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Social Media for Event Websites 

 

 
 
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Published:  November 26, 2009
 
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Slide 1: Event Websites Sharing Our Insights, Trends, Opportunities and War Stories October 10, 2008
Slide 3: Social Media Tools Build and Strengthen Attendee Value • Indentify and engage attendee prospects earlier • Create more robust event schedules • Personalize the event, make connections • Empower the attendee - more likely to meet event expectations
Slide 4: What Does Interactive and Personalized Mean for Event Web sites in 2008?
Slide 5: EVENT VALUE • Networking activity at the event • Session experiences • Executive engagement (measuring the business card exchange factor) • Meaningful interactions (the contacts you were very pleased to make) • The wow and brag factor
Slide 6: Why does social media work? • Traditional communication is one way, we were talking at our audiences online • Social Media engages people like never before – Creates connections, nurtures relationships, brand loyalty on a whole new level – Meaningful experiences through conversation • Extends your reach
Slide 7: Benefits of a Social Media approach • • • • Increase Discoverability Improve Organic Search Rankings Increase # of mentions Increase Incoming links from valuable sources • Increase Conversion rates
Slide 8: Confused? Audio Conferences LMSWebinars MP3 Webcasts chat Blogs Social network Authoring Tools CD-ROM Blackberry Web 2.0 Podcasting RSS Feeds mobile Live CMS Courseware USB Drives Archived Meetings On-Demand FlashPractice Communities of Streaming Media Vodcast
Slide 9: Take Advantage of Existing Social Networks Create blogs & podcasts for your attendees, exhibitors
Slide 10: Linked In – an easy way to start social networking
Slide 11: Facebook
Slide 12: YouTube
Slide 13: Flickr
Slide 14: Slideshare
Slide 15: delicious
Slide 16: Blogs & Podcasts Find Your voice (and improve search rankings) Yours • Find your voice • Stir up the topics • Invite guests – Ask industry experts to provide insights, Top sessions, Restaurant picks, 5 Trends to Watch Others • Comment often • Follow them – RSS feeds • Follow your key words – Comment – Link, link, link • Crosslink to other blogs, articles, and networks • Comments: Respect and acknowledge all viewpoints • Make bloggers feel welcome onsite • Blogger only events, content, activities
Slide 17: Blog – BIO Voice
Slide 18: Podcast – Biotech Now
Slide 19: Use Blogs to Communicate with Exhibitors
Slide 20: The importance of tagging & rss
Slide 21: What a tangled web… sn sn sn sn sn Your Event Site sn
Slide 22: For the Love of Google: Be good to your site 1. Build your site well – using the right structure 2. Write SEO friendly content 3. Tag everything, and do it well 4. Link to other sites/blogs 5. Offer RSS subscriptions 6. Allow Comments/ratings and other usergenerated content
Slide 23: Technology and Exhibitors • Exhibitor Microsites • Integrated Communications • Interactive newsletters, blogs • Electronic Attendee invitations, coupons • Online Directories • Sales Tools • Online Floor Maps • Targeting sales communications • Web site Exhibitor Only Content • Online Service Kits
Slide 25: Integrates all services into one medium, reduces cost and enhances user experience Match-Making Exhibitor Search Voting Product Locator Personalized Event Map Session Finder Personalized Show Plan Press Releases Peer Networking
Slide 27: Make Conversations Happen • In advance • Onsite • Year round
Slide 28: Measure Your Email and Direct Mail Tactics vs. Web Traffic
Slide 29: Effective Email Marketing Drives Web Site Traffic 3,500 3,000 Number of Logins 2,500 2,000 1,500 1,000 500 0 3/ 5 3/ 9 3/ 13 3/ 17 3/ 21 3/ 25 3/ 29 4/ 2 4/ 6 4/ 10 4/ 14 4/ 18 4/ 22 4/ 26 4/ 30 5/ 4 5/ 8 5/ 12 5/ 16 5/ 20 5/ 24 5/ 28 6/ 1 6/ 5 Event Dates Cam paign Cam paign Cam paign Cam paign Cam paign Cam paign Cam paign Cam paign Cam paign Cam paign
Slide 30: Measurements Provide Show Organizer Insights Based on Searches Markets Requiring additional Exhibitor Representation to Meet Attendee Demand 10.00 9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00 Gene Therapy Proteomics Attendee Interest Score Exhibitor Representation Score Drug Delivery Drug Discovery Autoimmune Therapies
Slide 31: Make Sure Attendee Can Find Their Niche
Slide 32: Map Networks
Slide 34: Making Money with Social Ties • Creating a knowledge strategy that pays off – Repurpose/Repackage content pssst….Digitized content sells these days • Advertising Packages • eLearning – webinars, tutorials, etc. • Digital brochures and directories
Slide 36: www.eyespacemd.org
Slide 38: Listserv/eGroup Opportunities Traditional Listserv
Slide 39: Tomorrow’s Discussion “eGroups”
Slide 41: Personalize Your Community Member Directory Advocacy Product Review Sear ch Registration Request Information Meetings Research Personalization • • • • Increases overall visitor experience Increases relevance of assoc and event Tracks visitor interests Enables behavior analysis
Slide 42: Give them what they are looking for. Search is the common thread Personalization + Search = Connections People + Relevant Content = Community 60% of B-to-B Decision Makers use search engines as the first source of information when making a business decision. Enquiro with MarketingSherpa, The Role of Search in B-to-B Buying Decisions
Slide 43: Obtain, Retain, Grow AssocEventSite.org AssocSite.org 365.org Personalize Search - Membership – Registration – Calendars - Portals Relevant Content • Connect • Membership Directory Social Networking • Event Planner • Presentations • RFI Business Intelligence Member? Behavioral Tracking Show Participant? Understanding the needs and interests of your community will enable you to effectively market your association and events Convert Attendees Members Exhibitors
Slide 44: • • • • • • • Creating and sharing the event site vision Project Management skills for all Outside vendor partner management Weaving in organization messaging Cultivating Management support Value of web copy writing Tracking, spotting trends and behaviors
Slide 45: Contact Information: Margaret Core Director, Sales & Marketing, Convention and Conferences BIO Biotechnology Industry Organization 202.962.6674 mcore@bio.org Event Website: http://convention.bio.org Blog: eventmarketing2.blogspot.com Susan Cato Director, Online Communications BIO Biotechnology Industry Organization 202.280.1635 scato@bio.org Blog: http://susancato.com Connecting Great Ideas and Great People

   
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