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Slide 1: talks! Beginner’s Guide to Social Media Audio is only available by calling this number: Conference Call: 866-740-1260 Access Code: 6339392 1 Sponsored by
Slide 2: Using ReadyTalk • Chat & raise hand • Mute = *6, Unmute = *7 • If you lose your internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 2
Slide 3: Continue the conversation • Twitter hashtag: #ts-basics • Following the webinar, TechSoup will host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/ web2basics Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 3
Slide 4: You are being recorded… • This seminar will be available on the TechSoup website along with past webinar presentations: – www.techsoup.org/go/webinars • You will receive a link to this presentation, material and links. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 4
Slide 5: talks! Beginner’s Guide to Social Media Facilitator: Presenters: Kami Griffiths, TechSoup John Haydon, Chris Garrett 5 Sponsored by
Slide 6: Today’s Speakers Kami Griffiths TechSoup corporatedollar.org John Haydon Chris Garrett chrisg.com Volunteer: Chris Peters, TechSoup Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 6
Slide 7: Agenda • Introductions • Presentation: John & Chris • Audience Q&A • About the Community Forums Event • About TechSoup Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 7
Slide 8: What is Social Media? • Web 2.0 is not a Version • Many to Many • User generates content • Conversations NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 8
Slide 9: Benefits of Social Media? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 9
Slide 10: Social media are the tools that empower your fans! NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 10
Slide 11: What is the best way to get started with social media? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 11
Slide 12: Remarkable content is key • Traditional marketing “push” is dead. • You no longer have “control”. • Raving fans will even create their own blogs, Facebook Groups and campaigns without any direction from you. • Content now trumps big budgets • Hint: People care way more about the cause or issue than your non-profit. NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 12
Slide 13: Remarkable Rocket! • What would it look like if your non-profit was so amazing that people couldn’t stop talking about you? • What would the community be saying? • How would it look if you did the opposite of what everyone else was doing? • What are the edges? Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 13 NonProfitWorkshop.com
Slide 14: What sites should we start with? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 14
Slide 15: How much time should we spend? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 15
Slide 16: Attract, Retain, Recruit SEO Social Links PR BLOG Referral Forwards Re-tweets NonProfitWorkshop.com Email RSS Twitter 16
Slide 17: Social Media Journey • Take your audience on a journey Advocate “Converted” Subscriber Return Visitor Visitor NonProfitWorkshop.com 17
Slide 18: Content & Writing What you know What readers want Blog This NonProfitWorkshop.com 18
Slide 19: Hub Model Your Email List NonProfitWorkshop.com 19
Slide 20: Social Media “Post-it” note • Seek to give before seeking to get • Listen before talking • Trust your staff with social media • Trust your fans and your “enemies” • Trust yourself • Learn by doing • Stupid questions rule! NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 20
Slide 21: More Resources • wearemedia.org • hildygottlieb.com • nonprofitworkshop.com • socialactions.com NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 21
Slide 22: talks! Questions? Submit your questions using the chat box. 22
Slide 23: Continue the Discussion… • Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 23
Slide 24: Get the Most Out of TechSoup • At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 24
Slide 25: Thank you to our Webinar Sponsor! Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 25
Slide 26: talks! Thank you! For more information contact: Kami Griffiths 415-633-9392 kami@techsoup.org www.techsoup.org 26