anon-206507's picture
From anon-206507 rss RSS 

Wipro Infotech 

Wipro Infotech

 

 
 
Tags:  market  research  software 
Views:  687
Downloads:  4
Published:  September 05, 2010
 
0
download

Share plick with friends Share
save to favorite
Report Abuse Report Abuse
 
Related Plicks
Fire dept research e instruction

Fire dept research e instruction

From: anon-583111
Views: 172 Comments: 0
Fire dept research e instruction
 
Monthly Market Commentary   December 2009

Monthly Market Commentary December 2009

From: bpeckic
Views: 744 Comments: 0
Monthly Market Commentary December 2009
 
HP’s Business Technology Optimization Software for Operations ...

HP’s Business Technology Optimization Software for Operations ...

From: anon-584837
Views: 124 Comments: 0

 
2010 deep research report on china software industry

2010 deep research report on china software industry

From: cshuteic
Views: 354 Comments: 0
2010 deep research report on china software industry
 
See all 
 
More from this user
No more plicks from this user
 
 
 URL:          AddThis Social Bookmark Button
Embed Thin Player: (fits in most blogs)
Embed Full Player :
 
 

Name

Email (will NOT be shown to other users)

 

 
 
Comments: (watch)
 
 
Notes:
 
Slide 1: GLOBAL MARKETING IN WIPRO INFOTECH: A STRATEGIC PERSPECTIVE Submitted by: Aastha Chawla Deepti Mishra Lallan Babu Vishal Warialani
Slide 2: Case Introduction • Wipro is amongst the major players in Indian IT industry • Booming IT industry in India; India being recognized as the global centre for research and development • Emergence of New Economic Policy (NEP) triggered liberalization and provided major impetus to international business • lot of growth opportunity in IT sector in India leading to intensive competition in the domestic market • Companies forced to the export route to survive in the market
Slide 3: Issues • • • • Lack of a planned strategy for going global Not a proactive player Increased competition by the new entrants Collaborations of other domestic companies with MNCs Key Issue • To formulate a strategy for international markets to cope with intense competition
Slide 4: SWOT Analysis Strengths •Skilled manpower •Multi domestic market philosophy •Research and Development •Low cost advantage Weaknesses •Not a proactive company •Small player in global market •Limited domain •Clients not trusting the capabilities of Indian Software Cos. Threats •Competition by Indian companies in domestic market •Presence of big companies in global market •Exchange rate Opportunities •Huge global market •Huge potential in domestic market •Y2K Crisis
Slide 5: Strengths • Skilled manpower Diversified skill base across service lines delivery capabilities & client satisfaction • Multi domestic market philosophy Commitment to go the extra mile • Research and Development Technological partnership with other software companies • Low cost advantage Ability to continually reduce the cost of services
Slide 6: Weakness • Not a proactive company Domestic market was huge but was underdeveloped • Small player in global market No exposure to standard work • Limited domain Wipro provided very limited number of services. Also Standard international quality practices like Six Sigma and CMMI are not in place • Clients not trusting the capabilities of Indian Software Cos.
Slide 7: Opportunities • Huge global market The Company has entered into the global market so now it’s the biggest opportunity available to the company. • Huge Potential in Domestic Market • Y2K Crisis
Slide 8: Threats • Competition by Indian companies in domestic market • Presence of big companies in global market • Exchange rate This can be a threat to the company as the company is making profits due to the high exchange rate and if this rate comes down in future it can lead to a major problem for the company.
Slide 9: PEST Analysis Political Factors • Liberalization • Support of Government policies towards free trade Economic Factors • Increased foreign investment • Change in policies • Exchange rate Social Factors • Immense intellectual Capital Technological Factors • Easy access to various business clients • Comfort to global customers and suppliers
Slide 10: Political Factors • Liberalization New Economic Policy (NEP) introduced in the country helped the company to excel in the global market, providing variety of benefits. • Support of Government policies towards free trade Export incentives and duty concessions, which showed the company a new opportunity abroad.
Slide 11: Economic Factors • Increased foreign investment The increased foreign investments in software technology parks ensured growth in further coming years. • Change in policies Many economic policies changes in the country helped Wipro in their growth. At that time the new policies were going in favour of the whole software industry. • Exchange rate High exchange rate helped the Company to take an advantage over other global players which actually allowed it provide products and services at lower costs.
Slide 12: Social Factors • Immense intellectual Capital
Slide 13: Technological Factors • Easy access to various business clients • Comfort to global customers and suppliers Due to improvement in the technology access to the business became easy to other business partners including various suppliers and customers
Slide 14: Other Advantages • Investment in Research and development Wipro invested in research and development very early, this early investment helped it to grow faster and thus it took an advantage over other domestic competitors.
Slide 15: Competitor Analysis
Slide 16: Consumer Analysis Three services provided by Wipro: – IT Services System Integration, Manage IT- Data Centre – Product Design – Solutions Business Applications, Maintenance, Banking, Telecom, Manufacturing and Govt Domain Solutions
Slide 17: Across Domains • • • • • • • Banking and diversified financial services Securities and Capital markets Insurance Healthcare Telecommunication Government organizations Other software companies
Slide 18: Clients Enterprise Finance IT & ITES Telecom Government
Slide 19: Consumer Behaviour
Slide 20: Alternatives Do Nothing: Product development according to market demands
Slide 21: Alternatives (Contd..) Gather volumes of business
Slide 22: Alternatives (Contd..) Offer IT consulting to its clients along with the present products
Slide 23: Alternatives (Contd..) Concentrate on R&D & Innovation: Use as the competitive advantage
Slide 24: Recommendations Adopt the Dynamic High Technology Strategy • Increase Global Presence • More collaborations with other players; reduce dependence on only few players • Leveraging the huge investments in R&D to gain competitive advantage with respect to other players • Diversify into various Sectors • Go for quality certification
Slide 25: Recommendations (Contd..)
Slide 26: Conclusions • Till today Wipro has been known for being very process oriented with a focus on quality and cost savings. • Wipro long term strategy should be to create a brand image and be known for innovation. • Wipro should invest in R&D and Market research, so that It is able to innovate new solutions for clients to cut costs or reduce time to market or improve reliability.
Slide 27: Conclusions (Contd..) • Wipro should now compete not only on how well they do something, but how innovative they are and how well they can quantify those benefits for customers.
Slide 28: Thank You!!!

   
Time on Slide Time on Plick
Slides per Visit Slide Views Views by Location