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Slide 1: Social Persuasion Introduction to Social Marketing September 1, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
Slide 2: baselin e values s demo tools credits proces Baseline The Shift In Cultural Behavior
Slide 3: baselin e values proces s demo tools credits #tigs
Slide 4: baselin e values proces s demo tools credits
Slide 5: baselin e values proces s demo tools credits
Slide 6: Who+How baselin e values s demo tools proces US Online Adults Social Participation Social Technographics Ladder® Forrester Research credits
Slide 7: Who+How baselin e values s demo proces Inactives tools credits US Online Adults Social Participation Social Technographics Ladder® Forrester Research
Slide 8: Who+How baselin e values proces s demo tools credits Spectators Inactives US Online Adults Social Participation Social Technographics Ladder® Forrester Research
Slide 9: Who+How baselin e values s demo tools credits Joiners Spectators Inactives US Online Adults Social Participation Social Technographics Ladder® Forrester Research proces
Slide 10: Who+How baselin e values s demo tools credits Collectors Joiners Spectators Inactives US Online Adults Social Participation Social Technographics Ladder® Forrester Research proces
Slide 11: Who+How Critics baselin e values s demo tools credits Collectors Joiners Spectators Inactives US Online Adults Social Participation Social Technographics Ladder® Forrester Research proces
Slide 12: Who+How Creators Critics baselin e values s demo tools credits Collectors Joiners Spectators Inactives US Online Adults Social Participation Social Technographics Ladder® Forrester Research proces
Slide 13: baselin e values s demo tools proces US Online Adults Social Participation Social Technographics Profile® Forrester Research credits
Slide 14: Facebook #s 250M+ Active Global Users baselin e values s demo tools credits proces Facebook Internal Statistics 2009
Slide 15: Facebook #s 120M+ Daily Users baselin e values s demo tools credits proces Facebook Internal Statistics 2009
Slide 16: Facebook #s 2/3+ baselin e values s demo tools credits Users Are Outside of College proces Facebook Internal Statistics 2009
Slide 17: Facebook #s 35+ baselin e values s demo tools credits Fastest Growing Demographic proces Facebook Internal Statistics 2009
Slide 18: Facebook #s 22% baselin e values s demo tools credits Internet Traffic Into Facebook 12/08 proces Facebook Internal Statistics 2009
Slide 19: baselin e values proces s demo tools credits Sample Facebook TouchGraph
Slide 20: baselin e values proces s demo tools credits Facebook - Default Wall View
Slide 21: baselin e values proces s demo tools credits Facebook Commercial Fan Page
Slide 22: baselin e values proces s demo tools credits Facebook Commercial Fan Page
Slide 23: baselin e values proces s demo tools credits Facebook Internal Messaging
Slide 24: baselin e values proces s demo tools credits Facebook Group Page
Slide 25: Twitter #s 1,382% Growth From 3/08 - 3/09 baselin e values s demo tools credits proces Nielsen Online March 2009
Slide 26: Twitter #s 27M+ U.S. Users baselin e values s demo tools credits proces Pear Analytics Twitter Study Aug. 2009
Slide 27: Twitter #s 55% Female Users baselin e values s demo tools credits proces Pear Analytics Twitter Study Aug. 2009
Slide 28: Twitter #s 27% Users Are Active baselin e values s demo tools credits proces Pear Analytics Twitter Study Aug. 2009
Slide 29: baselin e values proces s demo tools credits Twitter Profile View
Slide 30: baselin e values s demo tools credits proces Twitter As A Customer Service Channel
Slide 31: baselin e values s demo tools credits proces Twitter As A Customer Service Channel
Slide 32: baselin e values s demo tools credits proces Twitter As A Customer Service Channel
Slide 33: baselin e values s demo tools credits proces Twitter As A Customer Service Channel
Slide 34: baselin e values proces s demo tools credits Twitter As A Promotions Channel
Slide 35: baselin e values proces s demo tools credits Twitter As A Promotions Channel
Slide 36: baselin e values proces s demo tools credits Twitter As A Promotions Channel
