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How conversion rate optimization works for your business 

The goal of conversion rate optimization (CRO) is to analyze your website and visitor trends, and implement the right strategies to market your business.

 

 
 
Tags:  conversion rate optimization  seo company  seo services  search engine optimization services  website optimization  conversion optimization 
Views:  58
Published:  July 04, 2012
 
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Slide 1: MOS SEO Services Call: (800) 670 2809 How Conversion Rate Optimization Works for Your Business Competition grows by the day. The number of visitors your website attracts could be rising, but not your sales. That’s where search engine optimization services aimed at conversion rate optimization (CRO) can turn the tide in your favor. Professional CRO strategies are designed to make people perform a desired action when they visit your website based on what you offer. A website purchase order leading to sale, a membership registration, a brochure or form download, a filled-in contact form, and so on are examples of successful conversions. Reliable SEO Services for a Successful Internet Marketing Strategy A reliable SEO company can help your business succeed with conversion rate optimization. Think of a person who’s just entered the restaurant business. Upfront things look good – his place offers good food and a great ambience. However, he finds that traffic isn’t exactly what it should be, customers don’t come back, and competition is getting the better of him. There are many strategies he could adopt to improve and attract more customers. This may involve: a study of his market, type of customers, whether the prices are right for them; who his competition is, what their unique selling point (USP) is, and how he can beat that; seeing if the quality of his service can be improved, and so on. If he can work on these factors based on expert suggestions, it’s certain that business will improve. An SEO company works the same way when it comes to websites. By modifying and Conversion Rate Optimization
Slide 2: MOS SEO Services Call: (800) 670 2809 adjusting websites using proven SEO strategies, it can improve their conversion ratio. In other words, a website can attract many visitors, but converting a large percentage of visitors into meaningful traffic requires a special strategy – conversion optimization. Processes involved: • Determining which factors need testing based on the assumption that they can improve conversion rates Changing the website accordingly and test the conversion strategy Collecting enough data to study the test results and arrive at the proper conclusions Implementing the conversion strategy, review website performance and make appropriate changes if necessary • • • A CRO campaign is aimed at boosting the number of website conversions from existing traffic rather than increasing traffic. In the above example, implementing the expert suggestions successfully would mean that the restaurant develops a faithful following of customers or patrons. What Conversion Rate Optimization Involves The CRO process that an established SEO company offers would be based on the latest Google analytics and marketing tools. A thorough analysis of website design is carried out: • Review of customer calls and customer queries • Metrics analysis to understand visitor behavior • Usability analysis to know how the customer perceives your site Conversion Rate Optimization
Slide 3: MOS SEO Services Call: (800) 670 2809 • Multivariate testing for all components from page layout and content to headlines • Fine-tuning to fix poor calls to action, broken links, and outdated content, poor navigation, website design • Landing page optimization to encourage customers to stay on the page longer and to explore the website • Research of competitor websites • Replacing faulty URLs with SEO-friendly ones The right SEO company will maximize the benefit from every dollar that you put into your website marketing by converting a high percentage of its traffic. With proper conversion rate optimization, your website becomes your best marketing tool. Contact MOS SEO Services 8596 E. 101st Street, Suite H Tulsa, OK 74133 Phone: (800) 670 2809 URL: http://www.viralseoservices.com Conversion Rate Optimization

   
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