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Slide 1: www.toputop.com Hotel / Travel Internet Marketing
Slide 2: Hotel / Travel Internet Marketing The Internet Marketing is a cost effective sales channel for online bookings. Now a day’s Internet marketing is very important for hotel and hospitality industry. Lot of travel and hospitality businesses is already taking advantage of Web 2.0 and new internet marketing strategies. Investing in Internet marketing means investment for the future.
Slide 3: Hotel / Travel Internet Marketing Important Steps : • Website Design / Content and Analytics • Search Engine Optimization • CRM • Booking process • Pay Per Click Advertising • Customer Service
Slide 4: Hotel / Travel Internet Marketing Key Areas to consider : • Website Conversion is the key step • Website performance • Marketing ROI • Driving Good traffic • Analyzing Traffic • Optimizing it for Local authority
Slide 5: Hotel / Travel Internet Marketing Best Strategies to consider : • Pay Per Click Advertising • Email Marketing • Video / Viral Marketing • Search Engine Optimization • Search Engine Marketing • Local Search Marketing • Web 2.0 / Social Media Monitoring
Slide 6: Hotel / Travel Internet Marketing Advantages : • Increase in online sales • Create a Brand Identity in the marketplace • Increase in revenue • Consistent contact with the consumer • Create a value in your local authority
Slide 7: Hotel / Travel Internet Marketing www.toputop.com