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Slide 1: Customer Success Story Affinity's Ensim-powered dedicated server plans deliver feature-rich hosting automation Customer Profile Affinity Internet, Inc., a top-ten Web hosting provider, operates multiple branded hosting services designed to meet the specific needs of small to medium-sized businesses (SMBs). Today, the company hosts more than 390,000 domains for over 170,000 customers worldwide, and is the hosting partner for some 2,000 resellers. "We have seen tremendous demand from our small business customers for dedicated server offerings, requiring easy-to-use server and site management tools. By offering Ensim control panels, we are able to offer comprehensive hosting management for both entry-level and advanced dedicated server plans." Peter Chambers CEO, Affinity ............................................................................................................. With falling hardware costs and increased concerns over data security, smaller businesses and site owners are choosing dedicated server plans over shared hosting. Faced with the challenge of creating a new type of discount dedicated hosting plan for this promising customer segment—one that combined dedicated machines with simple management—Affinity turned to its long-term partner Ensim. Customer Needs Customizable solution for easy integration of targeted third-party applications, including e-commerce and site statistics Solution for both Windows and Linux operating systems Simple and easy-to-use Web site management and selfadministration tools Extensible platform enables differentiated custom plans and easy up-sell add-ons Ensim Pro's open architecture and automation features makes it quick and easy for Affinity to integrate and market targeted offerings to specific types of customers. E-commerce plans, Windows hosting plans with database management, custom third-party Web applications and up-sell add-ons just to name a few. As a result, Affinity can offer a host of custom services to meet unique customer needs while accelerating deployment, decreasing integration costs, speeding time-to-revenue, differentiating itself from competitors-and most importantly increasing customer satisfaction. "Our more sophisticated hosting customers expect robust hosting features from day one," explains Peter Chambers, CEO at Affinity. "When we learned about Ensim Pro's flexibility and open architecture, we knew that we could trust putting our customers on an Ensimpowered hosting plan." Ensim Solution Ensim Pro for Windows Ensim Pro for Linux
Slide 2: Comprehensive automation and delegated administration significantly reduces support costs Affinity offers value-priced dedicated server offerings with first-rate hardware, advanced network design and Ensim control panels. These Ensim-powered plans are designed to meet the needs of growing small-business customers who are looking for simple, fullfeatured management of their Web sites as well as sophisticated Web developers and resellers who require Ensim Pro's high-performance capabilities. Self-management combined with online help reduces the number of calls to Affinity's support center, lowering its ongoing maintenance costs. "With Ensim, we are able to provide customers with a very powerful toolset accessible via a user-friendly Web GUI that lets them control functions such as uploading files, adding new subdomains and controlling their mail configurations. Built-in online help answers many of the common hosting questions, which in turn means fewer calls into our support system. It's a win-win for Affinity and our customers," says Chambers. "Ensim takes the complexity out of managing a server and administering a Web site, reducing complex hosting tasks to a few mouse clicks." Peter Chambers CEO, Affinity Technology Highlights: Available for both Linux and Windows operating systems, Ensim Pro includes all the tools and features that hosting providers need to build compelling, professionalquality hosting plans for their shared, reseller and small business customers. Fastest Time to Revenue Out-of-the-box hosting solution for Linux or Windows Easy third-party application add-ons Extensible platform guarantees that your offerings can grow to meet your customers' needs Lowest Service Delivery Costs Automation of the day-to-day hosting tasks of provisioning and site management Delegated administration with four levels of management control to reduce support costs Powerful reseller management capabilities About Ensim Ensim Corporation is the global leader in hosting automation software, enabling service providers to create, control and deliver Web and application hosting as a service. The company's comprehensive product line includes Ensim Unify, the industry's first multi-service delivery platform for Web and application hosting, as well as Ensim Pro for Windows and Linux, the comprehensive software solution for dedicated server hosting management. Today over 5000 leading service providers worldwide trust Ensim software solutions to manage nearly one million Web sites and five million mailboxes on Windows and Linux platforms. For more information, please visit our Web site at www.ensim.com, or call toll free 1/877-693-6746 within the United States, or 1/408-745-3300 from outside the United States. Ensim and the Ensim logo are registered trademarks of Ensim Corporation. All other trademarks or registered trademarks contained herein are the property of their respective owners. © 2005 Ensim Corporation. All rights reserved. 1000_0105 www.ensim.com +1(408)745.3324 sales@ensim.com