Slide 1: Jose Canseco landed himself in a scandal in 2005 when he admitted to using growth hormones and steroids to build muscle mass. With Mr. Canseco being well-known for his vast number of home runs and ability to hit 600-foot home runs, at that, I would say his public announcement would be ideal to set himself as a prime example to other athletes. The use of hormones and steroids completely voided all of Canseco’s success through the years. As his PR practitioner, I would say that Mr.Canseco needs to speak out across the nation to athletes in all sports that artifical growth and muscle mass is not the answer. That the real athlete is one who uses his or her natural abilities.