Hide Notes 

Slide 1: 3 Minutes • “Either write something worth reading about or do something worth writing about.” »Ben Franklin
Slide 2: 2 Minutes • “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” »Guy Kawasaki
Slide 3: 1 Minute • “What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.” »Mark Twain
Slide 4: Brian Halligan CEO & Founder, HubSpot Internet + Marketing For CEOs
Slide 5: Who Moved My Chustomers? Step-By-Step New Marketing CEO & The Team CEO Economics
Slide 6: Outbound Marketing
Slide 7: Outbound Marketing Is Dead 800-555-1234 Annoying Salesperson
Slide 8: The Next 50 Years
Slide 10: Step-by-Step Marketing
Slide 11: Step 1 • • • • • • • Blog Podcast Videos Webinars Presentations eBooks News Release
Slide 12: Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
Slide 13: Step 3
Slide 14: Step 4 •V •E •P •A
Slide 15: Step 4 • Valuable • Easy • Prominent • Action Oriented
Slide 16: Step 5
Slide 17: New Marketing Team
Slide 18: •D •A •R •C
Slide 19: • Digital Native • Analytical • Reach • Content Creator
Slide 20: Modern Marketing “System” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Qualified Leads Demos / Customers Nurturing Did not buy
Slide 21: Modern Marketing “Org” Marketing Get Found Content R Burnes Get Found Apps D Zarrella Convert J Hopkins E Mirman Partners P Caputa Evangelist K Knipp R Corliss E Hebert P Kaw C Ortenberg
Slide 24: CEO’s Role Understand Do or Delegate Transparency Authenticity
Slide 25: Let 1000 Flowers Bloom
Slide 26: Internet Economics
Slide 30: Learn More