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Slide 1: Michael Vick “Indicted for Dog Fights” PR Tactics • • Vick should accept responsibility for actions and pledge to be a better person Vick should sponsor an animal rights campaign, an anti animal abuse campaign, or donate money to dog shelters Vick should be shown learning more about respect for animals and engaging playfully with animals, particularly puppies Vick’s performance as a great athlete should be highlighted to distract his fans from the recent scandal • •