Slide 37: baselin e values proces s demo tools credits Twitter As A Promotions Channel
Slide 38: baselin e values proces s demo tools credits Twitter As A Promotions Channel
Slide 39: baselin e values proces s demo tools credits Twitter As A Promotions Channel
Slide 40: baselin e values proces s demo tools credits Twitter As A Promotions Channel
Slide 41: Values baselin e values proces s demo tools credits Social Engagement Essentials
Slide 42: Be Honest baselin e values proces s demo tools credits
Slide 43: Be Relevant baselin e values proces s demo tools credits
Slide 44: Be Amazing baselin e values proces s demo tools credits
Slide 45: Be Generous baselin e values proces s demo tools credits
Slide 46: baselin e values proces s demo tools credits Engagement Process For Moving From Theory To Action
Slide 47: Discovery baselin e values proces s demo tools credits Social Engagement Process
Slide 48: Strategy baselin e values proces s demo tools credits Social Engagement Process
Slide 49: Creative Development e values proces s demo tools credits baselin Social Engagement Process
Slide 50: Community Engagement / Management e values proces s demo tools credits baselin Social Engagement Process
Slide 51: baselin e values proces s demo tools credits Case Study Susan G. Komen For The Cure: Arkansas
Slide 52: demo baselin e values proces s tools credits Outreach and Communications
Slide 53: demo baselin e values proces s tools credits Leadership and Support
Slide 54: demo baselin e values proces s tools credits Personal Interaction
Slide 55: baselin e values proces s demo tools credits Event Updates and Community Management
Slide 56: Case Study Oxford American Magazine
Slide 57: demo baselin e values proces s tools credits Social Content Development
Slide 58: baselin e values proces s demo tools credits Community Management and Culture Leadership
Slide 59: baselin e values proces s demo tools credits Community Management And Content Sharing
Slide 60: baselin e values proces s demo tools credits Community Management and Content Development
Slide 61: Tools tools baselin e values proces s demo credits Social Applications
Slide 62: tools baselin e values proces s demo credits RSS Reader (Google Reader) Tools
Slide 63: tools baselin e values proces s demo credits Twitter Extensions (CoTweet) Tools
Slide 64: baselin e values proces s demo tools credits Twitter Extensions (Pea Shoot App) Tools
Slide 65: tools baselin e values proces s demo credits Twitter Extensions (TweetDeck) Tools
Slide 66: baselin e values proces s demo tools credits Social Media Monitoring (Radian6) Tools
Slide 67: baselin e values proces s demo tools credits Social Media Monitoring (Radian6) Tools
Slide 68: Social Persuasion Introduction to Social Marketing September 1, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
Slide 69: @jowyang @faris @jasonfalls @armano @paulisakson @awolk @jonathanbriggs @iA @gapingvoid @tdefren @briansolis @mashable @rohitbhargava @convagency @charleneli e values proces s demo tools credits baselin @bogusky People Who‘ve Earned The Right To Be Heard Influencers
Slide 70: Influencers baselin e values proces s demo tools Books/Audiobooks credits
Slide 71: Influencers baselin e values proces s demo tools Books/Audiobooks credits
Slide 72: Influencers baselin e values proces s demo tools Books/Audiobooks credits
Slide 73: baselin e values proces s demo Presentations via SlideShare.net Influencers tools credits
Slide 74: baselin e values proces s demo Presentations via SlideShare.net Influencers tools credits
Slide 75: Dark wood background http://www.flickr.com/photos/ matthamm/2690293634/ Busy crosswalk scene 1 http://www.istockphoto.com/ stock-photo-334427-busycrosswalk-scene-1.php Taxis in New York http://www.istockphoto.com/ stock-photo-7428668-taxis-innew-york.php baselin e values proces s demo tools credits Crowd of Blurred People on Stairs and Escalator http://www.istockphoto.com/ stock-photo-10191564-crowd-ofblurred-people-on-stairs-andescalator.php Crowd at a rock concert http://www.istockphoto.com/ stock-photo-2030722-crowd-at-arock-concert.php Crowd at busy downtown street intersection http://www.istockphoto.com/ stock-photo-40017-crowd-atbusy-downtown-streetintersection.php Photo Credits