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Slide 1: Welcome Scot t Tips to Streamline and Save on Your Healthcare Translations Copyright 2010 viaLanguage. All Rights Reserved Copyright 2010 viaLanguage. All Rights Reserved
Slide 2: Your Speakers Scott Bill Kennedy, Healthcare Market, viaLanguage Leslie Iburg, Healthcare Marketing, viaLanguage Scott Herber, Executive VP, viaLanguage Copyright 2010 viaLanguage. All Rights Reserved
Slide 3: Today’s Agenda 1. Introductions Scott 2. Ensuring Readability 3. Cultural/Linguistic Accuracy 4. Tips to Save 5. Translation Tools & TM 6. Closing - Q & A Copyright 2010 viaLanguage. All Rights Reserved
Slide 4: Meeting the Challenges - Scott • Growing populations • Increased legal requirements • Shrinking budgets Copyright 2010 viaLanguage. All Rights Reserved
Slide 5: Agenda Break- Ensuring Readable Health Materials Scott Ag enda Break 1- Ensuring Readable Health Materials Copyright 2010 viaLanguage. All Rights Reserved
Slide 6: Tip: Address Health Literacy Levels - Leslie • Clear & concise sentences • 4th-6th grade literacy levels • Show vs. tell Copyright 2010 viaLanguage. All Rights Reserved Copyright 2010 viaLanguage. All Rights Reserved
Slide 7: How to Measure Readability Readability Formulas • • • – – – - Leslie Fry-best for health-related teaching materials Flesch Reading Ease & Flesch-Kincaid Grade level (MS Word) Others: SMOG Gunning Fog Fog Readability Test • – Multilingual Formulas Huerta Reading Ease (Spanish) Copyright 2010 viaLanguage. All Rights Reserved
Slide 8: Standardize for Consistency Ensure consistent terminology… - Bill Primary Tools = Glossary and Style Guides Copyright 2010 viaLanguage. All Rights Reserved
Slide 9: Agenda Break- Ensuring Cultural & Linguistic Accuracy Scott Ag enda Break 1- Ensuring Cultural and Linguistic Accuracy Copyright 2010 viaLanguage. All Rights Reserved
Slide 10: Tip: Recognize Culture - Leslie Take into account: • Customs, beliefs, religion • Cultural health views and practices • Familial influences • Regional variances Copyright 2010 viaLanguage. All Rights Reserved
Slide 11: Consider Cultural Assessment • Assess key messages, names, slogans, stories, examples, and graphics • Capture and communicate the essential meaning of your communications Origin / Language Brazil / Portuguese China / Chinese (Sim) Columbia / Spanish Egypt / Arabic India / Hindi Saudi Arabia / Arabic South Africa / Afrikaans - Leslie Sample Assessment Scorecard Program Name Mission Statement Patient Example Follow-Up Instructions + 0 0 + + + + 0 0 0 + 0 + 0 0 0 0 + + + - Table: Summary Scorecard. + = Passed assessment criteria with no significant concerns 0 = Area of caution identified in assessment - = Indication of significant concern or caution Copyright 2010 viaLanguage. All Rights Reserved
Slide 12: Language, like Culture, is Complex • Words are only one piece of the communication puzzle • It’s essential to know region, nuances, terminology & styles - Bill Copyright 2010 viaLanguage. All Rights Reserved
Slide 13: Tips for Quality Control - Bill • Choose a language service provider (LSP) that works with experienced, native speaking translators that understand US healthcare system • Utilize language tools: Style Guide, Glossary, Translation Memory • Involve community reviewers Copyright 2010 viaLanguage. All Rights Reserved
Slide 14: Agenda Break- Streamline & Save Scott Ag enda Break 1- Tips to Streamline and Save Copyright 2010 viaLanguage. All Rights Reserved
Slide 15: Know the Variables of Translation Pricing - Bill Translation is typically priced by the word, but there are variables • Refugee languages • Regional dialects • Word expansion • Subject matter • File formats • Additional services (Desktop publishing, graphic editing) Copyright 2010 viaLanguage. All Rights Reserved
Slide 16: Organize, Centralize Sample File Structure - Leslie Copyright 2010 viaLanguage. All Rights Reserved
Slide 17: Bundle Translations - Bill !" # % $ % # Copyright 2010 viaLanguage. All Rights Reserved !%
Slide 18: Keep Content Translation Ready - Is my content translation ready? • • • • • - Leslie Simple content = lower costs of future changes Keep the source consistent Unified message Avoid jargon/slang Leverage past projects Copyright 2010 viaLanguage. All Rights Reserved
Slide 19: What is Translation Memory? - Translation Memory (TM): • Software that a translator uses - Leslie • Tracks all words translated for matching and re-use Copyright 2010 viaLanguage. All Rights Reserved
Slide 20: Benefits of Translation Memory - Translation Memory: - Bill • Saves Money (100% = proofreading charges only) • Increases Consistency • Saves Time Translation Memory for a full segment of translation Medicare is health insurance for people age 65 or older, under age 65 with certain disabilities, and any age with permanent kidney failure (called End-Stage Renal Disease or ESRD). Medicare es el programa de seguro de salud para personas mayores de 65 años de edad, personas menores de 65 años de edad con ciertas discapacidades y personas de cualquier edad con insuficiencia renal permanente (llamada enfermedad renal en etapa terminal o ESRD). Copyright 2010 viaLanguage. All Rights Reserved
Slide 21: How To Maximize Matching -Bill Write in controlled English and minimize: •Edits •Changes to terms •Changes to formatting (moving paragraph to bullets) •Changes to punctuation, gender, tenses, etc. Copyright 2010 viaLanguage. All Rights Reserved
Slide 22: Agenda Break- Machine Translation Scott Ag enda Break 1- Machine Translation Copyright 2010 viaLanguage. All Rights Reserved
Slide 23: What About Machine Translation? L eslie L eslie L eslie L eslie Copyright 2010 viaLanguage. All Rights Reserved
Slide 24: The Cost of “Free” Machine Translation -- Leslie Leslie -- Leslie Leslie These services are passable for travelers or for those wanting to translate a letter from a distant cousin. I definitely wouldn’t use them for business or anything that remotely requires accuracy - Wall Street Journal Copyright 2010 viaLanguage. All Rights Reserved
Slide 25: Summary - Scott 1. Importance of Readability 2. Cultural, Linguistic Accuracy 3. Ways to Save 4. Translation Tools & TM Copyright 2010 viaLanguage. All Rights Reserved
Slide 26: Thank You For Attending Our Webinar! Your free resources and a copy of the webinar will be sent to you shortly www.viaLanguage.com Blog: SpeakingHealthcare.com twitter.com/viaLanguage Facebook.com/viaLanguage Email: Marketing@vialanguage.com Copyright 2010 viaLanguage. All Rights Reserved