Hide Notes 

Slide 1: ==== ==== For More Information: http://4710922503jwhre2qmtxh60cpn.hop.clickbank.net ==== ==== The online retailer, Zappos, sells not only shoes, but accessories and clothing as well. They've gained a reputation for excellent customer service and for having great customer relationships. The welcome tab on their Facebook Page invites people to have a "Like-Like" relationship, a sign that they consider their potential fans to be equals. This approach helps to solidify relationships with their customers and fans. As soon as people like the Zappos' Facebook Page, the custom tab changes and fans are given an opportunity to sign up for their email list as well as an opportunity to interact with their products. By waiting to promote their products until after a fan likes their page, Zappos demonstrates an interest in first forming a relationship with their fans. "Fan only content," which is available to people only after they have become a fan is another strategy used by Zappos. After clicking on the like button, fans immediately gain access to this exclusive content which includes items such as special promotions and videos. Their fan page also includes a comment widget so fans can post comments about their products. The comments post on the fans' profile page, which is great for social proof. One of the best things that Zappos does to get people engaged is their "Fan of the Week" contest. Fans send in photos which includes the Zappos box, and other fans vote on the best photo for the week. The fans who win the contest are rewarded by having their photo posted on the wall for everyone to see. Tip: Look for ways to use social media to make your customers the stars. The more you shine the spotlight on them in your social media channels, they more likely they will be to engage with you and return. Emmy's Closet Emmy's Closet is an Etsy store with accessories for children. They use an application that was created by Etsy that allows fans to see their products and make a purchase directly through their Facebook Page. In addition to giving fans the ability to browse their products and make purchases right on their page, they've also included social share buttons so people can share their favorite products with their friends. When fans do so, a link to the products are posted on their Facebook profile so their friends can then click through and also buy the products. This is a great way for the buying experience to go viral.
Slide 2: Their social buttons also reflect their brand, which makes the entire social experience more personal. Both Zappos and Emmy's Closet do a great job of using social media to reach out to their customers and encourage customer loyalty. Bonus Tip: If your social media efforts are taking too much time, click on the link below to gain access to a free video series where you'll learn how to identify social media time wasters Brought to you by Amy Porterfield http://simplesocialmediaformula.com Article Source: http://EzineArticles.com/?expert=Amy_Porterfield ==== ==== For More Information: http://4710922503jwhre2qmtxh60cpn.hop.clickbank.net ==== ====