Blogging & how to succeed with it

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Slide 1: The Big Deal over Social Media Marketing Marketing Natalie Guse Click to edit Master subtitle style Blog Marketing! How to write a blog, how to promote it and how to succeed with it! 11/28/09 Slide 2: Social Media Marketing Definition + History Blogging Sites! Write a blog! Promote your blog! Summary! 11/28/09 Slide 3: History of Blogs! 11/28/09 ? Slide 4: History of the World Wide Web Until the early 1990s, the Internet was used only for data interchange by academics, corporations and governments. The development of graphical interfaced browsers like Netscape transformed the Internet into a rich communication media. Today access is not limited to computers, but can be achieved through other means, such as WAP. (Reedy and Schullo, 2004) 11/28/09 Slide 5: Internet Marketing! Since 1996, the Internet has captured significant public attention. Exponential growth in Internet hosts and personal computer adoption has led to dramatic increases in online activity. The Internet, and the World Wide Web in particular, has revolutionized the promotion and communication functions of businesses. They empower personal marketing campaigns and one-to-one marketing. Instead of addressing broad audiences through mass media, such as television and radio, businesses are developing personal relationships with their customers. The Internet has multiplied the speed and reach of interactive communications, opening 11/28/09 opportunities that were only fantasies two decades ago. Slide 6: “Blog” is short for “weblog,” a term coined by Jorn Bargerin 1997 and popularized by Cameron Barrettin 1999. • In 1999, a company called “Pyra” released “Blogger,” a service that let anyone publish a blog for free by typing in a box in their web browser. • As of April 2007, Technorati, a major blog monitoring service, claimed to be tracking more than 75 million blogs. • 11/28/09 Slide 7: What: Blogging Site Year: Launched 1999 Unique Visitors: 31,699,703 Visitors: 6,344,571 Annual growth:+31 Blogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your Click to edit Master Memos to the own private thoughts. subtitle style world. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. Blogger was started by a tiny company in San Francisco called Pyra Labs in August of 1999. This was in the midst of the dot-com boom. 11/28/09 Slide 8: 11/28/09 Slide 9: Be controversial – There’s nothing like a little controversy to help promote your site. Take a stand on a controversial issue, and then write intelligently about it. People who agree with you will link to you to in support of their arguments, and people who disagree with you will link to you as they attack your position. Just remember not to take disagreements too personally. 11/28/09 Slide 10: Click to edit Master subtitle style 11/28/09 Slide 11: Do you really want to know how you can promote your blog and succeed with it? Then, you can purchase this presentation for $30 at http://businessinmotion.weebly.com/our-online-store.html This Power Point Presentations consists of 88 slides about how to set up a blog, how to promote a blog and it also contains the most important blogging sites with 11/28/09 demographics and statistics.