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Slide 1: New Communication Tools Nick DeNardis Associate Director of Web Communications January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 2: Overview • • • • • • • January, 15, 2009 Saturday, January 17, 2009 Not just about talking at consumers Give consumers a reason to participate Listening to and joining the conversation Resisting the temptation to sell, sell, sell Don't control, let it go Embrace experimentation Patience mac.wayne.edu
Slide 3: Don't just talk at consumers • Work with them throughout the marketing process • Its about caring to know your current and prospective students • Its about wanting your current and prospective students to know you • Participation January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 4: Degrees of Participation 1. Observing 2. Searching 3. Conversing 4. Connecting 5. Creating 6. Controlling January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 5: Give consumers a reason to participate • Putting up a splash page is not enough • Pushing out news updates (or sports) is not enough • Every community takes nurturing • Content must add value January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 6: The conversation is not on your pages • Facebook (600,000 new sign ups per day) • Twitter (Growth Chart) • LinkedIn • Social Media Firehose (Link) • Listen in, you might be surprised, people don’t hold back. This is THEIR platform. January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 7: Trust is what you are selling • Transparency is key • When asked who is the one behind the mask, we tell them. • Word spreads fast.Very Fast. January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 8: Don’t control, let it go The story of http://twitter.com/waynestateuniv January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 9: Embrace experimentation • No “right” or “wrong” way • If anyone claims to have figured it out they are wrong • It’s about keeping a head of the pack • Every day there is a new tool • Remember Facebook at one time had less than 1000 users. January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 10: Patience • Not every effort is going to result in a huge amount of success, you cannot expect it • Every effort does build momentum • Success will come in time January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 11: What we learned • Listen in • Talk and respond to customers • Content is king, always give value • Let real users add real content • Experiment • Did I mention the only cost for all of this has been time? January, 15, 2009 Saturday, January 17, 2009 mac.wayne.edu
Slide 12: Sites • • • • • • • • • January, 15, 2009 Saturday, January 17, 2009 http://twitter.com/waynestate http://twitter.com/wordwarriors http://www.facebook.com/pages/Detroit-MI/Wayne-State-University/ 25794202967 http://wcs.wayne.edu/blog/ http://digg.com/ http://www.youtube.com/user/WayneStateUniversity http://delicious.com/waynestate http://flickr.com/photos/waynestateuniversity http://friendfeed.com/waynestate mac.wayne.edu