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Slide 1: Pay per Click and SEO are NOT the only Internet Marketing Strategies From Algorithm to Social Marketing www.internetadvantage.org Soraya García – SEO Sales Manager
Slide 2: Only a few months ago… Introduction to Search Engine Marketing     Find your target market Get to know the search engines and directories Google PageRank and Alexa Play and win! Introduction to SEO     Keyword Analysis Link building strategies On-page SEO Tracking We have come a long way!
Slide 3: The consumer 1.0
Slide 4: The consumer 2.0
Slide 5: Who participates in the information society today CREATORS CRITICS CONNECTORS COUCH POTATOES
Slide 6: Social Marketing Strategies in 2008 More than 50 companies in different sectors of the economy who use Social Media strategies were interviewed: 1. 2. 88% of the companies interviewed expected to increase their investment in Social Media in 2008 59% of the companies affirm that the social media projects will meet or exceed the marketing objectives. Challenges: • • • Integrate content generated by the user with the rest of the website. Understand the best practice of use of new social technologies. Knowledge and expertise of Social Media based campaigns. Source: Prospero Technologies
Slide 7: Latest trends in Marketing Online Traffic Web promotion through relevant weblogs Web promotion in social networks Link baiting Content creation by the user Press release distribution Analysis of competition and online reputation Links Branding
Slide 8: Importance of Social Media as a Marketing Strategy
Slide 10: Web promotion through relevant blogs Bloggers are people. People trust bloggers Search Engines love blogs The search engines arrive at the sites through the blogs The users read the blog = traffic + links The content gets sindicated and distributed
Slide 11: Create your own blog and add new content on daily basis
Slide 12: Promote your website through other relevant blogs 44% would change their usual brand after reading negative comments on a blog 39.2% have decided to buy something after seeing a positive comment about it Source: Zed Digital 2007
Slide 13: Web promotion in social networks
Slide 14: An opinion on can be seen by ONE MILLION people in one day Propeller Island Hotel, Berlin
Slide 15: WWW.ABROADLANGUAGES.COM on the homepage of DIGG Feature on the homepage of DIGG 15/11/2007 Statistics of visits on previous days: • 15.11.07 = 8,875 • 16.11.07 = 6,473 AbroadLanguages.com receives some 1,500 – 2,000 visits a day
Slide 16: To be SUCCESSFUL you will need  An account in all the social media networks  Make friends within the community  Become a top user  Gain prestige by contributing frequently BEWARE! Don’t break the rules of the communities
Slide 17: An intelligent use of Social Media is FUN and the results will certainly surprise you! The ADVANTAGES are MANY  Rule the SERPs  Promote your Brand Show the community you EXIST  Get links and build traffic But it takes TIME and EFFORT to learn and implement these techniques
Slide 18: LinkBaiting Content, online tools, online games, downloads, that encourage customer loyalty and links from other sites Talk to Anna, the shop attendant… 1. 2. 3. Can you show me sofas, please? I like you You are nice http://www.ikea.com/gb/en/
Slide 19: Create a community in your web Invite users to write content Development of collaborative and participating web community Development of new content on a daily basis COMMUNITY HIGHER RANKING Greater amplitude of themes for the site Less development work and edition costs
Slide 20: Analysis of REPUTATION online and COMPETITION What is the online world saying about your business?  Protect your brand  Identify potential problems  Benefit from spotted opportunities  Establish strategies DON’T LOSE TRACK OF YOUR COMPETITORS Learn from their online strategies and apply what works best to your own business
Slide 21: Press release distribution REPUTATION LINKS TRAFFIC VISIBILITY Send your news to thousands of online media.
Slide 22: Which is the best road to take? Where you are now It will depend on Where you want to go Your means of transportation and finally… shameless self-promotion!…
Slide 23: Together we will select the most appropriate online strategy for your business Our clients repeat with three times the initial budget www.internetadvantage.org Soraya García – Senior SEO / Sales Manager