Slide 1: tomorrow’s organization. today. Business Model Template Brief Outline of Business Models / Nov 06 Alex Osterwalder / alex@arvetica.com
Slide 2: Template INFRASTRUCTURE CORE CAPABILITIES VALUE CONFIGURATION PARTNER NETWORK OFFER VALUE PROPOSITION tomorrow’s organization. today. CUSTOMER RELATIONSHIP CUSTOMER TARGET CUSTOMER DISTRIBUTION CHANNEL COST STRUCTURE FINANCE REVENUE STREAMS a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
Slide 3: describing a company’s business model tomorrow’s organization. today. CUSTOMER RELATIONSHIP CUSTOMER TARGET CUSTOMER describes the customers a company wants to offer value to INFRASTRUCTURE CORE CAPABILITIES outlines the capabilities required to run a company's business model PARTNER NETWORK OFFER portrays the network of cooperative agreements with other companies VALUE PROPOSITION explains the relationships a company establishes with its customers VALUE CONFIGURATION describes the arrangement of activities and resources gives an overall view of a company's bundle of products and services DISTRIBUTION CHANNEL describes the channels to communicate and get in touch with customers sums up the monetary consequences to run a business model COST STRUCTURE FINANCE REVENUE STREAMS describes the revenue streams through which money is earned
Slide 4: tomorrow’s organization. today. describing a company’s offer OFFER VALUE PROPOSITION value proposition 1 value proposition 2 …
Slide 5: tomorrow’s organization. today. describing who a company offers value to OFFER VALUE PROPOSITION CUSTOMER TARGET CUSTOMER value proposition 1 value proposition 2 … target customer 1 target customer 2 …
Slide 6: tomorrow’s organization. today. describing how a company reaches its customers OFFER VALUE PROPOSITION CUSTOMER DISTRIBUTION CHANNEL TARGET CUSTOMER value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 …
Slide 7: tomorrow’s organization. today. describing the relationships a company builds OFFER VALUE PROPOSITION CUSTOMER CUSTOMER RELATIONSHIP TARGET CUSTOMER value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 …
Slide 8: tomorrow’s organization. today. describing how a company makes money OFFER VALUE PROPOSITION FINANCE REVENUE STREAM CUSTOMER TARGET CUSTOMER value proposition 1 value proposition 2 … revenue stream 1 revenue stream 2 … target customer 1 target customer 2 …
Slide 9: tomorrow’s organization. today. describing what capabilities are required INFRASTRUCTURE CORE CAPABILITIES OFFER VALUE PROPOSITION core capability 1 core capability 2 … value proposition 1 value proposition 2 …
Slide 10: tomorrow’s organization. today. describing what activities are required INFRASTRUCTURE CORE CAPABILITIES VALUE CONFIGURATION OFFER VALUE PROPOSITION core capability 1 core capability 2 … activity 1 activity 2 … value proposition 1 value proposition 2 …
Slide 11: tomorrow’s organization. today. describing the partners that leverage the business model INFRASTRUCTURE CORE CAPABILITIES PARTNER NETWORK OFFER VALUE PROPOSITION core capability 1 core capability 2 … partner 1 partner 2 … value proposition 1 value proposition 2 …
Slide 12: tomorrow’s organization. today. describing the costs of a business model INFRASTRUCTURE CORE CAPABILITIES FINANCE COST STRUCTURE OFFER VALUE PROPOSITION core capability 1 core capability 2 … cost account 1 cost account 2 … value proposition 1 value proposition 2 …
Slide 13: tomorrow’s organization. today. http://business-model-design.blogspot.com