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Slide 1: If you are interested in starting your own on-line business, then hosting is definitely a critical piece of the foundation. You should be aware that not all hosting providers cater to Internet Marketers. In fact, some hosting companies do not care for Internet Marketers that much. If you just want to have a web presence for your brick and motor company, then any one of the top five web hosting companies will be more than sufficient for your needs. For Example, 1. 2. 3. 4. 5. HostGator BlueHost HostMonster GoDaddy JustHost However, if you want to dive into the world of Internet Marketing or your business involves some form of on-line training, then I strongly recommend you look for a hosting provider that caters to the Internet Marketer. There are four things to consider when shopping for a hosting provider that will support your on line marketing type of business. First, look at the emailing services provided by the host. Internet marketers require an email autoresponder. As you will find out, a significant percentage of income will come from bulk email marketing. So, be sure to select a host with an auto-responder service and note how much each level costs. For example, level one may be $19.95 per month for a list of 500 people. The host should have an auto-responder that can meet your needs as your business grows. As your business grows and your list of customers grows you will need an auto-responder that can handle large bulk emailing. With respect to email marketing, the problem with some web hosts is that they do not care about your marketing needs. They care more about following the rule of law. I can hardly blame them, but internet marketing is much more main stream today. Many Internet Marketers are honest business men and women trying to make a living selling legitimate, useful on-line products. If you try to host your own auto-responder, you could be in for a more work that you bargained for. For example, let’s say you bought yourself the best self-hosted auto-responder software out there, and that you are a very responsible marketer who has built your list using double opt-in only. Regardless of your integrity and efforts, sometimes a subscriber may have forgotten that they signed up for your newsletter or email list. When this happens, sometimes the disgruntled subscriber gets a hold of your web hosting provider, and reports your domain. If you are with a hosting company that does not have an auto-responder service, then you are vulnerable to these type of complaints. If the host receives a few complaints, they may shut you down. On rare occasion, your web host can shut your site down without any warning. Imagine, you have worked on your business for over two years, and all of a sudden your account is shutdown without notice. You may have to spend countless hours trying to get your site back on line. 1 Copyright www.MaricopaMinutes.com – Copyright © All rights reserved
Slide 2: With respect to professional auto-responder services (eg AWEBER), being compliant with SPAM laws is extremely important. Auto-responder services are tuned into the SPAM laws and are well equipped to handle issues like this. They understand that people sometimes forget and are not so trigger happy with the on/off switch. They only allow double opt-in validation and can validate and defend your position. So, when it comes to finding a web hosting provider that will be suitable to your business needs, be sure to select a host that provides a professional auto-responder service. Second, look for a video hosting service. Internet marketing has moved heavily into video. If you are not creating video content or sharing videos then you are competing at a disadvantage. Many web hosts do not provide a video hosting service. Or, if they do, they will charge a hefty premium for the service. Of course, you can use YouTube to host your video's which is free, but being able to host your own video's without all the YouTube noise is priceless. Third, look for a host that provides Conferencing Software. On line webinars are on the rise and critical to communicating with your list of customers. Remember, you are offering your products to an on line community that you have created in the form of a list. The list is your bread and butter. If you have a customer on your list that has double opted-in then you have a potential loyal customer. Being able to communicate with that customer is critical. Conferencing software is personal touch approach to offering your products and ideas to those customers. Fourth, look for what I call the basic features. Make sure your hosting account (aka package) includes the following: 1. 2. 3. 4. 5. 6. 7. UNLIMITED Hosted domain names UNLIMITED MySQL databases UNLIMITED Sub-domains UNLIMITED Email accounts UNLIMITED Bandwidth UNLIMITED Storage or at a minimum 70GB 24x7 Phone and On-line Chat support Again, in closing, when you are considering a web hosting provider make absolutely sure that they are marketer friendly, and that they understand your on-line business needs. Internet marketing businesses need so much more than web-hosting and a presence. A new business needs the proper marketing tools that generate leads, traffic and ultimately sales. Amazingly, there is a company that has it all and is designed specifically for the Internet Marketer. GVO gives you ALL those tools absolutely FREE with your paid Titanium hosting account: Professional Auto-responder Service Professional Video Hosting Service Professional Conferencing Software Service Check Out GVO http://scotte68.gogvo.com 2 Copyright www.MaricopaMinutes.com – Copyright © All rights reserved
Slide 3: Bio: Scott Hammontree is the owner operator of MaricopaMinutes.com. Scott is a master troubleshooter, problem solver and part-time writer. For the past 2 years he has been building his Internet Marketing business. For over 10 years Scott has been researching data integrity issues and mapping data in a variety of systems. In addition, he has built and or maintained applications for almost every aspect of business from Accounts Receivable, Purchasing, Electronic Data Interchange, Decision Support Systems, Inventory Control, and more. Scott is well versed in the System Development Life Cycle and Requirements Management process. Most of all, he combines his wide range of knowledge and technical skills with strong relationship building and customer service experience. Scott has been recognized numerous times by his previous and current employers for his outstanding technical expertise, work ethic, and excellent customer service. (www.maricopaminutes.com) 3 Copyright www.MaricopaMinutes.com – Copyright © All rights reserved