Older models of trading networks
Slide 25: (Hamburg and the Hanseatic League)
Slide 26: Corporates with a social mission?
Slide 27: Even banking used to be a profession
Slide 28: ...before it descended into plunder
Slide 29: To be user-driven, you must be people driven
Slide 30: No point being open at the edges...
Slide 31: ... if you treat your staff like machines
Slide 32: user-driven starts with your own people - they must be ‘drivers’ too
Slide 33: Harnessing people power inside and outside
Slide 34: Allow your staff to be human too
Slide 35: Let them engage with customers
Slide 36: We need consistent people values throughout the business
Slide 37: what will successful companies of the future look like?
Slide 38: (cc) http://www.flickr.com/photos/yuan2003/403643949/
The ecosystem is everything...
Slide 39: Create shared meaning & purpose
Slide 40: Trust your network to support you
Slide 41: lee@headshift.com http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers:
http://www.flickr.com/photos/jadezz/100313191/ http://www.flickr.com/photos/notsogoodphotography/503637906/ http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/ http://www.flickr.com/photos/erix/2657100921 http://www.strategylab.dk/news/danish-programme-for-user-driveninnovation/ http://en.wikipedia.org/wiki/File:Extent_of_the_Hansa.jpg http://www.flickr.com/photos/49024304@N00/298075222/ http://www.flickr.com/photos/gentiane/2752064974/sizes/o/ http://lh5.ggpht.com/_T2nVQ-Ml0xY/SNOxKSzQhgI/AAAAAAAAEuw/ XQeFy-mPsvk/image-5.jpg http://www.enabledbydesign.org http://www.carbodydesign.com/archive/2008/05/15-virtual-paintingat-ford/1914-Ford-Model-T-Painting-lg.jpg http://www.flickr.com/photos/jurvetson/52581560 http://www.usdesignstudio.co.uk/freerange.html http://www.flickr.com/photos/schoschie/8821223/ (cc) http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/aturkus/139818702/sizes/l/ http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/cheesepicklescheese/419050330/ http://www.flickr.com/photos/dplanet/94442623/
