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Starting A Business Now Ppt Presentation  



www.startingabusinessnow.com This is the summary of How to Dominate Your Target Market in Any Economic Climate for a business starter. Visit the blog and avail the free lessons that I am offering now to discover the secrets of the rich. Please give me a feedback and spread the word.

 

 
 
Tags:  business  small business  starting a business  start a business  grow a business  money  save money  earn  business advice  business tips  marketing tips 
Views:  3582
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Published:  September 09, 2009
 
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plicker shiv dixit (3 years ago)
great .............
 
 
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Slide 1: Small business expert Dan Cavalli presents his proven six-step method. www.startingabusinessnow.com
Slide 2: The six-step marketing method  The global economic meltdown left small businesses hurting for customers that will bring much needed profits.  The recess also means those business owners have to be wise when Marketing.  Dan Cavalli‟s six-step method helps business owners be effective with marketing strategy to bring peopleand their dollars-back in shop doors. www.startingabusinessnow.com
Slide 3: Step 1: Forget about branding and marketing your company image. This results in oversized expensive advertisements that are glitzy and pleasant to see, but don‟t tell customers anything about your business. www.startingabusinessnow.com
Slide 4: Successful advertising needs:  An offer  A headline  Testimonials  A guarantee Reaction marketing is the #1 kind of marketing any small business should use. It‟s measurable, accountable, gets your readers attentions and motivates them to action. www.startingabusinessnow.com
Slide 5: Step 2: Market to your existing customers.  Record the names and addresses of every customers who has visited your business.  Once you have a database of customers, the best, simplest and most effective marketing is to send “reaction mail” to them and contact them by mail more than once. www.startingabusinessnow.com
Slide 6: Step 3: Lure back lost customers. Enticing them back is simple. You have to write to them with a compelling offer, following up with three consecutive letters. The first letter must be too good to refuse. A carefully drafted series of linked sales letters impregnated with the correct words, sent out at intervals, is the secret. www.startingabusinessnow.com
Slide 7: You still need to:  You do need to advertise a little because you need new blood.  You also need to plug the leaks in your business where you are losing existing customers. www.startingabusinessnow.com
Slide 8: Step 4: Eliminate discounting.  Discounting is death to business, instead put a dollar value on products or services you already provide for free.  Don’t give your commonplace products or service a generic name. Give it a name that turns the imagination and makes customers desire it, even if they don’t need it.  Build up the free products by advertising it for a price and then be prepare to give it away. The customers will realize the value of a free gift. www.startingabusinessnow.com
Slide 9: Step 5: Select essential elements for marketing copy.  Place, message and time are essential to getting your marketing strategy. Concentrate your message in the correct place – with your existing customers. special on Father‟s Day.  Time your message. You can‟t offer a Christmas www.startingabusinessnow.com
Slide 10: Your message needs:  The headline. State your biggest and most important benefit of your products or service. If the headline was the only information you gave, it should motivate a person to seek you out.  The offer. List everything you do, have, or are providing and give it a retail value.  No discounting. Make sure that your customers feel that even though they‟re receiving extras for free, it is of value.  Urgency. Put „valid to‟ date on it. Testimonials. Roughly 80 percent of people buy based on the recommendation of others. If a customer says something nice about you or your service, ask them to write it down. Use those written referrals everywhere. www.startingabusinessnow.com
Slide 11: Step 6: Remove customer’s risk.  Offer a genuine guarantee with real protections for customers.  Promote it well and follow through with it if customers aren‟t happy with your products or service.  A genuine guarantee is nothing to be worried about because it makes your customers think twice before going to your competition. www.startingabusinessnow.com
Slide 12: Need more help?  Visit Dan‟s blog at www.startingabusinessnow.com  Get Dan‟s FREE CD: “How to Make any Business Bring in More Dollars, More Leads and Customers in any Economic Climate.”

   
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