Slide 1: Different File Formats for Logo Design and Marketing Collaterals
A lot has been previously written on the subject of logos and design by numerous writers and professional logo designers. With the intention of providing some technical information to the readers, here is a useful piece about different file formats used for professional logo design and other marketing collaterals. It is a fact that not everyone knows that a business logo design is supplied in different file types by professional logo design companies. These file formats are used to fit your particular logo design requirements in particular cases. Following are the file formats commonly used by logo design companies.
EPS AI JPEG GIF TIFF PSD
EPS and AI types of file formats are vector based high resolution formats and normally used for the following purposes: Stationary Business Cards Letterheads Billboards Printed Brochures or Leaflets Printed Packaging Material Posters and Printed Banners Promotional Wear or Logo Clothing Vehicle Advertising
Slide 2: The JPEG and GIF file formats are raster based (non vector based) low resolution formats and used for the following purposes: Website Internet Advertising & Marketing Static Web Banners Email Marketing Email Signature
The TIF file format is usually used for home / office printing and transferring of digital images between different computer applications such as: Microsoft Word Microsoft Excel Microsoft PowerPoint Microsoft Outlook Outlook Express
This article has been written by a Senior Design Consultant at Logo Design Consultant, a company that provides branding solutions, including logo design services, web design service, brochure design services, cheap banner design and stationary design services.
