Hide Notes 

Slide 1: BRAINSTORM FORCE Search Engine Optimization www.brainstormforce.com 12/7/09
Slide 2: BRAINSTORM FORCE Wh y is S E O im po rt a n t fro m a m a rk e t e r’s po in t o f v ie w - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand. www.brainstormforce.com 12/7/09
Slide 3: BRAINSTORM FORCE S E O G e n e ra l A dv ic e - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ? www.brainstormforce.com 12/7/09
Slide 4: BRAINSTORM FORCE S E O B a s ic s . Keyword Research www.brainstormforce.com 12/7/09
Slide 5: BRAINSTORM FORCE S E O B a s ic s . ( C o n t d. ) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links www.brainstormforce.com 12/7/09
Slide 6: BRAINSTORM FORCE S E O B a s ic s . ( C o n t d. ) - On page Optimization - Off page Optimization - Keyword Selection (Proper Keyword Selection can make or Break SEO campaign) www.brainstormforce.com 12/7/09
Slide 7: BRAINSTORM FORCE On P a g e SEO Page Structure and layout Title Tag and Meta tags www.brainstormforce.com 12/7/09
Slide 8: BRAINSTORM FORCE O n P a g e S E O ( C o n t d. ) Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density www.brainstormforce.com 12/7/09
Slide 9: BRAINSTORM FORCE O n P a g e S E O ( C o n t d. ) Filenames Img Alt tags www.brainstormforce.com 12/7/09
Slide 10: BRAINSTORM FORCE O n P a g e S E O ( C o n t d. ) Simple Sitemap Google Xml sitemap www.brainstormforce.com 12/7/09
Slide 11: BRAINSTORM FORCE O n P a g e S E O ( C o n t d. ) - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: www.brainstormforce.com 12/7/09
Slide 12: BRAINSTORM FORCE P a g e S t ru c tu re a n d L a y o u t Table Vs CSS (two column / three column layouts) menu Content Empty Cell menu Content Coding for Table Trick <table> <tr> <td><!-- an empty table cell --> </td> <td rowspan="2"> Layout without table trick The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> Layout with table trick Instead of this You would get this www.brainstormforce.com 12/7/09
Slide 13: BRAINSTORM FORCE O ff pa g e O pt im iza t io n - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission www.brainstormforce.com 12/7/09
Slide 14: BRAINSTORM FORCE O ff pa g e O pt im iza t io n ( C o n t d. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A Website A Website B Two Way Links : A site links to B site and B site links back to A site Website A Website B Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) Website A Website B C Main Website www.brainstormforce.com 12/7/09
Slide 15: BRAINSTORM FORCE O ff pa g e O pt im iza t io n ( C o n t d. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds www.brainstormforce.com 12/7/09
Slide 16: BRAINSTORM FORCE O n lin e P re s s R e le a s e s u b m is s io n - Hot link keywords with your URL if possible - Include keywords in your Title Internet Marketing - Include link to Press Kit on your website www.brainstormforce.com 12/7/09
Slide 17: BRAINSTORM FORCE S o c ia l S e a rc h O pt im iza t io n - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools www.brainstormforce.com 12/7/09
Slide 18: BRAINSTORM FORCE Q u e s t io n s a n d A n s w e rs http://www.BrainstormForce.com 91 90283 90000 www.brainstormforce.com 12/7/09
Slide 19: BRAINSTORM FORCE T ha nk you www.brainstormforce.com 12/7/09