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Slide 1: Twitter for Marketing and PR www.HubSpot.com With Mike Volpe, Ellie Mirman and Rick Burnes
Slide 2: Welcome! VP I b Inbound M k ti d Marketing LinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe Mike Volpe Ellie Mirman Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/elliemirman Twitter: @ellieeille Rick Burnes Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/rickburnes Twitter: @rickburnes
Slide 3: How to Participate on Twitter Step One 1. Login to your Twitter  account 2. Comment and ask  questions including the  characters “@hubspot”
Slide 4: How to Participate on Twitter Step Two 1. Go to search.twitter.com 2. Search for “@hubspot”
Slide 5: Agenda • • • • • • Inbound Marketing & the New Rules Twitter T itter 101 Build Your Network Engage Your Community Track & Analyze Tools & Resources
Slide 6: Outbound Marketing 800-555-1234 Annoying Salesperson
Slide 7: Inbound Marketing Blog g SEO Social Media
Slide 8: Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts • Print ads • TV/radio ads Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations Interruption Permission
Slide 9: HubSpot Inbound Marketing System SEO Content Management Landing Pages Blog • Software • Support + Expertise • $250 or $500 / month CRM Social Media Lead Intelligence • No IT Required (Salesforce.com  or other)
Slide 10: Foundations of Inbound Marketing Blogging Social Networks SEO
Slide 11: Agenda • • • • • • Inbound Marketing & the New Rules Twitter T itter 101 Build Your Network Engage Your Community Track & Analyze Tools & Resources
Slide 12: What IS Twitter? Like … Lik … Except E t Only 140 characters It’s viewable in lots of places A giant chatroom Instant M I Messaging i You choose the people you  follow It’s public and archived on the  I’ bli d hi d h web
Slide 13: Twitter? No Time for That Nonsense!
Slide 14: Why Do I Need to Know This?
Slide 15: Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes 50 Minutes
Slide 16: How to Succeed With Twitter Track &  Analyze y Build Your  Network Engage  Engage With Your  Community
Slide 17: Agenda • • • • • • Inbound Marketing & the New Rules Twitter T itter 101 Build Your Network Engage Your Community Track & Analyze Tools & Resources
Slide 18: Dive In
Slide 19: Company Brand? Or Personal Brand?
Slide 20: Please, Personalize Your Profile
Slide 21: Let Your Brand Shine
Slide 22: Follow People
Slide 23: Follow Top Twitter Users twitter.grader.com/topusers
Slide 24: See Who Thought-Leaders Follow twitter.com/dmscott
Slide 25: Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
Slide 26: Engage With People 2,700 followers 1,200 followers ,
Slide 27: Create a Company Page twitter.zappos.com/employees
Slide 28: Follow People Who Follow You
Slide 29: Agenda • • • • • • Inbound Marketing & the New Rules Twitter T itter 101 Build Your Network Engage Your Community Track & Analyze Tools & Resources
Slide 30: It’s a Discussion, Not a Broadcast
Slide 31: Follow Your Brand in Conversations
Slide 32: Communicate With Customers
Slide 33: Use Favorites to Save Highlights twitter.com/HubSpot/favourites
Slide 34: Save Testimonials http://twitter.com/Scobleizer/statuses/774666561
Slide 35: Publish Helpful Content
Slide 36: Using Twitter for Events
Slide 37: Meet People - “Tweetup”
Slide 38: What Not to Do: TMI
Slide 39: Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot
Slide 40: Agenda • • • • • • Inbound Marketing & the New Rules Twitter T itter 101 Build Your Network Engage Your Community Track & Analyze Tools & Resources
Slide 41: Follower Count • A measure of your raw distribution power
Slide 42: Twitter Grader • Inputs include followers AND follower influence
Slide 43: @replies • • A measure of community engagement & branding On your profile or via search.twitter.com
Slide 44: Impact on Our Sales Funnel 600 500 400 Visitor rs 300 15 200 100 0 10 5 0 35 30 25 Leads s 20 HubSpot.com  Referrals From  Twitter Leads From Twitter Leads From Twitter New source of visitors & leads
Slide 45: Agenda • • • • • • Inbound Marketing & the New Rules Twitter T itter 101 Build Your Network Engage Your Community Track & Analyze Tools & Resources
Slide 46: HubSpot Tracks Relevant Tweets • HubSpot Owner & Marketer tracks industry and company keywords for you.
Slide 47: Tiny URL • • Make long URLs fit Twitter’s 140 characters Other options: bit.ly, poprl.com, etc
Slide 48: Lots of Twitter Clients • Many ways to connect to Twitter via third-party applications Lots of mobile options • Flickr: Jeffery Simpson
Slide 49: Twitter Feed Your Blog, Flickr or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere
Slide 50: Hashtags.org • Follow topics and events (#IMS08) • • • • Inbound Marketing Summit IMS 2008 IMS08 IMS2008 • Find people talking about similar topics
Slide 51: HubSpotters to Follow HubSpotters •hb hubspot t • Grader • Onstartups • Bhalligan • PC4media • Prashantkaw • Adbinoor • dunster And more … www.hubspot.com/twitter/ www hubspot com/twitter/
Slide 52: Some of Our Favorite Tweeple • Dmscott • Guykawasaki • TheOnion • Tdefren • ChrisBrogan g • Scobleizer • Xenijardin • WholeFoods
Slide 53: Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/ Mike Volpe Ellie Mirman VP Inbound Marketing Twitter: @ T itt @mvolpe l Inbound Marketing Manager Twitter: @ellieeille Rick Burnes Inbound Marketing Manager Twitter: @rickburnes