Hide Notes 

Slide 1: ==== ==== For Great Tips on Pay Per Click Advertising, Check This Out : http://19bd80tat2mubsb4ubl5v7el9m.hop.clickbank.net/?tid=CS8 ==== ==== Perhaps you're thinking about taking your business online. Maybe you've already launched a website, but you're not getting the amount of traffic you'd hoped for. You don't want to spend a fortune on internet marketing, but you need to attract visitors to your site, so you can start making sales. How do you quickly build a flow of traffic, so your website can start making you money? Pay per click marketing is one of the best ways to quickly drive traffic to your website. You've probably heard that pay per click advertising can be very expensive, but it doesn't have to be. If you know how pay per click marketing works, you can take a few simple steps to create ads that will attract readers without emptying your wallet. In case you're not familiar with pay per click advertising, here's how it works. You bid on words and phrases, called "keywords", that you believe people will use to search for the products or services you offer. Then, you write short ads to entice people to visit your website. When a person enters your keywords in a search engine, your ad will display in the search engine listings. The higher your bid compared to other bids for the same keywords, the more likely your ad will appear on the first page of the search results. With pay per click advertising, you do not pay each time your ad is shown, like you would with banner ads or other pay per impression marketing. Instead, you only pay when someone clicks on your ad and visits your website. Google and MSN both offer pay per click advertising. You can easily sign up for either pay per click program - setting up an account only takes about 5 minutes! The best way to save money on pay per click advertising, and get the most out of your marketing dollars, is to carefully research your keywords before you set up your marketing campaign. New internet marketers often choose common, obvious keywords, not realizing that many other marketers are bidding on the same keywords. By researching less obvious keywords, you can avoid a lot of the competition that can drive up the price you pay per click. Let's look at an example, to see this principle in action. John decides he wants to sell shoes online. He designs and launches a website, and begins to build his pay per click marketing campaign. He decides that he will bid on the keywords "shoes", "boots", and "sandals". Because several hundred other marketers are using the same keywords, John has to place a maximum bid of $5.00 per click to get his ad on the first page of results.After running his pay per click campaign for two weeks, he has driven 300 visitors to his website, and sold $1,000 worth of shoes. However, at $5.00 per click, he has spent $1500 on pay per click
Slide 2: marketing. Although he has gained traffic, he has lost $500 in the process. Mike also decides he wants to sell shoes online. Like John, he sets up a website, and begins building his pay per click campaign to quickly build traffic. But unlike John, Mike decides that common keywords like "shoes" and "boots" are too competitive to build a profitable campaign. Instead, he researches other keywords, and discovers that people also frequently search for "red women's heels", "waterproof hiking boots", and "lightweight athletic sandals." He also finds that because there is little competition for these keywords, he can make his ads appear on the first page of search results with a maximum bid of fifteen cents per click. Mike launches his campaign using these three keywords. After two weeks, he has also received 300 visitors, and has sold $1,000 in shoes. However, unlike John, Mike has only spent $45 on pay per click marketing. He has gained $955 in revenue from his marketing efforts. Of course, the example above greatly exaggerates the simplicity of selecting cheap, effective keywords. However, with a little research and patience, you can find keywords that will bring you traffic without costing you a fortune. So how do you find lesser known keywords? Stop thinking like a marketer and start thinking like a customer. If you were looking for a new pair of shoes online, what would you type in a search engine? Chances are, you would not just search for "shoes" or "boots", because that would give you too many irrelevant results. Instead, you would probably be looking for a certain kind of shoes or boots. By thinking about how you would phrase your search if you were a potential customer, you can come up with better keywords. In reality, you will not only pay less per click, you will probably turn more visitors into buyers. This is because when you use specific keywords, people that click on your ad find exactly what they are looking for! Another good way to find cheap, effective keywords for your pay per click campaigns is to browse catalogs or website content used by your competitors. Many marketers use descriptive text in catalogs, print ads, and website content, but fail to use the same care when building pay per click campaigns. You can capitalize on the weakness in your own pay per click campaigns. Try out the words and phrases that catch your eye. You'll probably find several that have low bid costs. Use these as your keywords, and you will quickly drive a steady stream of cheap, targeted traffic to your website. As you can see, you don't have to pay a lot for your pay per click marketing campaigns. Let your competitors fight over the common keywords. They'll just end up running themselves out of business by paying top dollar for ad clicks. Meanwhile, by doing a little research and using your imagination, you will have built a pay per click campaign that is both effective and profitable. It takes a little more time than choosing obvious keywords, but the results will be well worth it!
Slide 3: Original article: http://anthonyvicenza.com/wordpress/pay-per-click/ppc-budget.html Anthony Vicenza is a professional affiliate marketer. He now provides mentoring/hosting and free advice to wanna-be internet entrepreneurs at http://www.AnthonyVicenza.com Article Source: http://EzineArticles.com/?expert=Anthony_Vicenza ==== ==== For Great Tips on Pay Per Click Advertising, Check This Out : http://19bd80tat2mubsb4ubl5v7el9m.hop.clickbank.net/?tid=CS8 ==== ====