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Slide 1: How to Repurpose Content for Web Traffic and Online Visibility Using Social Media Channels By Shaun & Roger Hurley Co-Creators of the Leading Content Distribution Tool and Social Proof Building Syndicate – Content Buzz
Slide 2: DISCLAIMER AND/OR LEGAL NOTICES The information presented herein represents the views of the authors as of the date of publication. Because of the rate with which conditions change, the authors reserve the right to alter and update their opinions based on the new conditions. This report is for informational purposes only, and the authors do not accept any responsibility for any liability resulting from the use of this information. Whilst every attempt has been made to verify the information provided here, the authors cannot assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. COPYRIGHT © 2011 Shaun and Roger Hurley ALL RIGHTS RESERVED No part of this manual may be altered or copied without prior written permission of the authors or publisher, but you are welcome to share it with your friends or colleagues. All product names, logos, and trademarks are property of their respective owners who have not necessarily endorsed, sponsored or approved this publication. 1 © Content Buzz.com
Slide 3: A basic ‘Content Marketing’ campaign can take several forms. For example, some people specialize in Video Marketing; others stick to Article or Blog Marketing. To achieve the maximum online visibility for you or your brand, and achieve the maximum benefits from the SEO opportunities available, you should consider a full blown ‘Content Repurposing’ Campaign. There are several approaches that you can take when considering such a strategy. Firstly, if you don’t have a lot of promotional material for your product or service, you could go for what is known as ‘Content Curating’. This method may involve gathering ‘News’ items from a variety of sources, and collating them into a blog post, before distributing the ‘Repurposed’ content to the appropriate Social Media platforms. For example, you could create a daily or weekly ‘Video Blog’ or ‘Podcast’ which you could them promote on the Social News sites, the Social Bookmarking sites and the Micro-blog platforms. In this way, your target audience would appreciate the service that you are providing them with, seeing you as a major timesaver. Secondly, another approach you could take is to revisit your old articles or blog posts, bring them up to date before, for example, turning them into Slideshows, Videos or PDFs. Here I want to explore the possibilities and advantages open to you when you take a campaign from a single ‘Idea’, and turn it into a comprehensive ‘Repurposed Content Campaign’. In its simplest form, you take the initial ‘Idea’ for your Content Marketing campaign, create ‘One’ type of content e.g. a blog post or a video script, before converting it into different formats e.g. a Podcast or PDF… There are many high-priced courses based on these simple principles, the only differences being the step-by-step preferences of the authors involved. Some promote creating an article before reformatting, others say produce a Podcast show and then repurpose that. Really speaking, you are the one who should decide what suits you the best, and then follow your instincts. The decisions you take will be based on whether you are going to do all the work involved yourself, or whether you want to take on the role of a Project Manager, 2 © Content Buzz.com
Slide 4: and after coming up with the ideas, you delegate the processes involved to Outsourced workers. More and more marketers are discovering that an extensive content repurposing strategy has become the ‘De Facto’ method of online marketing campaigns, which will eventually not only reach a wider audience, but also help you achieve the all-important ‘Expert Status’ in your niche. Content has become the ‘Greatest’ online marketing tool available to you… To hit the mark it is vital that it helps people solve their biggest problems. ********************************** Having decided on the Content Marketing solution, there are now countless possibilities open to you… So, where to start? I would guess that most people would start with an article or blog post. Others may prefer to just dictate into a microphone, and start off with an mp3 file to reformat. Personally, I prefer a combination of visualization (PowerPoint slides), and a narrative (Video Script). From this platform I can develop a blog post, a Facebook Note, a PDF, a video, a slideshow, a podcast and so on. Taking the Project Manager route, you have the option to delegate the content creation and distribution to your marketing team or your outsourcers… 3 © Content Buzz.com
Slide 5: These are the major types of content that are easily converted into material that has related social media platforms for distribution… 4 © Content Buzz.com
Slide 6: Here are some examples of Social Media sites which are available for the distribution of your content… 5 © Content Buzz.com
Slide 7: Here are some examples of Web 2.0 Platforms which can be used to further expand your reach… 6 © Content Buzz.com
Slide 8: Here are some extra Promotional Opportunities to consider… Platforms, that are not strictly speaking ‘Content Sharing’ sites, but are available for you to announce and promote all your content, are the Social Bookmarking sites, Social News sites, Micro-blogging platforms as well as the Answer Sites… Advanced marketers can also take advantage of the Torrent platforms and the Software Download sites for more visibility and backlinks… To round off your promotions, you should consider leaving ‘Intelligent’ and/or ‘Useful’ comments on related blogs and forums… …and, if you are using Content Buzz to promote your content, you should set up some Social Proof Building Campaigns… 7 © Content Buzz.com
