Hide Notes 

Slide 1: Search Engine Optimization (SEO) Dr.Anuj Gupta (CEO) www.nexpider.com ‘Spread the word’
Slide 2: What is a Search Engine??? www.nexpider.com ‘Spread the word’
Slide 3: What is Search Engine Optimization??? SEO Cont…4 www.nexpider.com ‘Spread the word’
Slide 4: SEO 3 Cont… SEO is the process of improving the volume or quality of traffic on web sites from search engines via search results. SEO aims to improve rankings for relevant keyword in search results. Why Search engines are so important? • Search engines are the biggest resources of your websites traffic. • Higher traffic means more visitors. More visitors means more customers and higher profit. www.nexpider.com ‘Spread the word’
Slide 5: Why Search Engine optimization??? • 85% of all traffic on the internet is referred from a search engine • 90% of all users don’t look past the first 30 results (most only view top 10) Why SEO Cont…6 www.nexpider.com ‘Spread the word’
Slide 6: Why SEO 5 cont… • Cost-effective advertising. • Many websites aren’t even indexed, most are poorly optimized and get very little traffic from the search engines. • Clear and measurable ROI. • Operates under this assumption: More (relevant) traffic + Good Conversion Rate=More Sales/Leads www.nexpider.com ‘Spread the word’
Slide 7: Anatomy of a Search Engine www.nexpider.com ‘Spread the word’
Slide 8: What WE Do? • Research desirable keywords and search phrases • Identify search phrases to target • “Cleans” and optimizes a website’s HTML code for appropriate keyword density • Helps in writing copy to appeal search engines and website visitors • Studies competitors www.nexpider.com ‘Spread the word’
Slide 9: SEO Process www.nexpider.com ‘Spread the word’
Slide 10: On Page optimization • On Page SEO is done on pages of the website to maximize its performance in search engines • On Page optimization stands for methods and techniques used to host a server. • On Page SEO effects websitelisting in natural results. • On page factors are controlled by coding on website pages. On page cont…12 www.nexpider.com ‘Spread the word’
Slide 11: On page 11 cont… On Page cont…13 www.nexpider.com ‘Spread the word’
Slide 12: On Page 12 cont… www.nexpider.com ‘Spread the word’
Slide 13: Off Page Optimization • Off Page Optimization is be done off the pages of website to maximize its performance in search engines • Off page optimization gives back links to your site and it requires a lot of work to be done on daily basis. • It helps maximize website performance in search engine for target keywords. Off Page cont…15 www.nexpider.com ‘Spread the word’
Slide 14: Off Page 14 cont… www.nexpider.com ‘Spread the word’
Slide 15: What SEO is NOT • Search Engine Submission only. • “Submit your website to 5,000 search engines.” • An overnight process • A one-time process. www.nexpider.com ‘Spread the word’ ‘
Slide 16: Basic Tips & Optimization Techniques • Research keywords related to your business. • Identify competitors, utilize benchmarking techniques and identify level of competition. • Utilize descriptive title tags for each page • Ensure that your text is HTML text and not image text • Use text links when possible • Use appropriate keywords in your content and internal hyperlinks Basic Tips Cont…18 www.nexpider.com ‘Spread the word’
Slide 17: Basic Tips 17 cont… • Use appropriate keywords in your content and internal hyperlinks • Obtain inbound links from related websites. • Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads Produced. • Educate yourself about search engine marketing or consult a search engine optimization firm or SEO expert www.nexpider.com ‘Spread the word’
Slide 18: Questions And Answer Question Answer www.nexpider.com ‘Spread the word’
Slide 19: www.nexpider.com ‘Spread the word’