Slide 1: Vijay Singh PGA Tour
Public Relations Strategies
-Produce press releases to apologize for comments toward Anika Sorenstam -Apologize to media at subsequent golf tournaments and sponsor events -Host golf outing with tour professionals, including personal invite to Anika Sorenstam -Produce video news releases talking about positive benefits of having women play on men’s tour -Host autograph sessions at local golf shops around the country
