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Slide 1: Lead Generation Tips for Software Marketers Prepared by: Shirley Brandon
Slide 2: Lead Generation: Simplified Purpose of lead generation is to obtain information about qualified prospects. More Lead = More Customers B2B software marketers capture leads for software application or for promoting services. Aim is to expand business, reach new markets, & increase sales
Slide 3: Who are qualified prospects: B2B marketers target potential prospects include: – – – – – – CEOs, CIOs Decision Makers, Executives Influencers Technical Administrators Managers, Developers Purchase Managers and more...
Slide 4: Online & Offline Lead marketing Multi-Channel Marketing : One-to-one Marketing – – – – – – Email Promotion, e-newsletters Telephone & Fax Direct marketing – mailers, postcards Website – Organic leads Paid search Affiliate Marketing
Slide 5: Email Marketing – How to? How to build house email list: Gather opt-in email address from: – – – – – Website sign-up Newsletter subscription Email promotion Customer Service Trade shows
Slide 6: Prospect Information: Build home grown decision makers list: Details include: Name Company Name Business Title Address, Zip City State, Income, Industry Phone #, Email Address Fax number Web URL Purchase History Dates Of Purchases SIC Code, etc
Slide 7: Email Marketing - Strategies 9-Step Lead Generation process : Set lead generation objectives Segment customer/prospect base Find the best customer/prospect – profiling Find the unique service proposition Finalize the most compelling of service/price proposition Decide incentive approach Find the best time to reach users Craft powerful email subject lines, content & design Test email promotion in various email clients
Slide 8: Email Marketing How to build house email list: Gather opt-in email address from: – – – – – Website sign-up Newsletter subscription Email promotion Customer Service Trade shows
Slide 9: Marketing - Cycle
Slide 10: Online Lead Generation - Blueprint Analyse your B2B sales lead programs: - Find the apt channel How to nurture prospects - Follow up process Identifying qualified leads - Sort and flag How to generate leads Track results - Progressive follow-up
Slide 11: Email Impact – Targeted Promotions How to impact customer: AIM Right     Audience Impact Message Response - Target to the right audience Attractive content, Design Relevant message to the prospect Track email response
Slide 12: Oracle leads for Enterprise segments Oracle user list can help you: Generate more leads through:       Effective marketing channels Affordable pricing plans More qualified sales leads Get more leads into the pipeline right away Best marketing strategies and tactics Increase the conversion of leads to sales
Slide 13: Push loyalty purchase Loyalty schemes:     Frequent purchase markets Core product(s) Offer better value than discounts Combo offers -
Slide 14: About :Oracle User List We provide verified permission contact information of users in Oracle E-Business suite. Our business email list enables organizations to send personalized communication and create profitable relationships. Our targeted lists are segmented by niche markets: database, middleware, application users and cover all Industry verticals. (C) Oracle User List - Shirley Brandon
Slide 15: Meet: Shirley Brandon With more than 8 years in online marketing and sales experience, I specialize in lead generation helping companies get more high-quality B2B sales leads.
Slide 16: Prepared for Oracle User List Reach us at : http://oracleuserlist.blogspot.com/ Revised: 01-Dec-2009