Slide 1: “Creation through Collaboration”
Slide 2: PlansForUs is...
A website where teachers use their community to discover contextual ideas and build engaging lessons
Slide 3: Core Problem
K-12 teachers do not have enough time in the day to find and develop lessons. In fact, K-12 teachers cite the lack of planning time as one of their top 5 reasons for leaving teaching.
Slide 4: Solution
A semantic web for teachers
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Content Base Contextual Content
Social Network
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Cut through the clutter of available content Link content and usage to a personal profile Form relationships and find ideas based on teaching context A supportive, efficient community
Slide 5: Why Now?
My wife asked me to help with a problem
and...
• • • • •
~2.3 million new teachers needed in the US by 2012 (NCES) 50% of teachers leave before their 5 year anniversary • A $3.8 billion problem (NEA) 97% of classrooms are connected to the Internet (NCES) Effects of NCLB continue to ripple through education Innovative teacher-centric social entrepreneurship focused on K-12 education (DonorsChoose, KIPP, Teach for America)
Slide 6: Market Size
US Market
Educational Software $10 Billion
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Advertising • More than 60% of
teachers surveyed* spent over 5 hours/week lesson planning
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K12 Professional Development $5 Billion Advertising 4 million K12 Teachers
*-PlansForUs, November 2006
Professional Development (PD) • A channel for PD
providers to costeffectively reach teachers
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Educational Software • An open platform for •
educational software providers Multi-tenant system generates value through analysis of participant data
Slide 7: Competition
Company Yahoo Teachers Curriki Strength
Great Brand, Big Dev Team, Infrastructure Non-profit credibility, Integrated editing, Teaching Content base Large lesson plan database, Classroom integration
Weakness
Outside of core function, Not launched K12 and Higher Ed focus, Large learning units, Contextual relevance User interface, Contextual relevance, No integrated editing
HotChalk
Other Competitors could include: TheApple.com, TeachAde, TutorOm
Slide 8: Business Model
Solve the Problem and Expand
Save Teacher’s Time
Lesson Planning Network
Networked Q&A
Professional Development Distribution
Educational Web Applications
} } }
Sales Channel Subscription
Revenue Source
Advertising
Slide 9: Marketing Tactics
Interface and Functionality Distribution Channels Search Engine Optimization Non-Profit Support
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Key Feature: Small Content Contributions
140,000 Teachers Pilot ProgramMississippi Delta
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60 million searches for lesson plans
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Fund teacher projects
Slide 10: Founders
Steve Yeung-Founder and Head of Technology
• MaxMD-Project Manager and Software EngineerConstructed real time domain name registration system
• Tamale Software-Software Engineer-Design solutions for
improving work flows at hedge fund clients.
• Carnegie Mellon 2004-MS in Electronic Commerce,
Concentration in Production Management
• NYU 2003-BS in Computer Science with Honors, Minor in
Psychology
• Moved to NYC from Hong Kong at age 8
Slide 11: Founders
Tyler Fonda-Founder and CEO
• • • • • •
Married to an amazing 1st grade teacher teaching in New York City’s Public School system MaxMD-Developed and implemented new business strategy
•
Pre-revenue to ~$1 million in annual revenues
DiMassimoGoldstein-Brand Strategist-Focused on implementation of new media in brand strategy Colgate University, 2001-BA in Political Science Founded the Fiver Young Professionals Advisory Committee Finished Paris and NYC Marathons-Best time 3hr 23min
Slide 12: Product Timeline
• • • •
Launch Beta-Start Learning
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July 2007 February 2008 April 2008 September 2008
Micro-contribution tool Enhanced Social Networking Move out of Beta
Slide 13: Financial Projections
If you are considering an investment in PlansForUs then we’ll send them to you because....
• • •
We are seeking seed stage investors to help us build a great business Email Tyler: If you have feedback on our assumptions, strategy or any other thought please send us an email.