Slide 9: In Conclusion here are some notes on Content Buzz… How to Manage Your Content Distribution... Content Buzz provides you with a comprehensive and flexible Online Social Media Content Distribution Platform. You don’t need to know or research which sites you need to be submitting your content to, as we have spent the last 4 years refining the platforms so that they are all ‘Marketer Friendly’ when used correctly. We provide you with a step-by-step system to follow, from our Automatic Account Creation to our Auto or Manual Submitter. We use a simple but powerful Spyntax system that enables you to optimize your content for more of your target keywords. We also include the cost of all the Captchas that are necessary for both joining the sites and submitting to them. We Submit to: Video Sharing Sites How-to Video Sites Social Story Sites Micro-blog Platforms Feeder Blogs Image Sharing Sites Your submissions are all Wizard driven, i.e. step-by-step, with a brief explanation at each stage. You select either ‘Auto Mode’ or ‘Manual Mode’. Basically, in either mode, you select the sites you want to submit to, enter your Titles, Descriptions etc. and schedule the submission. Our servers then take over. In Auto Mode we automatically add a Social Bookmarking campaign for your YouTube video. Manage Your ‘Repurposed’ Content Distribution... In order to widen the distribution of your content, and provide it in any form that your prospects want to consume it, you should give some thought to ‘Repurposing’ it. This tactic is also a great source of Backlinks for your SEO, and an excellent traffic strategy. For example, you could convert your Video Script into an Article, or a Podcast or a Slideshow, and submit it to the appropriate directories. The Content Buzz Syndicator is a Semi-Automated Submitter, that Manages your Profiles and Accounts on over 1000 carefully researched platforms. We also provide an extensive list of ‘Answer’ Sites, as they are also a useful source of backlinks and traffic. 8 © Content Buzz.com
Slide 10: We Submit to: Answer Sites Article Directories Blog & RSS Directories Document Sharing Sites How-to Video Sites Image Sharing Sites Micro-blog Platforms Podcast Directories Press Release Sites Social Bookmarking Sites Software Download Sites Torrent Sites Video Sharing Sites Web 2.0 Platforms Web Directories What You, or Your Outsourcers, Need to Do! This is a whirlwind example of a typical campaign...your choices are limitless. With imagination you can create your own promotions that suit you and your niche, or for your clients. Depending on the Keyword Competition you can adjust the amount of promotion you actually need to do for an effective SEO campaign. 1) Define how your ‘Content’ is going to help your Target Audience, & how your ‘Solution’ is the answer to their prayers. 2) Decide what keywords you are targeting the search engines with. 3) Create a video script. 4) Create a video...either from ‘slides’ or a ‘talking heads’ model. 5) Optimization...create Title, Description and Tags for distribution. Use Spyntax to leverage the amount of keywords you can promote. 6) Check that you have ‘Accounts’ created on the Content Buzz Profile Manager. 7) Use the Content Buzz Submission Manager for initial promotion: a) Distribute to the Video Sharing Sites. b) Distribute to the ‘How-to’ Video Sharing Sites. c) Announce your Video on the Social News Sites. d) Announce your Video on the Micro-blog Platforms. e) Take some screenshots and submit them to the Image Sharing Sites. f) Distribute them + the script to the Feeder Blog Sites. 8) Create some Social Bookmarking Campaigns using the Content Buzz Link Building Manager. a) A YouTube Campaign is set up automatically (in Auto Submission Mode). b) Maybe: Daily Motion, Howcast, Digg etc. 9) Create some ‘Thumbs Up’ Campaigns using the Content Buzz Social Proof Manager a) YouTube. b) Twitter. c) Digg etc... 9 © Content Buzz.com
Slide 11: 10) Upload the Video to the Facebook Account you want to use. a) Create a Facebook ‘Likes’ Campaign. 11) If you have a ‘self-hosted’ blog...post the video. a) Create a Facebook ‘Likes’ Campaign. 12) Repurpose your Content...for Example. a) Video Script to Article. b) Video to Slideshow etc... 13) Use the Content Buzz Syndicator to distribute this Content...for Example. a) To EzineArticles. b) To Slideshare. 14) Create some Promotional Campaigns for this content...for Example. a) Using the Social Proof Manager...a ‘Thumbs Up’ campaign for your article on EzineArticles. b) Using the Link Building Manager...a Social Bookmarking campaign. 15) A Suggestion...Become a Project Manager, employ some outsourcers to help you do the promotions, and concentrate on the ‘Making Money’ part of your operation. Keep in mind that the object of the exercise, i.e. to be an effective Internet/Online Marketer, from now and into the future, you need to complete the following equation... The Content Buzz Formula: (Quality Content + Widespread Social Media Distribution) + (Plenty of Social Proof) = (Authority Status) = (Top Search Engine Rankings...Traffic...Customer Attraction) + (Relationship Building) + (An Offer that Converts) = Making Money For Repurposed Content... The Syndicator: The ultimate tool for distributing your repurposed content. Simply put, it semiautomates the process of creating accounts and making submissions to over 1000 web destinations. We consider these carefully researched and selected sites, to be the best available for driving traffic, and creating quality backlinks. For the best results, spyntax has been built in to spin your text and anchor text links where applicable. The Syndicator was built with outsourcing in mind... 10 © Content Buzz.com
Slide 12: The Syndicator Categories: Answer Sites...24 Article Directories...183 Blog & RSS Directories...159 Document Sharing Sites...54 How-To Video Sites...19 Image Sharing Sites...14 Podcast Directories...33 Press Release Sites...65 Social Bookmarking Sites...93 Software Download Sites...54 Status Update Sites...32 Torrent Sites...23 Video Sharing Sites...135 Web 2 Platforms...62 Web Directories...137 Project Management... The Project Management System: The Content Buzz Collaborator (CBCollab) is an online application for managing tasks, projects and teams through an intuitive web interface. CBCollab is based on Project Pier online project management software, and will help your organization communicate, collaborate and get things done. CBCollab allows an unlimited number of Projects, Users, and every other object. Some Features of CBCollab: * Unlimited Users * Project and tasks management * Milestone management 11 © Content Buzz.com
Slide 13: * Message management * Email notifications * File sharing, upload and manage files. Please note that due to the setup effort required, CBCollab is not available to Content Buzz Mini Members. To be clear...we host CBCollab on our servers. Each subscriber has their own Domain Name e.g. www.cbcollab.com/yourusername CBCollab wants to help you get things done, not get in the way. Connect with us on Facebook Or Join us at Content Buzz 12 © Content Buzz.com