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Advertisement is a crucial part in any business plans and invovles a large variety of issues, requiring a deep knowledge base...
Slide 1: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
numantra.com 214.635.2300
Slide 2: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
THE NEWS
PART ONE
numantra.com 214.635.2300
Link:
Slide 3: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://news.yahoo.com/s/ap/20100412/ap_on_en_tv/us_tv_conan_o_brien
numantra.com 214.635.2300
Slide 4: Twitter Unveils Paid Advertising Platform, Finally, Avoids 'Hard-Sale Push'
by Laurie Sullivan, Tuesday, April 13, 2010, 1:07 PM
Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Twitter unveiled a service Tuesday that allows companies to tweet sponsored search ads. The announcement represents the first of several planned features the company will introduce during the coming year. The first phase, beginning today, maps out a multiphase release for advertising on the site. The tool, Promoted Tweets, relies on tweets available in Twitter's organic search results, which means those appearing in a person's Twitter stream, but Twitter co-founder Biz Stone promises the ads will not be intrusive. The technology behind the platform will trigger sponsored tweets at specific times to followers of the brand, explains Stone in a blog post. People will begin to see Tweets promoted by advertisers at the top of some Twitter.com search results pages. It's not clear, however, whether the platform would provide advertisers with reports, or how keyword bidding would work.
Link:
numantra.com 214.635.2300
Slide 5: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126051&nid=113278
numantra.com 214.635.2300
Slide 6: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://www.youtube.com/watch?v=l_8Y2W-rk2I
numantra.com 214.635.2300
Slide 7: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126039&nid=113277
numantra.com 214.635.2300
Slide 8: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Conversational Communications
Link:
numantra.com 214.635.2300
Slide 9: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://www.eatfreely.org/
numantra.com 214.635.2300
Slide 10: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://www.toms.com/earthday
numantra.com 214.635.2300
Slide 11: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Brand Engagement
Link:
numantra.com 214.635.2300
Slide 12: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://www.wearpact.com/
numantra.com 214.635.2300
Slide 13: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Innovative Media
Link:
numantra.com 214.635.2300
Slide 14: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
numantra.com 214.635.2300
Slide 15: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
numantra.com 214.635.2300
Slide 16: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
TOP 5
http://www.youtube.com/user/Numantra#p/f numantra.com 214.635.2300
MIKE’S
Link:
Slide 17: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
THE NEWS
PART TWO
numantra.com 214.635.2300
Link:
Slide 18: Mobile Marketing Emerges With Couponing
According to the Executive Summary of the recent Mobile Marketing report from Borrell Associates, mobile media has emerged as the next big wave in advertising, mainly threatening Advertising <a href=“http://www.numantra.com”>advertising</a> the Web, but also peeling significant expenditures away from Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet direct mail and yellow pages. Mobile marketing is set to reach marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> dominant penetration levels faster than any medium before it, Web design <a href=“http://www.numantra.com/web_design.html”>web design</a> thanks to an existing installed base of cell phones (80% of the population) rapidly being exchanged for smart phones (currently about 31% of the population and growing). By contrast, when the Internet was born as a commercial medium in the mid-1990s, only 8% of households had a modem-enabled computer.
by Jack Loechner
Link:
numantra.com 214.635.2300
Slide 19: PepsiCo Will Place Recycling Kiosks In Public Spaces Wall Street Journal PepsiCo, meanwhile, is launching an initiative to encourage people to recycle bottles and cans by placing thousands of kiosks in heavily trod areas such as Advertising <a href=“http://www.numantra.com”>advertising</a> concert venues, grocery stores and busy city streets, Valerie Bauerlein reports. Advertising agencies
<a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
PepsiCo is partnering with Waste Management on the "Dream Machine" kiosk, which Bauerlein describes as sort of "a vending machine in reverse." It has a video screen that plays videos like those at gas pumps. But it also dispenses rewards to registered users. "There's got to be something in it for people, both through material rewards and emotional rewards," says Jeremy Cage, PepsiCo's "Dream Machine" project director. "We have to get people to put up with a little inconvenience and say, 'I'll hang on to it a little bit and get a little bit of a reward," agrees Tim Carey, PepsiCo's sustainability director.
Link:
numantra.com 214.635.2300
Slide 20: Adage
With Universal 'Like' Button, Facebook Spreads Across Web
Announcement at F8 Developer Conference Reveals Platform Designed to Draw in Vast Data
Advertising <a href=“http://www.numantra.com”>advertising</a> Launching its universal "like" button, Facebook extended its tentacles across Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> data from anywhere on the the internet today, setting up pipes to gather user Internet marketing web. And now that users can add what topics, products or content they like to <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design their Facebook profiles, the social-networking site is sitting on a data treasure <a href=“http://www.numantra.com/web_design.html”>web design</a>
chest.
At the F8 developers conference today, CEO Mark Zuckerberg announced a platform that aims to connect the entire internet through the social network. With those like buttons appearing on major publisher sites directly after the announcement, users can thumbs-up individual pages with one click and publish that to Facebook. Meanwhile, that Like is stored for later. "[Zuckerberg] is using the like button as the glue to link Facebook to everything else and understand his users much more," said Shiv Singh, Razorfish's global social media lead. "It's a data goldmine."
Link:
numantra.com 214.635.2300
Slide 21: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://www.youtube.com/watch?v=-SWY_9VxlRU
numantra.com 214.635.2300
Slide 22: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126540
numantra.com 214.635.2300
Slide 23: Adage
Nielsen: Facebook's Ads Work Pretty Well
When Social Ads Collide With Stated Interests, Awareness Goes Up It pays to have fans on Facebook if you want your ads to work there too, according to the first public study to come out of the collaboration of Nielsen Advertising Co. and Facebook. <a href=“http://www.numantra.com”>advertising</a>
Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet The study of more than 800,000 Facebook users and ads from 14 brands in a marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> variety of categories shows a marked increase in ad recall, awareness and Web design purchase intent when home-page ads on the <a href=“http://www.numantra.com/web_design.html”>web design</a> social network mention friends of
users who've become fans of the brand in the ad.
The impact on awareness and recall is even more pronounced when a homepage ad coincides with what Facebook and Nielsen term "organic" social advocacy, i.e. an item in a user's news feed indicating a friend has become a fan of a brand. In short, so-called earned media generated when people mention or advocate brands makes the paid media considerably more effective, according to the study. Nielsen and Facebook plan to discuss results of the study in a session at Ad:Tech in San Francisco on Tuesday.
Link:
numantra.com 214.635.2300
Slide 24: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Creative Solutions
Link:
numantra.com 214.635.2300
Slide 25: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
numantra.com 214.635.2300
Slide 26: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
numantra.com 214.635.2300
Slide 27: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
numantra.com 214.635.2300
Slide 28: Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large. Advertising
<a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.
Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra can do for you. Visit hire.numantra.com for more information.
Link:
http://hire.numantra.com
numantra.com 214.635.2300
Slide 29: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://attitude.adforum.com/top5/
numantra.com 214.635.2300
Slide 30: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Earned Media
Link:
numantra.com 214.635.2300
Slide 31: Advertising <a href=“http://www.numantra.com”>advertising</a> Advertising agencies <a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a> Internet marketing <a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a> Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>
Link:
http://adage.com/digital/article?article_id=143256
numantra.com 214.635.2300
