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Slide 1: 2008 Marketing Trends Predictions Spotting the trends of influencers brought to you by
Slide 2: 2008 TRENDS TrendsSpotting “Influencers Focus Group” Step 2 10 Tech influencer & their trends forecast for 2008. Step 1 Forecasts categorized into “in”, “out” and “yet to come”*.. Tag cloud on all forecasts to present what will be “In” for 2008. Step 3 * note: this categorization is based on our own analysis 2
Slide 3: 2008 TRENDS 1 Blue Is The New Green… MARIAN SALZMAN tion atifica t Gr Instan Outw http://news.sky.com/skynews.. itting Disea se ency nspar Tra Blue i s the New G reen tion sump Con Coopt The W orld is Local or ehavi ting B Targe hics ograp Dem What’s Out? What’s In? 3
Slide 4: 2008 TRENDS 2 10 Trends in Digital Ads GILES RHYS JONES http://interactivemarketingtre.. Buyin g Atte ntion SP l” as U “digita Creat ing “e xperie nces” ors Direct TV Earne d Atten tion ital All Dig Creat ing TV ads cts Conta alist+ Speci What’s Out? What’s In? 4
Slide 5: 3 2008 TRENDS 2008 Consumer Internet Prediction JEREMY LIEW http://lsvp.wordpress.com Unstr uctur ed UG C pots 3 0 ’’ S TV mes yc Ga :Asn es2.0 Gam Struc t User Gen C onten t edia ging M Emer lable Sca What’s Out? What’s In? 5
Slide 6: 4 The Shape Of Things To Come JAMES HARKIN Social Reput ation M gmt http://www.guardian.co.uk 2008 TRENDS hina n to C ratio ev Mig R P2P* S haring /Lend ing ade Handm Social N etwork ing - 11 e of N Ris What’s Out? What’s In? 6
Slide 7: 5 2008 TRENDS The future promises loss, revenge, surprise.. JON FINE http://www.businessweek.com/.. Micros oft Me dia off erings rs s pape ” –New “Daily ia as Med one Cell ph Go KINDLE p Box Set To to ogle in = Web Brows er C D2 iohead ad More R What’s Out? Yet to Come What’s In? 7
Slide 8: 6 2008 TRENDS 8 Important Consumer Trends for 2008.. TRENDWATCHING id, Andro dia, ial Me Source Soc Open Globa l Wor ld /Cr owd self t Your i Make Mobile Acces Produ s, cts, N etwor k s nce xperie E Eco – Icon (Fash ion/D esign ) mium e) Pre dl t (Kin Instan http://www.trendwatching.com.. cts Produ Eco – Ugly Basic Sell it Yours elf ide orld W W Mobile What’s Out? Yet to Come What’s In? 8
Slide 9: 7 2008 TRENDS Online Advertising Continues To Evolve & Mature. DILIP DASILVA ools ntic T ools Sema ing T t Marke = :Over lay Ad rself it You Make Video http://www.adotas.com/2007.. Local Ad Pla tform s ng arketi 1-1 M Clicks Life cond Se Ad Ef fectiv eness zed stomi rld Cu Wo irtual V What’s Out? What’s In? 9
Slide 10: 8 2008 TRENDS Marketers Should Avoid Over-hyped Opportunities .. DREW NEISSER http://consumerlab.wordpress.com/ o+ +Vide ls ame Too ile +G ob = Mkt M SN dget + Wi Ma Exper rketing iences /Serv ices Ads xtual Conte Out – Of Ho me Ad s ess reenn gG Provin What’s Out? What’s In? 10
Slide 11: 9 2008 TRENDS 2008 is the Year of Mobile Media. DAVID ARMANO http://darmano.typepad.com/.. What’s Out? get +Wid e ite Web s ple Devic lti + Mu Socia l Exp on Webs ite/W Mobile idget Web Mobile Kindle) oid/ (Andr Users Contr o conte nt & F l Over eatur s nce xperie Phone E Mobile ne/Cool t Pho Smar What’s In? 11
Slide 12: 10 2008 TRENDS Official 2008 Web 2.0 Buzzword Forecast PETE BLACKSHAW rms ent fo ont New c http://www.clickz.com/.. Credib ility o f invit ations ing enlash Gre Recru iting the in & “owning ” fluenc ers & tion r media h custome ial Soc wit aining arg we-brie F nd iligien conv. with c ce + ustom er n izatio s tim Mop g earch OMbaggin S W What’s Out? What’s In? 12
Slide 13: 2008 TRENDS 2008 Marketing Trends Predictions Cloud tags: what’s in for 2008? Generated by tagcrowd.com 13
Slide 14: 2008 TRENDS Discover more trends at: www.trendsspotting.com 14