Slide 1: Welcome to Celebdaq bbc.co.uk/celebdaq ! Introductory Lesson: The Basics of How to Play 1
Slide 2: Your Mission To make as much money as you can… by buying and selling ‘shares’ in celebrities 2
Slide 3: Shares • A share is a portion of stock that a company, or in the case of Celebdaq: a Celebrity, is divided. • A company/celebrity can be divided into millions of shares which are sold to many investors. • If the company/celebrity is successful the investors get a share of the profits (a dividend) and their shares will go up in value 3
Slide 4: What happens • Every day BBC editors count the amount of press coverage (in column inches) that the each celebrity gets • On Friday the shares you own pay out a ‘dividend’. The more press coverage a celeb gets, the bigger the dividend • Just like in the real world, the more people want (demand) the share the higher its price becomes 4
Slide 5: Investment • • Investing means to spend money now in order to gain a financial return later Any money made from an investment is called a return. The bigger the return the better! 5
Slide 6: Investment • There are two ways to make a return: 2. Day trading: trading shares on a daily basis for profit, rather than holding them for dividends 3. Dividends: That part of a company's/celebrity’s profits distributed to shareholders, usually expressed in pounds per share 4. Play the Flash games in the Interactive Zone to get your head around day trading and dividends. 6
Slide 7: How does Celebdaq work? • Each player receives £10,000 to spend (Celebdaq £ not real money!) • The player picks which celebrity shares they want to buy and the amount of shares • The player buys and sells shares in order to maximise their return 7
Slide 8: Top Tips To do well here are some tips that might help: • • Read the Daq Diary for lists of celeb events to watch out for in the coming week Dividends and capital gains are closely related. When a celebrity’s dividend payout increases, they become more attractive (financially!), demand for them increases, and their price goes up. • Demand for a celebrity can increase because people expect a story to break. The story does not actually have to break for the price to go up. 8
Slide 9: Go To It! The best way to learn is to play the game so create your profile and start investing your Celebdaq pounds! Head to the Celebdaq site and get started: bbc.co.uk/celebdaq 9