What Happens When…Your Marketing Group Moves away from the Traditional Channels?
What Happens When…All Organizational Barriers and Friction have been Removed via Technology?
... (more)
What Happens When…Your Marketing Group Moves away from the Traditional Channels?
What Happens When…All Organizational Barriers and Friction have been Removed via Technology?
...
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Sample Ad Advertise your business on myplick. Only $2.00 a month.
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Slide 1: Web 2.0 for Business: Revealing the Best Kept Secret
Sarah “Intellagirl” Robbins Director of Emerging Technologies
Slide 2: Web 2.0: Coined by Tim O’Reilly in 2005
Slide 3: Applications that reside in the space “between” devices Gets better the more people use it Opens data and services for reuse by others Spans all connected devices
What is web 2.0?
Death of the “personal” computer Rich user experiences Continuallyupdated Engagement with your users “Architecture of Participation”
Slide 4: Remote data storage API: Application Program Interface ProsumerParticipation Connectedness
Slide 5: API
Slide 6: Connectedness
Slide 7: ProsumerParticipation
Slide 8: Remote data storage
Slide 9: Examples of Web 2.0ness
Slide 10: User Generated Content
Slide 11: Social
Slide 12: Data Storage
Slide 13: Googlemaps
Attendee list from registration page
Del.icio.us
Flickr
Technorati
Mashup
Slide 14: Immersive
Slide 15: Web 2.0 is changing the world
Slide 16: YouTube produces over 3250 hours of content every day That’ s the equivalent of 135 always on TV channels
91% is NEW content
Slide 17: 71 million blogs
Slide 18: There are over 60 BILLION e mail messages sent each day
Slide 19: 40 exabytes (40 Billion Gigabytes) of unique new information will be generated worldwide this year. That's more than the entire Library of Congress ... a LOT more ... = 296,000 Libraries of Congress
Slide 20: That's over 6 Terabytes of information per person A stack of books over 200 feet tall
Slide 21: Wikipedia has 1.8 million English articles
Over 600 million words 15x Britannica 250 languages 7 million articles total, 2 billion words, 282,874 contributors
Slide 22: Changing Models of Communication
Slide 29: Let’s see an example
Slide 30: Once upon a time……
Slide 31: EUREKA!
Slide 33: You won’t believe what I just heard on NPR!
Slide 35: Meanwhile…
Slide 47: SALES!!!!!
Slide 48: Break Time!
After the Break: Web 2.0 and YOUR Business
Slide 49: Web 2.0 is BIG Business
Slide 50: Google 525.01
Slide 51: Facebook to sell for $2 Billion
Slide 52: Yahoo buys Del.icio.us for $30 Million
Slide 53: Web 2.0 and YOUR Business
Apps you can start using today!
Slide 54: Google: Gmail, Docs, Notebook, Reader
Slide 55: Del.icio.us
Slide 56: Firefox
Post to Del.icio.us Custom Sidebar Addons
Easy Google Search Multiple Tabs
Music Controls
Zotero
Notebook
Slide 57: LinkedIn
Slide 58: Web 2.0 + Your Business + Media Sauce = Success!
How can we help you?
Slide 59: Website Feeds
Slide 60: Facebook Apps
Slide 61: Custom Mashups
Instant Resource Location
Slide 62: Second Life
Slide 66: MultiApp Networks
Slide 67: Business is Changing
Are you ready?
Slide 68: Want to know more?