Slide 1: Barack Obama
The 2008 Presidential Election: Battle for the Latino Vote American University
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Slide 3: The State of the Race
• • • Most recent New York Times/CBS News poll has only 23% of Latinos backing McCain. Gallup poll conducted Aug. 18-24 showed that 58% of registered Hispanic voters preferred Obama and 31% preferred McCain. And the recent Pew Hispanic Center survey reached a similar conclusion: 66% of Hispanics preferred Obama, 23% McCain.
In the states: • According to Quinnipiac, in Colorado Latino voters go with Obama by 68-26% as of Sept 21. • Latino voters favored Barrack Obama over John McCain by a 3-1 margin in the key battleground states of New Mexico, Colorado and Nevada, according to a poll released in September by Latino Decisions and the National Association of Latino Elected Officials . • And in the most recent Newling Research poll in Florida, 49% of Hispanics favored Obama to McCain's 43%.
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Slide 4: Maintaining Momentum
• Committing unprecedented resources; • Equipping an army of volunteers to register voters and organize communities; • Tapping local leadership and releasing nationally recognized Hispanic surrogates; and • Presenting the contrast, record, and plan on the issues the Latino community cares about.
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Slide 5: Strategy in Detail
• Resources: Unprecedented Obama campaign/DNC $20 million commitment to include voter registration, paid advertising, staffing and mail. • Equipping Volunteers: Camp Obamas NM, NV, CO, FL where we have trained over 400 volunteers and organizers • Leadership: Secretary Federico Pena leads a national weekly conference call with over 2,000 Latino leaders. Nationally recognized surrogates are doing work include Governor Richardson, Mayor Villaraigosa, Rep. Becerra, Rep. Gutierrez, Rep. Sanchez, and many others. • Contrasting Issues and Positions: Doing interviews, issued a Latino Blueprint, and issuing ads.
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Slide 6: The Issues
• • • • Education Economic Security Healthcare Immigration
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